MMA Germany

📢 December 2024 was a landmark month for innovation and success in marketing. The SMARTIES™ Awards celebrated groundbreaking campaigns and the first-ever MMA NEXT! Conference in Berlin ignited impactful discussions on the future of marketing. ✨ Highlights included the 2024 Spotify Wrapped AI Podcast, powered by NotebookLM / Google and MEmob+, redefining how we engage with audio content and MEmob+’s transformative impact on the German market landscape. We also explored AI & Sustainability with Roland Berger, highlighted why Gartner® recognized Analytic Partners as a leader in MMM solutions, discussed the importance of attention metrics for 2025 with YOC, and examined how brands can harness AI in a privacy-first era to balance innovation with ethical advertising practices with Ogury. Here's to driving marketing forward! Elvin Altun Noyan | Müge Bilge Akkocoglu | Mark Waechter | Tobias Kellner | Marc Nabinger | Tainá Bernardini | Maren Seitz | Beate Rosenthal | Jan Heumüller | Giulia Perfetti | Kristin Laermann | Fabienne Müller | Liza Schumacher | Nick Bassermann |

🎉 Reflecting on an Incredible 2024 with MMA Germany! 🎉 What a year it’s been! From welcoming amazing new members to hosting impactful events that connected over 7.000 Marketing industry leaders, 2024 was truly one for the books. ✨ Highlights that made this year special: 💥 First-ever State of AI in Germany Report in collaboration with Kantar, leading the way into the future of marketing! 🎉 DMEXCO & PRE-MEXCO: Bringing together 5.000+ attendees in Cologne with pre-party, panels, masterclass, keynotes and meetings. 🎫 Cannes Guided Tour & Party: What an experience it was with our member companies for our members! 💫 MMA NEXT! Conference (First-ever in Berlin): Discovering the NEXT! in Marketing, and celebrating the best DACH and Europe cases with 500+ attendees, 🏆 SMARTIES DACH & Europe Awards: Celebrating creativity with 37 DACH Awards and 34 Europe Awards. 🎤 NEXT! with Series Interviews: 18 inspiring conversations with industry leaders. Thank you to everyone who joined, supported, and believed in our vision. Here’s to growing stronger together in 2025! 💪 #MMAGermany #MarketingInnovation #2024Highlights Marc Nabinger | Sebastian Grebasch | Ulrike Henkes | Julia Wilde | Jan Heumüller | Giovanni Romero | Oliver Wendt | Christoph Hausel | Nina Brit Brando | Daniel Jäger | Denise Mancinone | Müge Bilge Akkocoglu | Caroline Garrity | Elvin Altun Noyan | Jan Gräwen | Frank Olma | Maren Seitz | Tobias Kellner | Ville Mikkola | Mark Waechter | Şiler Sevinç | Goetz Trillhaas

🚀 Brand vs. Performance: Are Marketers Striking the Right Balance? NEXT!With Series, powered by Verve, continues with Verena Gruendel, Director of Brand & Communications at DMEXCO, breaks down findings from DMEXCO’s latest CMO survey: 💡 70% of leaders believe brand and performance are still out of sync. So, how can marketers bridge the gap? Verena shares the playbook: 👉 Bold creativity: It’s your best weapon to stand out in crowded markets. 👉 Strategic investment: Prioritize digital out-of-home, social, and CTV to drive growth. 👉 Year-round collaboration: Use platforms like DMEXCO to foster partnerships and spark innovation. Ready to rethink your strategy for 2025? Don’t miss this insightful conversation! 📺 Watch now: https://lnkd.in/dwD7rAev #NEXTWith #MarketingStrategy #BrandAndPerformance #CMOSurvey #Innovation Elvin Altun Noyan | Müge Bilge Akkocoglu | Şiler Sevinç | Mark Waechter | Peggy Anne Salz | Ekaterina Vagner, MCIM | Catherine Rose |  

🎉 2024’s Defining Moments: Celebrating SMARTIES DACH Awards & MMA NEXT! Conference 🎉 December 4th was truly unforgettable! A day where creativity met innovation, and we came together to honor achievements, share insights, and shape the future of marketing. 🏆 At the SMARTIES DACH Awards, we celebrated with over 100 awards recognizing the exceptional work of teams and individuals who showcased the strength of the DACH region. A heartfelt thank you to our dedicated jury, led by Daniel Jäger, and to every participant who made the evening extraordinary. 🎤 The MMA NEXT! Conference set the stage earlier in the day with 2 inspiring keynotes, 4 thought-provoking panels, and lively discussions on topics like AI, sustainability, and the trends shaping marketing in 2025. Across the day and evening, we were thrilled to host over 300 attendees, whose energy and insights made these events so impactful. 💖 To our speakers, attendees, partners, and everyone who contributed to these events, you are why these moments were so special. Your dedication and creativity drive us to keep pushing boundaries and building a stronger community. As we look ahead to 2025, we’re more excited than ever to continue this journey together. The future is bright, and we can’t wait to welcome you to the NEXT! Conference and SMARTIES Awards 2025! ✨ Relive the magic—watch the video and revisit the highlights of an incredible day and evening. #SMARTIESAwards #NEXTConference #Innovation #AI #Sustainability #Community #SeeYouIn2025 Elvin Altun Noyan | Müge Bilge Akkocoglu | Şiler Sevinç | Mark Waechter | Denise Mancinone | Santiago Murphy | Yulia Kalner | Jack Rodriguez | Beate Rosenthal | Patrick Swientek | Hilal Eksel Merter | Rafael Narvaez | Peter Wallace | Giuseppe Fiordispina | Henrik Ihlo | Rosa Markarian | Iskra Velichkova | Ina von Holly | Iris Althaus | Maren Seitz | Benjamin Schoderer | Jochanan Senf | Anna Caroline Keller |

From “what can we do with AI?” to “what can AI do for us?”   This question was at the forefront of the presentation by Marc Nabinger, Director Agency, Google during our Smarties DACH Awards Ceremony 2024. Anyone who thinks that the use of AI means there is no need for human input is mistaken. AI should be a supportive tool and is dependent on the quality of the human input.   In a nutshell: 👉 For AI-powered Media creativity is key as it can either enhance or limit AI's options. 👉 Only if all relevant elements for marketing and comms play together - creative, media, data and tech - return of invest can be maximized.   What is your impression: Are we already able to harness the full potential of AI in marketing?   #AI, #DigitalMarketing #futureofmarketingexcellence #NEXTCONFERENCE Elvin Altun Noyan | Müge Bilge Akkocoglu | Mark Waechter | Şiler Sevinç

🌍🤖 AI & Sustainability: A Powerful Duo for Transformation? In the workshop "AI & Sustainability - How Twin Transformation Can Succeed" – co-hosted by Roland Berger the Marketing Club Frankfurt e.V. and MMA Germany – speakers Beate Rosenthal, Rosa Markarian, Axel Berger and Anna-Lena Mikoteit-Zerb discussed with sustainability and marketing leaders, academics and journalists how AI and sustainability can support each other synergistically and provided valuable insights into practical examples. Key Takeaways: 👉 Beate Rosenthal (Roland Berger) highlighted the ROI potential of integrating AI into sustainability strategies, demonstrating the mutual benefits of aligning these two forces.   👉 Social listening insights revealed positive sentiment for AI across ESG topics, particularly in the S (social) area - such as health and safety. However, environmental concerns about AI's use of resources (energy & water) are becoming more prominent.   👉 Panel discussions highlighted actionable solutions: o   Rosa Markarian (Scope3) emphasised the urgent need for standardized methodologies to measure AI's impact on emissions. o   Axel Berger (Haniel) advocated a bold, entrepreneurial approach to sustainability, shifting the narrative towards opportunities. o   Anna-Lena Mikotait (BVDW Sustainable Digital Advertising Lab) shared practical examples, such as Kleinanzeigen's AI-driven ad size adjustments to improve sustainability goals. Let's keep pushing the boundaries of innovation to create a sustainable future! Do you have experience with AI in sustainability? Share your thoughts in the comments! #AI #Sustainability #TwinTransformation #ESG #Innovation

🎙️ Excited to bring you the latest episode of the NEXT!With Interview with Remco Westermann 🚀 In this special episode of the NEXT!With Series, powered by Verve, Remco Westermann, CEO of Verve, shares actionable strategies to maximize effectiveness and extend value: 💡 Key Takeaways: 👉 Tap into growing channels like DOOH, audio, and CTV for big results on small budgets. 👉 Leverage contextual signals for precise targeting and impactful campaigns. 👉 Blend brand and performance marketing to optimize your media investments for 2025. Get inspired to make your marketing dollars work harder and smarter. 📺 Watch the full episode here: https://lnkd.in/d97_qjX6 #NEXTWith #MarketingStrategy #BrandAndPerformance #DOOH #CTV #EfficiencyInAdvertising Remco Westermann | Ekaterina Vagner, MCIM | Elvin Altun Noyan | Müge Bilge Akkocoglu | Şiler Sevinç | Mark Waechter | Peggy Anne Salz | Catherine Rose

📢 We’re back with a new episode of the NEXT!With Interview series! 🎙️ Relevant ads are remembered ads. In the latest episode of the NEXT!With Series, powered by Verve, Daniel Jäger, Head of Group Media at Deutsche Telekom, shares invaluable insights for marketers looking to cut through the noise and create impactful customer experiences. 💡 Key Takeaways: 🔹 Meet consumers where they are: Captivate attention with the right message and channels at the right time. 🔹 Consistency across the customer journey: Be present at every step and channel to build trust and recognition. 🔹 Invest wisely: Focussing on social media might not be the cure. Daniel shares which channels are truly worth your spending. 🔹 Purpose-driven campaigns: Learn how Deutsche Telekom’s award-winning #AgainstHateSpeech campaign helped it become the most recognized brand in Europe. Don’t miss this thought-provoking episode hosted by Peggy Anne Salz—packed with actionable strategies and fresh perspectives for today’s marketers. 👉 Watch the full episode here: https://lnkd.in/dJcYUFYB #NEXTWith #MarketingInnovation #CustomerJourney #PurposeDrivenMarketing #AgainstHateSpeech #BrandStrategy Daniel Jäger | Peggy Anne Salz | Ekaterina Vagner, MCIM | Mark Waechter | Elvin Altun Noyan | Müge Bilge Akkocoglu | Şiler Sevinç |

Thanks to our team, members, supporters and sponsors, we had the privilige of launching #MMANEXT! into Europe. Onwards and upwards🚀

🎉 SMARTIES DACH Awards 2024! 🎉 - MMA Germany congratulates all the winners At yesterday's "Europe Smarties Awards Gala" we were finally able to announce the winners of this year's SMARTIES DACH Awards. A big thank you to the jury, led by Daniel Jäger, for their work and to all participants who demonstrated how strong the DACH region is in digital marketing. Here is a selection of the winners 2024:   🏆 Best In Show Award Winner, Long Covid Mode and Mediaplus Group 🏆 Creative Agency of the year, Serviceplan Group 🏆 Advertiser of the year, Deutsche Telekom 🏆 Brand of the year, CUPRA Deutschland 🏆 Holding Agency of the year, WPP Germany 🏆 Media Agency of the year, PHD   From the DACH region, Mediaplus Germany also received SMARTIES Europe Media Agency of the year award. More information about the gala and all the winners can be found in the link in the first comment. 📣 We want to know from you: Which of the awarded campaigns do you like the most? Let us know in the comments! 👇 #SmartiesAwards #MMAGermany #DigitalMarketing #DACHRegion #MarketingExcellence