Building Better CMOs Podcast’s Post

Dive into the blueprint for consistent CPG success! 🔮📈 Join Sally Lyons Wyatt and Cara Loeys in Circana's latest podcast as they reveal strategies embraced by #GrowthLeaders - all distilled from insightful discussions with top executives. 🎧 Listen to the full episode ⬇️

I really enjoyed this conversation with Mike Golden on the Radical Global Marketing podcast. Courtesy Mike and team for the key takeaways from this conversation: 1. Emphasize both the art and science of marketing to create impactful consumer interactions. 2. Adapt global brand strategies to accommodate local market nuances. Leverage digital and traditional media effectively to communicate brand ethos and offerings. 3. Collaborate closely with agencies to ensure creative consistency and adaptability across markets. 4. Utilize data and technology to improve marketing efficiency and effectiveness while maintaining a strong focus on storytelling and emotional engagement. #leadership #marketing Diageo https://lnkd.in/e58P4GFr

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with the CMO of Danone, Linda Bethea. Bethea shares her insights into how Danone’s mission of delivering health through food to as many people as possible aligns with its business growth strategy and certified B Corp status. Drawing from her experience at PepsiCo and Danone, she discusses the importance of leadership development, culture, and her focus on blending performance with purpose. https://adweek.it/3C4klA2

𝗕𝗶𝗴 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: 𝘄𝗲 𝗮𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (cf. video attached below) In addition to our FMCG CEO strategic publications that now 𝗴𝗮𝗿𝗻𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘃𝗶𝗲𝘄𝘀 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵, we are launching a new format 𝗔 𝗹𝗼𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 (~𝟭𝗵𝟯𝟬) 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 & 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻: • The person behind the function • Their leadership journey • The strategy behind their company’s results • Their learnings and setbacks • Their messages for the industry & so much more If FMCG CEOs often speak publicly (quarterly earning calls, investors conferences, interviews in the media), their interventions are often short & very focused on the immediate news of their companies 𝗧𝗵𝗶𝘀 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗳𝗼𝗿𝗺𝗮𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗮 𝘄𝗶𝗱𝗲𝗿 & 𝗺𝗼𝗿𝗲 𝗴𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲, 𝗯𝗼𝘁𝗵 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 but also 𝗼𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 To ensure each interview is easy to watch, it will be broken down in thematic chapters of ~10' 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, and 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝗱 𝗻𝗲𝘅𝘁 𝗦𝘂𝗻𝗱𝗮𝘆 𝗮𝘁 𝟵 𝗮𝗺 𝗖𝗘𝗧 𝗧𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗼𝗻 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 – 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗻𝗼𝘁 𝘆𝗲𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿, 𝗰𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗵𝗲𝗿𝗲𝗮𝗳𝘁𝗲𝗿: https://lnkd.in/ea4gy65y Exciting times! #fmcg #cpg The Coca-Cola Company PepsiCo Procter & Gamble Unilever The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Opella Bayer | Consumer Health Kenvue Bel Mars Ferrero Mondelēz International Lindt & Sprüngli JDE Peet's Keurig Dr Pepper Inc. Campbell's General Mills Kimberly-Clark Essity Diageo Pernod Ricard Campari Group L'Oréal The Estée Lauder Companies Inc.Coty Beiersdorf Coca-Cola HBC Coca-Cola Europacific Partners https://lnkd.in/esxRziGB

🎙️ This week's Embracing Erosion episode is a unique one. Thanks to our new partnership with the Product Marketing Alliance, we're diving deep with exclusive insights. 📊🤝 With an expanded reach, and combined efforts in researching, synthesizing, publishing, and promoting insights, the partnership is committed to advancing the product marketing industry's collective knowledge - a great example is the Leadership Briefing Program coming to Austin, NYC, San Francisco, and London in 2024. After presenting in both Austin and NYC in Q1, I wanted to give Embracing Erosion listeners a peek into some of what we discussed, trends that data suggests will persist, and areas we should begin to re-evaluate as product marketing leaders in the years ahead. Give it a listen 👇 https://lnkd.in/g4h8n4Qu

🆕 Listen to our newest podcast with Wouter Kolk CEO of Europe and Indonesia at Ahold Delhaize - Managing #RetailTransformation! 💡 “Expect the unexpected. You can never be truly prepared for change. You just need to embrace it and enjoy it.” 💫 We discussed the latest trends in #talent, #leadership and #diversity. 👉 Need to hire top executives to transform your company? Contact us!

🚀 Unlock Your Future in Beer Distribution: Secrets Revealed at the NextGen Conference 2024! 🎙️ Excited to share our latest episode of the Tapped In Sales Podcast where we dive deep into the NBWA's NextGen Conference 2024 – the premier event for emerging leaders and seasoned pros in the beer distribution industry! 🍺 🎧 In this episode, we’re joined by Kimberly McKinnish, COO of National Beer Wholesalers Association, who spills the secrets on what makes the NextGen Conference a must-attend event for those looking to grow, connect, and lead in the industry. From top-notch speakers and actionable workshops to unique networking opportunities and a whole lot of fun, this conference is packed with everything you need to elevate your career. What You’ll Learn: 👉 The 3 powerful themes driving this year's conference: Purpose, Impact, and Confidence. 👉 Insider tips on how to network like a pro and build lasting industry connections. 👉 The exclusive content and hands-on sessions that will leave you with practical skills to apply immediately. 👉 And, of course, some fun surprises that only the NextGen Conference can deliver! 🎟️ Whether you’re a future leader, an emerging professional, or a current pro looking to stay ahead of the game, this episode is packed with insights to help you navigate your path in the beer distribution world. 🗣️ Tag someone who needs to hear this, or drop your thoughts in the comments below. Let’s grow together and make 2024 our best year yet! 🌟 📺Youtube: https://lnkd.in/eEhYsieU #LeadershipDevelopment #ProfessionalGrowth #NextGenConference #BeerBusiness #Networking #BeverageIndustry #AlcoholIndustry #BeverageDistribution #BeerIndustry #SalesLeadership #SalesStrategy #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #TappedInSales #NBWA #NBWANextGen 

**New podcast available** We had such an interesting and insightful discussion last week at our marketers' roundtable. The topic was 𝑯𝒐𝒘 𝒕𝒐 𝒔𝒉𝒐𝒘 𝒊𝒎𝒑𝒂𝒄𝒕 and we chatted about quick wins and long term successes and which was appropriate in what situations. Some key themes emerged: ➡️ Volume metrics might show quick wins, but not necessarily quality. ➡️ Conversion rates from one step to the next in a customer's journey are more indicative of quality. ➡️ The importance of managing metric expectations from the outset. As someone there said: "a really valuable discussion". If your marketing plan has ever been challenged on the 'so what' front, it's well worth an hour of your time. https://lnkd.in/evFTaMW3

I had the privilege of joining #WatertightWednesday roundtable a couple of weeks ago and you can listen to the podcast below. Around the 40 minute mark I discuss the need for marketing to often prove it's worth and what I think on this. #Marketing #StrategicMarketing #MarketingMeasurement

Focusing as a leader on the "how" and not just the "what" in the things you do is what makes you special. Hear how Zendesk VP Marketing EMEA Sarah Green lifts her team by being available, being engaged, embracing change, truly caring and developing a culture that is all about maximizing customer experience. 🙌 Servant leadership anyone? #servantleadership #marketingstrategy #businesstransformation https://lnkd.in/giUmemEM