Jonas Rundgren’s Post

The Trade Desk’s new CTV operating system, Ventura, is a big step forward for the ad industry. By improving measurement and privacy with tools like Unified ID 2.0, it promises clearer pricing and better performance for advertisers. For agencies, this means a more transparent and efficient way to navigate the fast-growing CTV landscape. It’s exciting to see how this could reshape the ecosystem. #adtech

Thinking of expanding your campaign efforts into CTV? Already doing it but want to start utilising your first party data to be more effective? Check out the great article put together by the Decentriq team on how #CTV works and why you should be considering it in your marketing investments. #CTV #datacleanrooms #firstpartydata

📺 The rise of connected TV (CTV) means brands are increasingly curious about optimizing their CTV ad efforts or launching new campaigns in this space. 📰 Read our newest article for an overview of how CTV works and why it’s a great investment for brands against the backdrop of third-party cookie deprecation: https://lnkd.in/eJ_Z89qh

Want to start exploring Connected TV but need some help distinguishing your AVOD from your SVOD? Or perhaps you want to weigh up FAST vs OLV? 🤔 Cut through all the acronym BS with this straight-talking guide from Jonathan Cozens ⬇

Our Peter Ackerman discusses the shift in the media landscape and explains how PubMatic has innovated to support the future of CTV advertising for buyers and sellers: https://lnkd.in/eGtQDHAi

✅🖥️ NextTV (9/10): “Are these the best of times? Hell, no,” he said. With the streaming players joining linear networks in the advertising forum, Irwin Gotlieb spoke about the immense amount of content, driven by the streamers, facing consumers. “The stuff that is produced is not readily discoverable — the streamers don’t run the promo schedules that the linear [networks] do,” he said. “How do you get to the point of knowing what you want to watch?” He also noted the challenge of different measurement systems on linear and non-linear. “If you don’t have proper measurement you don’t have the basis for doing transactions,” he said. Gotlieb assessed the state of the streamers, including Paramount Plus, Max and Hulu, but suggested taking Netflix and Prime Video out of the equation. “How many of them are making serious money?” he asked, noting how they are more likely to report finally stopping “hemorrhaging capital.” Gotlieb was not entirely pessimistic about the industry. “Television is the most efficient and effective marketing tool that has ever been developed,” he said. Streaming, for its part, “should be the overall answer to the long-term health of the business but for the fact that the industry isn’t prepared for it.” ⬇️ #streamingtv #ctv #ott #smarttv #cordcutting #tv https://lnkd.in/ewiGZxPs

🚀 A More Transparent and Durable Future for Identity Resolution in Advanced TV and Video Advertising 🚀 Identity and identity resolution (IDR) have continued to serve as the backbone for ad experiences that are relevant, personalized, and impactful across Advanced TV and Video Advertising (ATVA). But with the rise of digital streaming, privacy concerns, and ongoing inefficiencies, it's clear the ecosystem needs a strategic reset. That’s why Coalition for Innovative Media Measurement (CIMM) and OpenAP commissioned ThinkMedium to tackle these challenges head-on in a just-published report that: 🔍Decodes the identity resolution ecosystem 📊 Diagnoses challenges with the current Advanced TV and Video Advertising landscape 🤝 Proposes collaboration for a more resilient and effective identity resolution ecosystem As IDR and ATVA evolve, alignment, transparency, and collaboration are critical for a durable, efficient future. Ready to dive deeper? Explore this essential resource and join us in defining a better future for TV and video advertising! Special thanks to our supporting partners Claudio Marcus and Kyle Antoian https://lnkd.in/e5uAf6tU

Who pays attention to GSTV? Everyone! With 95% of impressions on GSTV delivering eyes-to-screen, GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear TV advertising. Do we have your attention? 👀 We are thrilled to share the findings of our eye-tracking study conducted in collaboration with Lumen Research Ltd to quantify visual attention paid to real ads on our network. See our key findings here: https://lnkd.in/g3tU9n_X

Using Advanced Automation to Transform Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership https://ow.ly/ePr150SCnoz #marketing #martech #technology #Automation #Locality #Centriply

Is curation the answer to success with CTV advertising? Unlike the broader digital advertising market, which often prioritizes scale and cost-efficiency, CTV's landscape is distinguished by its emphasis on quality and direct dealings. Lotame's Hunter Terry sheds light on why direct and guaranteed deals lead the way in CTV trading. https://bit.ly/3PhqwUU #CTVAdvertising #programmaticcuration