Can #AI help you score the best #BlackFriday deals?🤔 We challenged 5 popular language models, including ChatGPT and Google Gemini, to recommend products across five categories. From budget mishaps to brand loyalties, the results reveal how AI is reshaping the way we shop: https://lnkd.in/gin_J29t
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, CXM, and Walmart Advertising
Locations
Employees at Merkle
Updates
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As an AWS Partners Network member, Merkle leverages Amazon Web Services (AWS)’s powerful cloud-native solutions to transform data into a holistic view of the customer. Join our experts at #AWSreInvent to see how our Customer 360 approach and Merkury identity solutions, powered by AWS, can help your brand drive personalized, privacy-safe #CX: https://bit.ly/40JJdHD
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What changes should today’s CMOs expect and embrace? In this blog, we explore Merkle’s CMO Navigator report and how adopting a customer-first, growth mindset can lead to success. Read it here: https://bit.ly/3Z6P1ty
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What should CMOs focus on as the business landscape rapidly evolves? Check out our Merkle blog for insights from our report on how cultivating a culture of innovation can drive success: https://bit.ly/4fy5UD2
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Curious about the future of Web3? 🌐 Watch Barry Fiske, Chief Experience Officer at Merkle Americas, and a panel of experts as they explore its rise, fall, and potential comeback in this on-demand video: https://bit.ly/3CBxd0V
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Merkle reposted this
Really enjoyed Salesforce #Agentforce World Tour NYC this week. Humans and agents driving success together in a single trusted platform! As a leading global Salesforce agency partner, Merkle and dentsu are committed to helping Salesforce achieve its AI vision. Jonathan Gagliano John Reid Frank Faita dentsu Merkle #AgentforceTour
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Is your media driving the right outcomes? Discover how connecting website data to media measurement can optimize #UX and boost conversions in this blog by Merkle's Anto Inigo: https://bit.ly/4fOMKZi
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From Snowflake Open Catalog’s flexibility to Document AI’s intelligent insights, enterprises can now streamline data processes while enhancing security and governance. Hear from Merkle’s Morten Lileng on how Snowflake’s platform is transforming data architecture for the future: https://bwnews.pr/48MRuMO
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🚀 CMOs are redefining their commerce strategies with targeted investments instead of complete overhauls. With many recognizing the need for better alignment across marketing, media, and CX, realizing value from existing tools is crucial. Is your business keeping up? 📊 Download Merkle’s CMO Navigator report for more: https://bit.ly/4e9UsvR
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How can #AI and real-time data reshape #CX? Watch Merkle leaders Sunil Rao and Navin Dhananjaya as they share insights in this on-demand #TimesTechies webinar: https://bit.ly/3YNOGdK
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