Linda Boff

Glen Taylor shares insights into his acquisition of the Star Tribune and how he guided it through a challenging era. Learn how his strategic thinking boosted digital subscriptions while honoring the print legacy. Check out the full episode! 🎥

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Does it ever feel like your strategy is sitting on the shelves of your executive team? What tools do you use to actively engage your executive team in your strategy? I believe process frameworks, such as the Complete Strategy Landscape, foster higher levels of strategy-driven intentional collaboration and better long-term results.

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How important is brand articulation and EVP at an early stage? Our amazing team in Boston Christina (Smith) Harris and Shaun Robinson held a virtual workshop last month for Collaborative Fund (founders focused on making their first few hires). Key discussion points: 💜 For early-stage companies, while the brand may still be evolving, establishing your EVP early is crucial. Consider the essence of your team, your mission, and your purpose. 💜 Develop this organically and start sharing it – highlight who you are, what makes your company exciting and the credibility of your founding teams and investors. 💜 Your EVP should guide your hiring decisions, ensuring new hires are culturally and mission-aligned. EVP should be consistently reflected in every stage of hiring, onboarding, and the overall employee journey. Interested in a similar (or custom) workshop for your leaders? Let’s design one together – reach out and we can discuss!

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Superfiliate's Co-Founder and CEO, Andy Cloyd, joins the podcast! Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented from iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages. Key Highlights... 1- Strategic Customization: Discover how Superfiliate transforms affiliate links into fully co-branded experiences, boosting conversion rates and creating authentic connections between brands and partners. 2- Holistic Program Management: Learn about Superfiliate's all-in-one solution for running referral, ambassador, influencer, and traditional affiliate programs, simplifying the management and scalability for marketers. 3.- Evolving Market Trends: Stay ahead of the curve with Andy's predictions on the convergence of influencer marketing and performance-based models, offering new opportunities for data-driven partnerships and CPA-based strategies. 🎧 Listen here: 🔹 NYMO-> https://lnkd.in/gFzCQw85 🔹 SPOTIFY-> https://lnkd.in/gYqUFRYa 🔹 APPLE-> https://lnkd.in/ghZEicQM #PerformanceMarketing #AffiliateMarketing #InfluencerMarketing #Podcast #MarketingInnovation

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Want to be a B2B tech leader? Thought leadership is key! 💡 * Share original insights: Conduct in-depth research and offer unique perspectives on industry trends. * Tell compelling stories: Craft narratives that resonate with your audience and highlight your brand's values. * Engage with industry experts: Build relationships with analysts and influencers to amplify your message. * Be authentic: Showcase your company's leaders as relatable and trustworthy figures. * Cultivate a company-wide thought leadership ethos: Encourage employees to contribute to industry discussions and share their expertise. Implementing these strategies can establish your company as an authoritative voice in your industry and drive business growth. #publicrelations #B2B #telecommunications #networking

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In the second installment in his Smart Strategy Insights, Wayne Lynn explains how “strategy” is figuring out how to overcome the obstacles that stand between where you are and where you want to go.

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This Forbes Communications Council post is one our MarComms team at IEX is passionate about – creating a space for brainstorming and creativity whether we’re sitting side-by-side in an office, working fully remote, or a combo of both.   For me, it starts with setting aside time for “play” or “water cooler chats” in our weekly agendas to keep our personal and professional connections flowing, power creativity, and create an enjoyable work environment.    Check out this tip, and 14 more below1   #Teamwork #Brainstorm #Leadership

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Most CMOs I speak with today are striving to better understand how to move from employee experimentation to organizational transformation when it comes to AI. In my latest Forbes article, I share three practical ways to move forward in a strategic manner. 👉 Read it here: How B2B Marketers Can Harness AI for Future Growth https://lnkd.in/gmpu8__f What’s your take on AI in marketing? Let’s discuss! #B2BMarketing #AI #MarketingInnovation

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We are in an era where the modern marketer can be a change agent in their organization. More proof of this power to lead through transformation: https://lnkd.in/eic-sbiD #marketingleadership #integratedmarketing #transformativeleaders #modernmarketing ::  Want more marketing::magic? Follow me & click the bell (🔔) on my profile to see new posts! 🟧 Happy marketing! 🟧 

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What role will AI have on the future of work? How can you prepare yourself to remain competitive with job roles that have not been created yet? In my exclusive interview with Dan Adler Managing Partner of D Squared Capital, we discuss how AI is reshaping industries and transforming the workplace. Discover key insights on adapting to these changes and leveraging technology for success. Dan also discussed how to navigate and attract co-investment opportunities. I thoroughly enjoyed this conversation. What are you doing to participate or prepare in the AI revolution to build sustainable businesses that stand the test of time? #FutureOfWork #AI #Technology

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It was a pleasure getting to present to Cathy "Fitz" Fitzhenry’s Vistage CEO board last week on this new era of creative disruption and how businesses must get good at disrupting themselves or they’ll be disrupted. We covered how to: - Get rid of the killer of organizations: status quo thinking - Set up organizations for continual innovation - Create an environment for intrapraneurs and disruptors in your organization so you can thrive during disruptive times - Overcome change fatigue and successfully transform #vistage #disruption #speaker #innovation #change

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A very special package landed on my front porch yesterday - I was honored to be named by both Pavilion & TrustRadius as Fractional Advisor of the Year at this year's GTM awards. This recognition has me reflecting on a critical decision many scaling businesses face: when to hire a full-time CMO versus bringing on a Fractional CMO. Both options offer unique advantages tailored to diverse needs. As your high-growth business scales, understanding which approach best aligns with your strategic marketing objectives and growth ambitions can make all the difference in driving sustainable success. Let's dig into each: Understanding the Distinctions: - Full-Time CMO: Is dedicated to crafting and implementing marketing strategies, leading teams, and driving growth efforts daily. They're fully immersed in company culture and have a thorough understanding of its goals and challenges. - Fractional CMO: A Fractional CMO is an outsourced, part-time marketing expert providing high-level guidance on a contract basis. This role offers flexibility, giving businesses access to marketing expertise without the commitment or cost of a full-time executive. Cost Breakdown - Full-Time CMO: The average annual salary for a full-time CMO in the U.S. ranges from $150,000 to $250,000, excluding bonuses, benefits, equity, and other compensation. - Fractional CMO: Fractional CMOs work part-time with businesses typically paying $8,000 to $30,000 per month, based on factors like expertise level and scope. Pros and Cons: - Full-Time CMO: -- Pros: Offers dedicated leadership and is integrated into the company's operations and goals, ideal for long-term planning. -- Cons: Can be challenging for smaller companies, especially with added expenses for overhead. - Fractional CMO: -- Pros: Offer a cost-effective way to bring in expert guidance without a full-time commitment, offering flexibility to adjust marketing efforts. -- Cons: May not be as integrated into company culture and have limited ability as they often work for multiple companies. When to Choose a Full-Time CMO -Long-Term Strategy Execution: For sustained marketing goals and brand-building, a full-time CMO provides continuous leadership and cohesive strategies. -In-House Integration: Companies needing a marketing leader embedded in the organization to drive cross-department collaboration may benefit from a full-time CMO. When to Choose a Fractional CMO - Budget Constraints: For startups and scaling businesses with limited budgets, a fCMO allows access to expert marketing without high costs. - Specialized Expertise: A fCMO brings targeted skills for specific initiatives, such as product launches or digital campaigns. - Scalability: As needs fluctuate, businesses can easily adjust the scope of an engagement. Ultimately, choosing between a full-time CMO and a Fractional CMO depends on your business's unique needs, resources, and growth stage. #ScalingBusiness #FractionalExecutive #BusinessStrategy #GrowthHacking #fCMO

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Media organizations persistently lack diversity in the workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of #CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. #advertisingresearch #advertising #theARF #diversity

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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Great share from Richard Geiger on the new "echoverse". It highlights the need for unified data, continued personalization, an omnichannel presence, AND the need for more video content and collaboration with influencers to build trust and extend reach. Have you started your influencer program yet? If not, reach out. We're about to rollout a new influencer offering and it's a game changer for nonprofits! #fundraising #omnichannel #directresponse #digitalmarketing

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Great to join Jess Bahr on her Marketers Talking Podcast to dive into the complexities of rebranding and brand transformation. From aligning stakeholders to trademark considerations and measuring success, our discussion provides valuable insights for organizations undergoing a rebrand. #rebrand #rebranding #branding

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Appreciative of the inclusion in Jaimon Hancock’s MarTech article. I’m a firm believer that a critical skill for all senior marketers is to understand business goals and be able to define how marketing programs support those. If you aren’t getting visibility into business goals - ask, ask, ask. #curiosity #marketing #business

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Think of AI like a horse. Trying to beat a horse in a running race would be physically impossible. However, ride that horse, and you can get to your destination quicker together. Train that horse further, and you can achieve so much more. Check out my latest blog post: https://bit.ly/4akmC5i

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