ThinkMedium

A very good explanation of the market dynamics driving curated audience adoption from Permutive #ProgrammaticAdvertising #CuratedAudiences https://lnkd.in/e839duqJ

An insightful perspective on at-the-register first-party data collection in this article. The takeaway is clear: interrupting or frustrating customers during their experience can erode trust. And once trust is lost, customers become hesitant to share their data—or they demand more value (often in monetary terms) in return. Our experience aligns with this—past experiments at our previous companies underscore just how critical trust and seamless interactions are for successful data strategies. #DataPrivacy #FirstPartyData #CustomerExperience #ConsumerTrust #DataStrategy Check out the full article for more details:  https://lnkd.in/eVV3CaKQ

Some end of year reflections and project stats from one of our client advisors Hannah Pavalow. What are yours? #adsmeasurement #brandsafety #measurement #adtech https://lnkd.in/eUEfTxrz"

A variety of alternate approaches to user IDs continue to proliferate with no clear winner. It makes sense that they are gaining traction, but they still represent only a small portion of total traffic. The current fragmentation and lack of interchangeability between them are some of the reasons for slow adoption. Until clear winners emerge, it will continue to be a slog. https://lnkd.in/eCuHiQAj

Our team is actively engaged on the ARA and IPA standards working groups (IPA just formed last week after a long gestation period in the Private Advertising Technology Community Group). This is one of the most insightful articles about the impact these new attribution reporting technologies will have on players int he AdTech ecosystem. It's long and detailed, but absolutely worth a read and bookmarking for future reference. #AdTech #Privacy #Attribution https://lnkd.in/e4P3yDWx

Interesting views on how publishers, among others, should approach curation in an ecosystem with multiple competing solutions. There is some good advice here. But there is also thoughtful critique of curation as a whole. #PublisherStrategy #MediaMonetization #AdvertisingTrends #PublisherInsights https://lnkd.in/dQgcgW_A

We are excited to announce the release of the IAB Tech Lab's ID-Less Solutions Guidance report into public comment. Working on this has been a work of passion for the ThinkMedium team. Big shout out to Arthur Coleman for his contributions from our team. Very much looking forward to getting industry feedback! https://lnkd.in/dADV4Gs2

New article in HBR by Dr. Julian Runge and Joost van Dreunen on the power of gaming as and advertising medium. Comments from ThinkMedium advisor Hannah Pavalow, a gaming advertising believer. https://lnkd.in/gtjYDmeW

🚀 A More Transparent and Durable Future for Identity Resolution in Advanced TV and Video Advertising 🚀 Identity and identity resolution (IDR) have continued to serve as the backbone for ad experiences that are relevant, personalized, and impactful across Advanced TV and Video Advertising (ATVA). But with the rise of digital streaming, privacy concerns, and ongoing inefficiencies, it's clear the ecosystem needs a strategic reset. That’s why Coalition for Innovative Media Measurement (CIMM) and OpenAP commissioned ThinkMedium to tackle these challenges head-on in a just-published report that: 🔍Decodes the identity resolution ecosystem 📊 Diagnoses challenges with the current Advanced TV and Video Advertising landscape 🤝 Proposes collaboration for a more resilient and effective identity resolution ecosystem As IDR and ATVA evolve, alignment, transparency, and collaboration are critical for a durable, efficient future. Ready to dive deeper? Explore this essential resource and join us in defining a better future for TV and video advertising! Special thanks to our supporting partners Claudio Marcus and Kyle Antoian https://lnkd.in/e5uAf6tU

Calibrating MMM with experiments has been a rising trend for several years now, but as this approach becomes a best practice and MMMs gain importance due to their privacy-resiliency and connection to outcomes, the questions becomes what is the next step forward in improving MMM quality and how as an industry should we be validating these best practices? https://lnkd.in/eNXgqbna