Commercial and Revenue Leader | Commerce and Retail specialist | Privacy in advertising expert | Scaling technology companies
Thinking of expanding your campaign efforts into CTV? Already doing it but want to start utilising your first party data to be more effective? Check out the great article put together by the Decentriq team on how #CTV works and why you should be considering it in your marketing investments. #CTV #datacleanrooms #firstpartydata
📺 The rise of connected TV (CTV) means brands are increasingly curious about optimizing their CTV ad efforts or launching new campaigns in this space. 📰 Read our newest article for an overview of how CTV works and why it’s a great investment for brands against the backdrop of third-party cookie deprecation: https://lnkd.in/eJ_Z89qh
