Decoding AI for Marketing Podcast

𝙀𝙢𝙗𝙚𝙙𝙙𝙞𝙣𝙜 𝘼𝙧𝙩𝙞𝙛𝙞𝙘𝙞𝙖𝙡 𝙄𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙒𝙤𝙧𝙡𝙙’𝙨 𝙇𝙖𝙧𝙜𝙚𝙨𝙩 𝘾𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. Join co-hosts Greg Stuart, CEO, MMA Global, and Rex Briggs for the latest episode. https://lnkd.in/e9Pv36Y7 #AIMarketing #DecodingAIforMarketing #MMAGlobal #cmo #cdo

How can you think more strategically about your AI implementation, where personalization is heading next, and how can you most effectively impact customers? ⬇️ Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She answers these questions and more in our latest episode, 𝘏𝘰𝘸 𝘛𝘦𝘳𝘢𝘥𝘢𝘵𝘢 𝘜𝘴𝘦𝘴 𝘈𝘐 𝘵𝘰 𝘊𝘳𝘦𝘢𝘵𝘦 𝘉𝘳𝘢𝘯𝘥 𝘚𝘵𝘪𝘤𝘬𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘔𝘰𝘳𝘦. Join co-hosts Greg Stuart, CEO, MMA Global, and Rex Briggs. https://lnkd.in/e9Pv36Y7 #marketing #ai #cmo #aimarketing

How to truly understand consumer behavior with the help of AI. ⬇️ Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. Join our co-hosts, Greg Stuart, CEO at MMA Global, and Rex Briggs as they talk with Jeremy on the latest episode of 𝘋𝘦𝘤𝘰𝘥𝘪𝘯𝘨 𝘈𝘐 𝘧𝘰𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨. Listen on your favorite podcast platform or at https://lnkd.in/dcEJnE6E.  #advertising #ai #marketing #MMAGlobal #cmo

What is the secret to success with AI in marketing? Building the right marketing organization. Omar Rodríguez-Vilá, PhD looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. Join co-hosts Greg Stuart, CEO at MMA Global, and Rex Briggs on the latest episode. #AIMarketing #DecodingAIforMarketing #MMAGlobal #marketing #cmo MarCaps

𝗔𝗜 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 𝗠𝗼𝗯𝗶𝗹𝗲 𝗣𝗮𝘆 Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J.Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. Join co-hosts Greg Stuart, CEO at MMA Global, and Rex Briggs for their discussion with Adam. https://lnkd.in/dRzs9dYm #AIMarketing #DecodingAIforMarketing #MMAGlobal #AI #marketing

What will your AI stack for marketing look like? Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Yaniv joined cohosts Greg Stuart, CEO of MMA Global, and Rex Briggs on the latest episode. Listen and subscribe at https://lnkd.in/eHNh5e5N. #ai #marketing #aimarketing #MMAGlobal #DecodingAIforMarketing

Joshua Browder, CEO and Founder of DoNotPay, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. Join co-hosts Greg Stuart, CEO of MMA Global, and Rex Briggs as they talk with Joshua on the latest episode of Decoding AI for Marketing. https://lnkd.in/eHNh5e5N

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Co-host Rex Briggs and Caleb Briggs set out to explore that tension in their new book, 𝘛𝘩𝘦 𝘈𝘐 𝘊𝘰𝘯𝘶𝘯𝘥𝘳𝘶𝘮: 𝘏𝘢𝘳𝘯𝘦𝘴𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘈𝘐 𝘧𝘰𝘳 𝘠𝘰𝘶𝘳 𝘖𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯--𝘗𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘺 𝘢𝘯𝘥 𝘚𝘢𝘧𝘦𝘭𝘺. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. Listen to our newest episode as Co-host Greg Stuart, CEO of MMA Global, talks with Rex and Caleb about their upcoming book. https://lnkd.in/eHNh5e5N #AIMarketing #DecodingAIforMarketing #MMAGlobal

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗣𝗹𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗕𝗲𝘁𝘀 𝗜𝗻 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Jonathan Nelson Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI,  Microsoft, Google, and more. 𝗛𝗲 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗹𝗹 𝗶𝗻 - 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗽𝘂𝗹𝗹 𝗼𝘂𝘁 𝗮𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸𝘀 𝗮𝗻𝗱 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗵𝗲𝗮𝗱. Join Jonathan and co-hosts Greg Stuart, CEO of MMA Global and Rex Briggs, Chief AI Officer of Claritas, on the latest episode of Decoding AI for Marketers. Listen and subscribe: https://lnkd.in/eHNh5e5N. #ai #AIMarketing #DecodingAIforMarketing #MMAGlobal #digitalmarketing

𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗖𝗮𝗽𝗶𝘁𝗮𝗹, 𝗔𝗜, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗪𝗵𝗲𝗿𝗲 𝗔𝗿𝗲 𝗧𝗵𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀? Jocelyn Goldfein has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta Venture Partners, as Managing Director. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. Join Jocelyn and co-hosts Greg Stuart, CEO of MMA Global and Rex Briggs, Chief AI Officer of Claritas, on the latest episode of Decoding AI for Marketers. Listen and subscribe: https://lnkd.in/eHNh5e5N. #venturecapital #ai #AIMarketing #DecodingAIforMarketing #MMAGlobal