Decentriq

✨ Wrapping up 2024 with gratitude and joy✨ As we look back on an incredible year, we can’t help but smile at all the memories made and milestones achieved. From collaborative brainstorms to team adventures, these snapshots capture the heart and spirit of what makes our people at Decentriq so special. To everyone who follows our journey and works alongside us — thank you for being part of our story. Your engagement and encouragement mean the world to us 💙 Wishing you a peaceful and restful end to 2024, and a bright, joyful start to the New Year. Here’s to an exciting 2025 filled with new opportunities, connections, and growth! 🎁 Happy holidays from all of us at Decentriq!

Decentriq asks the experts 🎤 What’s one strategy that would improve campaign effectiveness? 🎧 Tune in to hear recommendations from: Daniel Knapp at IAB Europe, Kerstin Niederauer-Kopf at AGF Videoforschung GmbH, and Sandy Ukat at Ad Alliance

What exactly do you need to start collaborating on first-party data with other parties? What tools work well together and which don’t? 🤔 Check out the clip below ⬇️ or dive even deeper on our latest episode of Decentriq deconstructs: https://lnkd.in/eZVVjKfJ

What’s important when choosing a data clean room provider? Bettina Schatz outlines why willhaben opted for Decentriq in our recent webinar together with the online marketplace and IKEA ⬇️ Catch the full session here: https://lnkd.in/gWrjkjkq

What role does interoperability play when it comes to mixing and matching different cookieless solutions? Find out in the latest episode of Decentriq deconstructs — full episode available here ➡️ https://lnkd.in/eZVVjKfJ

Swiss retailer TopCC AG shows what’s possible with smart targeting and data-driven strategies! 🛒 Together with Converto AG and Decentriq’s data clean rooms, they: 🔁 reactivated 1,800 inactive customers 📈 generated six-figure sales 💪 achieved an ROI of 3.5 Want to see how they did it? Discover the details in our case study (link in the comments)

Listen to Bettina Bauer from IKEA Austria describe the process of discovering which of willhaben’s audiences have the highest affinity with IKEA's own customers during our recent webinar. Missed the session? Catch up here on demand 👉 https://lnkd.in/gWrjkjkq

The new year is just around the corner! Tune in to hear Matthias Cada from Annalect Germany (Omnicom Media Group) and Ellinor Klier from Havas Media Germany share their thoughts about trends that will improve campaign effectiveness in 2025 and beyond 🚀

English below: Merci à l’IREP (Institut de Recherches et d'Etudes Publicitaires) de nous avoir invité au forum Data Collaboration et Retail Media 🙏 🎤 Juliette Tezenas du Montcel de Publicis Media et Pierre Cholet de Decentriq ont eu l’occasion de démystifier les #DataCleanRooms et de démontrer leur valeur pour des marques B2B2C comme Pierre Fabre Laboratories lorsqu’elles sont couplées avec un identifiant cookieless comme First-ID. Merci également à tous les intervenants pour leur promotion de la Data Collaboration dans le Retail Media au travers de cas clients très concrets et inspirants 💡 Thank you to IREP (Institut de Recherches et d'Etudes Publicitaires) for inviting us to the Data Collaboration and Retail Media forum! 🙏 🎤 Juliette Tezenas du Montcel from Publicis Media and Pierre Cholet from Decentriq had the chance to demystify #DataCleanRooms and showcase their value for B2B2C brands like Pierre Fabre Laboratories, particularly when paired with a cookieless identifier such as First-ID. A big thank you also to all the speakers for promoting data collaboration in retail media through highly relevant and inspiring client case studies 💡 Stephane Bernal de l'Agence Dékuple William RONDEAU d'Ermes Amandine Launois de Valiuz Stanislas L. de Publicis Media et Enrico Patti d'Amazon Jean-François Rousseau d'Infinity Advertising Loukas K. de Numberly Florence Bréban de Datagram et FABRICE MOREAU d'HEINEKEN France Sonia Ferreira et Antoine Audit de TF1 PUB Christine Robert Nicolas Besson

English below: 🏆 Decentriq a remporté le prix de la Best Data Collaboration 2024 au Minted AdTech awards en France. Aux cotés de Pierre Fabre Laboratories, leur agence Publicis Media et notre partenaire First-ID, Decentriq remporte une récompense pour une data collaboration impliquant 2 marques annonceurs et 3 régies francaises, Figaro Medias, Reworld Media et GMC Media - La Régie du Groupe Marie Claire. Merci à tous ceux qui ont fait de ce projet un succès! 🙏 🏆 Decentriq has won the prize for the Best Data Collaboration 2024 at the Minted AdTech awards in France. Together with Pierre Fabre Laboratories, their agency Publicis Media, and our partner First-ID, Decentriq won an award for a data collaboration involving 2 advertising brands and 3 media sales houses: Figaro Medias, Reworld Media and GMC Media - La Régie du Groupe Marie Claire. Thank you to all of you who made this project a success! 🙏