Chris Heishman

📣If you still haven’t archived your #universalanalytics data, you have less than 8 weeks! Our Adswerve, Inc. team can help while there is still time! #uasunset #googleanalytics #theendisnear 📣

7

VP of Analytics and Marketing Intelligence Kevin Dugan's recent Google Next presentation on Looker Studio dashboarding put him in a reflective mood... ...which led to an examination of how centralized dashboarding has paid off many times over for the DMi team and our clients. If your company's not centralizing its marketing data yet, this may just be the incentive you need to lean in. #marketinganalytics #dashboarding

13

New episode alert! Tune in as Brian and guest host Gabrielle discuss the latest market research news - everything from AI personas, the recently released 2024 Insights & Analytics Market Report to Dynata emerging from bankruptcy. Listen now: https://lnkd.in/egQcCck5 #mrx #mrnews #podcast #AI

3

New Intellicast alert! Tune in as Brian and guest host Gabrielle discuss the latest market research news - everything from AI personas, the recently released 2024 Insights & Analytics Market Report to Dynata emerging from bankruptcy. Listen now: https://lnkd.in/egQcCck5 #mrx #mrnews #podcast #AI

6

Did you know that Data Science can actually be cool? Here is a teaser- Observational data leveraged in the right way can have a massive impact on your companies growth and KPI's. Check out this awesome piece shared by our own Anže Kravanja to learn more and make sure your brand or agency is thinking about their A/B testing in the right way! #digital #analytics

10

Recent New York Business Intelligence & Market Research Hiring Trends 🗽 New York's data-driven landscape is evolving rapidly, with notable shifts in Business Intelligence and Market Research hiring. Here's what you need to know: - Increased Demand: Businesses in NYC are actively seeking BI and Market Research professionals to harness data insights for strategic decision-making. - Tech Integration: The integration of advanced analytics tools is driving the need for skilled professionals to interpret complex data sets effectively. - Remote Work Adaptation: With the rise of remote work, companies are prioritizing candidates who can excel in virtual environments and collaborate seamlessly. - Specialized Skillsets: Employers are seeking candidates with expertise in data visualization, predictive analytics, and market trends analysis. - Competitive Salaries: In response to the high demand, salaries are competitive, offering lucrative opportunities for top talent in the field. Looking to explore new opportunities in Business Intelligence or Market Research in New York? Connect with Aspire for personalized career guidance and access to top-tier positions. Visit us.weareaspire.com to kickstart your next career move. 🚀 #NewYorkJobs #BusinessIntelligence #MarketResearch Remember, staying informed on industry trends is key to navigating the job market successfully. Stay tuned for more updates and insights! #CareerDevelopment #DataAnalysis #NYCHiring"

7

From streamlined content creation to personalized customer experiences, HubSpot’s AI tools make advanced capabilities accessible to all businesses. 🔍 Key takeaway: Start small with a pilot project and scale as you gain confidence. AI is here to augment, not replace, human ingenuity.🤖 #B2BMarketing #AI #INBOUND24 Read more: https://lnkd.in/gZWUjUNH

3

Press Release: Study finds generative AI’s large language models (LLMs) may not directly replicate human preferences but offer valuable insights. The authors studied whether LLMs can accurately mimic human responses on consumer preference surveys. [INFORMS journal Marketing Science] https://hubs.ly/Q02JDNM20 #INFORMS #analytics #datascience #orms #ML #AI #optimization #simulation #news #media #journalists #press #research #marketingscience #happiness

1

I just listened to a fantastic podcast with Justin Bauer, Amplitude's Chief Product Officer. He shares key insights on product analytics, customer journeys, and North Star Metrics for business growth. Learn how Amplitude's Customer Data Platform (CDP) can transform your data strategy and the power of Reverse ETLs. Discover how tools like Hightouch and Censys can help manage customer data and why open ecosystems are essential. Link:👇 👇 https://lnkd.in/dEpVXAGk

6

📊 Consumer Sentiment Data: A Clearer Picture with Morning Consult A recent analysis published in Briefing Book used Morning Consult’s data to support the hypothesis that the University of Michigan Survey of Consumers is negatively biased after transitioning to an online survey. The economists found that, since Michigan switched to an online format earlier this year, there has been a structural break in their time series driven by demographic changes. Keeping that in mind, the economists built an adjusted consumer sentiment index and found an 8.86 index point difference. The new adjusted consumer sentiment index aligned with Morning Consult’s consumer sentiment index nearly exactly. Morning Consult’s consumer confidence survey collects daily responses from roughly 5,000 U.S. adults, providing a high-frequency, real-time indicator of economic sentiment. Meanwhile, the Michigan survey gathers data from a much smaller sample—around 1,000 adults per month. Want to know what 2025 holds for U.S. consumers? Our team of economists is offering exclusive 15-minute preview sessions to dive into key insights tailored to your industry. Reserve your session today and stay ahead of the curve! 🔗 https://lnkd.in/gC5YwgGk #ConsumerSentiment #EconomicOutlook #MorningConsult #RealTimeData #BusinessStrategy #MarketInsights #Economics

29

The FTC have released an article "Data Clean Rooms: Separating Fact from Fiction" The message is clear. Not all data clean rooms are created equal. Not all data clean rooms are privacy-enhancing. If you want to use data clean rooms for data collaboration in a privacy preserving manner, this is typically not an out-of-the-box feature. You need to look beyond the privacy-washing claim of "I'm a privacy-centric data clean room". Beyond rebranding onboarding solutions as data clean rooms. Beyond "privacy-first" claims that then don't provide differential privacy protections as standard. That permit (even require) others to handle your data raw or hashed. Hashed PII is still PII in the eyes of legislation. Beyond deliberately obfuscating privacy and security. Beyond commingling datasets together and spreading data controller responsibilities around like a pathogen. Watch out for privacy-washing. #datacleanrooms #privacy

12

🚨 T-minus 1 month until Google begins turning off all Universal Analytics services. 🚨 What does that mean for you? If you haven't yet migrated to Google Analytics 4, start the process and begin exporting all your Universal Analytics data, pronto. Not sure what any of this even means? Let's chat. We can help. https://bit.ly/4bE42H3

2

Did you hear, we're pivoting? Forget quarterly...the Focused Private Intelligence™ newsletter is now monthly! After an internal review and consultation with our subscribers, Focused Private Intelligence™ newsletter members will now receive one long-form article on a topic each month. Here is a list of prior topics we covered so far this year: 💠 Sextortion 💠 Embezzlement 💠 The Sports Memorabilia Market 💠 The Private Investigator Industry (and some not so good PIs) 💠 Investigating Deepfakes 💠 Home Contractor Fraud 💠 Qui Tam 💠 Solar Panel Fraud 💠 Annuity Fraud To our amazing subscribers ↔ Thanks for your commitment and input! You will automatically receive your edition of the Focused Private Intelligence™ newsletter on the first business day of every month. You are truly pioneers! If you are not yet a subscriber ↔ Thanks for your interest and curiosity! Our articles often contain checklists and investigative guides available only to those with access to the newsletter. Consider becoming a subscriber yourself for only $8.25/month (billed on an annual basis). ​For getting insight and analysis from real former FBI analysts, that's a steal.... but we may be biased. You can stay informed of trends and threats by signing up here: https://lnkd.in/guby6VVT

1

📢 Insight Alert: Google’s John Mueller on Core Web Vitals 📢 In a recent update, Google’s John Mueller clarified the actual impact of Core Web Vitals on search rankings, stating that while they’re valuable for user experience, they have a limited effect on ranking performance. This brings a fresh perspective for SEO professionals focusing on CWV improvements. Learn more about Mueller’s statements and how they might influence your SEO strategies moving forward! 👇 🔗 https://lnkd.in/gS-VxmbE #SEO #CoreWebVitals #GoogleRanking #UserExperience #SEOStrategy #DigitalMarketing #SEOrankings #SERP Seround Inc. SearchEngine Trade

6

2 Comments

C-Suite Confused by Your Marketing Data? They're Not Alone Is your boss constantly asking "Can you explain this in English?" In Mike Ruff's first piece for MarTech, he reveals the culprit: a data literacy deficit. Learn how to bridge the gap, build trust, and finally get buy-in for your data-driven campaigns. Get the details 👉 https://lnkd.in/eUBvtpsd P.S. Want to know the secret handshake for "statistically significant"? We got you covered. #marketing #datadrivenmarketing #marketinganalytics #dataliteracy

4

1 Comment

Marketing data is often complex, but with the right visualizations, it doesn’t have to feel like cracking a code. Think of it this way: a bar graph or pie chart does the heavy work, turning huge datasets into something you can glance at and quickly understand. Whether it's website analytics, SEO rankings, or social media performance, these visuals help you spot trends and patterns that would be buried in rows of stats. Plus, they make reports way more digestible for busy clients and executives. No one wants to sift through spreadsheets, right? With dashboards that show everything from multi-channel campaigns to KPIs at a glance, you’re speeding up decision-making and making sure your team stays on the same page. They’re a total upgrade for quick client calls or team updates, especially when everyone’s remote. Visuals aren't just about making things look pretty—they help you get the message across faster, clearer, and with way less effort. Check out this link below to use Mokkup's dashboard wireframe templates for marketing:  https://lnkd.in/ddQGm4Fz And for more such content, don’t forget to follow us. #interactivedashboards #dashboards #marketingdashboards #marketing #mokkup #marketingdashboard #data

16

Give it a listen if you want to hear my approach to analytics. Spoiler alert: the point is to just start measuring, and go from there.

9

If you're looking to learn more about measurement in creator marketing, definitely check out what Gazmend Alushi has to say on the FutureView Podcast! https://lnkd.in/eR7uFthy

4