Decentriq’s Post

Thinking of expanding your campaign efforts into CTV? Already doing it but want to start utilising your first party data to be more effective? Check out the great article put together by the Decentriq team on how #CTV works and why you should be considering it in your marketing investments. #CTV #datacleanrooms #firstpartydata

This week, Knoodle's CEO Rosaria Cain shares some insight into what Connected TV is and how it can be a game-changer in advertising. In fact, last year alone, advertisers poured a whopping 24.6 billion dollars into CTV, reaching over 200 million streamers. Want to learn more? Click the link to our latest blog to dive deeper into the power of Connected TV and how it's revolutionizing the advertising landscape. https://lnkd.in/gkUPdv6y #ConnectedTV #Advertising #StreamingRevolution #MediaBuying #AdAgency

The CTV Code: Breaking down measurement metrics. A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns. Nikhil Kumar, Siddharth Dabhade, Santosh R, Venugopal Ganganna  #CTV #ConnectedTV #Advertising

CTV Underperforms Advertising Expectations, Mostly Cannibalizes Linear Ad Spend - Connected TV offers a lot of advantages to advertising, who should be able to utilize web-based technologies to deliver dynamic and more-targeted ads than ever. This was supposed to revolutionize TV advertising, bringing all the benefits of online advertising to the TV screen, and creating opportunities for new smaller advertisers to take advantage of affordable and targeted reach. Unfortunately, this hasn’t happened on as large a scale as was hoped for. Much of current CTV ad spending seems to be coming right out of what would otherwise be linear ad spending. In other words, the same advertisers are putting the same ads in the same programming, which doesn’t leverage any of the promised advantages of CTV. This seems to suggest traditional brands using Nielsen numbers to target streaming ads. Analysts have lowered their forecasts for CTV ad growth, even as FAST services surge and SVOD players jam in more ads. We at FreeCast intend to offer in coming days "Experiential Data", "Hyper-Targeted Leads Based Data" and a new platform that will guarantee to fill, no fills. #freecast #nextgenstreaming #streamingwars #nomoreappdiving https://lnkd.in/eKx7kBKY

Are you still buying linear TV? You might want to reconsider. - U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year -Attention for ads on premium CTV apps now outrank linear ads (56.1%) The world is changing each quarter now it seems. If you want linear TV buying power with attributable measurement then CTV powered by The Trade Desk and Demand Local is the way to go. Don't be part of the 71% of marketing professionals who say their job is harder than it was 2 years ago. Let us help. Give us a shout and see what solutions we can develop for you and or your clients.

FYI: Independent agencies drive programmatic CTV growth: FreeWheel Report: FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

📺 Roku’s dominance in CTV advertising is expected to drive the industry, which is forecasted to double by 2029 compared to 2024 levels. 🌟 #Roku is the leading CTV player in the US, the world’s largest advertising market, with 20% of US TV sets powered by its platform, enhancing its advertising success and setting a benchmark for competitors. #WeAreRoku #Advertising #TV #CTV #Television #SmartTV #SmartHome

Linear TV vs. CTV Advertising: What's the Difference? - Discover the key differences between CTV vs linear TV advertising. Learn how linear TV vs CTV strategies impact your marketing efforts. #LinearTV #ConnectedTV #CTV

📺 Roku’s dominance in CTV advertising is expected to drive the industry, which is forecasted to double by 2029 compared to 2024 levels. 🌟 #Roku is the leading CTV player in the US, the world’s largest advertising market, with 20% of US TV sets powered by its platform, enhancing its advertising success and setting a benchmark for competitors. #WeAreRoku #Advertising #TV #CTV #Television #SmartTV #SmartHome

ICYMI: Independent agencies drive programmatic CTV growth: FreeWheel Report: FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.