MMA (Marketing Management Analytics)

"Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and experience influencing strategic business priorities." - 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions https://bit.ly/41c7eHx

In today’s marketing landscape, data is everything—but managing it effectively can be a challenge. Our latest blog post, The Essentials of Data Management for Marketing Measurement, breaks down how robust data practices can transform your marketing strategies. Dive in here: Read the blog https://bit.ly/4fTFifz

[PRESS RELEASE] Ipsos MMA, Inc., today announced the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution, a revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and laser-focused capability to implement and drive better financial performance in a validated, always-on, always-connected environment. https://bit.ly/3YOg3nS

The AI Summit New York is back for its 9th year, turning AI theories into real-world, profitable applications! With 250+ global speakers, this year’s lineup includes Robert Cardarelli, EVP of Analytics and Attribution at Ipsos MMA, presenting “Innovating Healthcare with Synthetic Data: Balancing Risk, Reward, and Regulation.” Mark your calendar for December 11th, 1:20–2:00 PM. https://bit.ly/39SHIfG #AISummitNY #AIInnovation #HealthcareAI

The pharmaceutical landscape is evolving, and Ipsos MMA is driving change with its Unified Commercial Effectiveness Measurement framework. This innovative approach integrates advanced analytics and AI to offer real-time insights and optimize every touchpoint—from HCPs to patients—across channels. The result? Higher ROI, seamless stakeholder engagement, and improved patient outcomes. For pharma teams, it’s a game-changer in driving targeted, effective, and agile strategies in an ever-complex market. Read more here: https://bit.ly/4flLP2u

Achieving winning outcomes with MMM are grounded in following a set of best practices during the implementation process. In this blog by Ipsos MMA's Brian Lange, you'll learn the 12 essential practices to help you get the most incremental value from your Marketing Mix Modeling investment. https://bit.ly/40aUBMp

There's a myriad of misunderstandings or flat-out wrong perceptions that still exist today regarding Marketing Mix Modeling and Attribution. In this article Ipsos MMA's Michael Bertie sets the record straight. https://bit.ly/487TfUC

Join Ipsos MMA's session on using marketing analytics to change hearts and minds at Wolverine Worldwide. Hear how Wolverine Worldwide is leveraging the powerful insights developed through a unified and integrated approach to marketing measurement to accelerate the strategic reshaping of the strategic role and impact of marketing investment. Register to Attend - https://bit.ly/3XThBfS Association of National Advertisers

As pharma products mature and market dynamics shift, sticking to the same promotional strategies can lead to missed opportunities. The lowest-hanging fruits are often quickly harvested, and achieving additional gains becomes more challenging. In this case study, we explore how adaptive marketing strategies can maximize the impact of your investments—ensuring your efforts remain effective as your product evolves. https://bit.ly/4gftncP #PharmaMarketing #MarketingStrategy #Pharmaceuticals #MarketDynamics #ProductLifecycle

In our latest case study, Ipsos MMA partnered with a major telecom provider to deliver insights and optimization through our Agile Attribution (Multi-touch Attribution) solution. By optimizing the marketing mix across media, product, and promotional offers—at the DMA level—we unlocked a potential 10% month-over-month increase in gross additions with no extra spending. Curious about how we did it? Discover how we leveraged data-driven strategies to achieve impactful results. Check out the full case study here: https://bit.ly/3TiH8Og #MarketingOptimization #AgileAttribution #Telecom #MarketingStrategy #DataDriven