It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, 𝗵𝗮𝗿𝗱 𝗱𝗮𝘁𝗮 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆. 𝗢𝗳𝘁𝗲𝗻, 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲. "Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there." Ariel previously led worldwide marketing for Amazon's cloud services business, AWS; his boss at the time, Andy Jassy, recommended that he call up a sampling of the participants in a niche program to determine its value to the company. "Of the 300 people in this program over the year, we went and called up 20 of them and we got pretty consistent information: This part of what you're doing is super impactful to getting us to do more. This part [is] irrelevant, waste of time. This part, I don't care ... When there's areas of your business that you can't measure precisely, if you come up with three different imprecise, imperfect measurement techniques that are very different, then you can see it can actually end up being useful. If they're all aligning, your chances of them being statistically flawed in exactly the same way are pretty low." On the latest episode of 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘉𝘦𝘵𝘵𝘦𝘳 𝘊𝘔𝘖𝘴, Ariel talks with MMA Global CEO Greg Stuart about the transformative role of AI in modern marketing and Salesforce's innovative Agentforce platform. They also discuss prioritizing customer experience, the challenges of adopting deep learning models, and misconceptions in marketing measurement. https://lnkd.in/eSw7iyw4 #cmo #MMAGlobal #marketing #data #ai
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CEO at Full Circle Insights | We help Accelerate Revenue with Data-Driven Multi-Touch Attribution in Salesforce
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🔥 You Asked, We Delivered! 🔥 When Prateek Kataria shared The Ultimate Salesforce AI Cheat Sheet, the response was off the charts! 🚀 We heard your excitement, and we know you’re always hungry for more. So, we took it a step further… 🎥 Now Live: The Ultimate Salesforce Einstein AI Cheat Sheet 2024 Video! 📹 This isn’t just a video—it’s your personal guide to mastering the most powerful AI tools Salesforce has to offer: 🔍 What You’ll Discover: - How to level up your support game with Einstein for #Service 🛠️ - Secrets to boosting your sales with Einstein for #Sales 💰 - Strategies to transform your marketing with Einstein for #Marketing 🎯 - Insights to revolutionize commerce with Einstein for #Commerce 🛒 - Smarter analytics with #Einstein CRM Analytics 📊 - A peek into the future with #EinsteinCopilot 🤖 - The magic of #GenerativeAI Capabilities ✨ - And a deep dive into Platform #AI 🌐 This video is designed for YOU—to help you stay ahead in the fast-paced world of #SalesforceAI. Don’t miss out on the chance to be a leader in this space. 🚀 👉 Watch the video right here and unlock the future! 📜 Pro Tip: We’ve also linked Prateek’s original cheat sheet in the first comment—because we believe in empowering #SalesforceOhana with every tool at your disposal. Together, let’s lead the way in the Salesforce AI revolution. 🌟 #Salesforce #SalesforceAI #EinsteinAI #AI #Innovation #SalesforceCommunity #DigitalTransformation #FutureOfWork #AIForGood #TechLeadership #SalesforceEcosystem #BusinessGrowth #CloudComputing #ArtificialIntelligence
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The Agents Are Coming 🚀 Get ready for the future of Go-to-Market data analysis. Infer is about to change the game with AI Agents that make advanced data analysis and machine learning accessible to everyone. 👇 Sneak peek below 👇 Watch how our AI Agent, in just 17 steps, tests 3 different machine learning models to predict time-to-close for deals in our CRM—culminating in a highly accurate model, ready to be deployed directly into HubSpot via our cutting-edge pipeline infrastructure. 🔍 But that’s just the beginning: Our AI Agents can build fully customized Go-to-Market models tailored to your needs—whether it's revenue forecasting, lead scoring, customer LTV, churn prediction, or any bespoke model your team needs to drive smarter decisions across the organisation. This is the future of GTM, powered by AI, and we're just getting started. 🔥 Stay tuned for exclusive under-the-hood content, and if you’re ready to see this game-changing tech in action, drop us a message to be one of the first! 👀 🤝 We do have a select few slots for design partners to get early access & test our agents before the mass launch - if you're interested, send Richard Heritage or Liam Wilson a message for more info! #agents #machinelearning #revops #gtm #datascience #infer Erik Arne Mathiesen-Dreyfus | Ryan Garland
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AI talk got you tuning out? You're not alone. With all the hype, it can feel like AI’s potential is out of reach. But we’re here to change that. Join us for In Data We Trust: AI That Actually Delivers with Salesforce's Blake Miller and Movable Ink's Anjali Yakkundi and Rachel Kramer, who will skip the fluff and dive into real, actionable advice that can transform your email strategy. Here's a sneak peek at what you’ll learn: 🦾 How to use data responsibly, from model training to choosing the right datasets. 🦾 How to upgrade your martech ecosystem for smarter decisions and better content creation. Are you in? Register here: https://lnkd.in/dxYUkfjy
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14 insights we gathered from 57 in-depth interviews with MOps leaders and experts! 🐧 The webinar leaders and experts using Marketing Cloud can't miss! --- The Story: Diving into the world of Marketing Operations (MOps), a few months ago Jonathan van Driessen and myself embarked on a journey to uncover the challenges and opportunities faced by industry leaders. The insights we gathered are not just data points; they're a reflection of the evolving landscape of MOps, especially within the Salesforce Marketing Cloud ecosystem. --- Webinar Details: Join us on April 3, 2024, at 10:00 am CST / 5:00 pm CET for a webinar that promises to be a deep dive into "14 Data & AI Challenges Collected from 57 Leaders in MOps." Register now to be part of the conversation: https://lnkd.in/eDJuT-8t --- What will you learn? Well, here's a glimpse of what we've uncovered: ➡️ The delicate dance between data complexity and marketing agility. ➡️ The importance of balancing collaboration and autonomy in a digital-first world. ➡️ The ongoing quest for a holistic view of the customer journey, amidst a sea of data silos. This is your chance to engage with the collective wisdom of MOps professionals who are shaping the future of marketing automation! --- On a personal note, this has been one of the more interesting and energizing projects I've had the opportunity to work on. I'm super grateful to have been enjoying conversations with so many experienced and insightful leaders and experts! 🙏 I'm looking forward to greet you all during this webinar and answer any questions you may have! #sfmc #salesforcemarketingcloud
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🎉 Thanksgiving Special: 50% OFF All Richie AI Plans! 🦃 This Thanksgiving, we’re feeling extra grateful—and we want to share the gratitude with YOU! 🍂 To show our appreciation, we’re offering 50% OFF all Richie AI CRM plans for the first 6 months. 🚀 ✨ What’s included? ✔ Streamlined workflows ✔ Advanced analytics and reporting ✔ Automated lead management 📅 Offer ends: December 4, 2024 Whether you're signing up for the first time or upgrading your plan, this is the perfect time to invest in your business growth. Let Richie AI help you close more deals and maximize your potential! 💼 👉 Comment below or DM us for more details and promo code. Let’s make this holiday season the start of something BIG! Learn more about Richie AI: https://richie.ai/brokers #RichieAI #MCA #ThanksgivingPromo #BusinessGrowth #CRMforBrokers #ThanksgivingDeals #PromoCode
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