MarTech Series’ Post

Want to start exploring Connected TV but need some help distinguishing your AVOD from your SVOD? Or perhaps you want to weigh up FAST vs OLV? 🤔 Cut through all the acronym BS with this straight-talking guide from Jonathan Cozens ⬇

Programmatic buying for TV ad inventory enables broadcasters to offer advertisers the best of TV and digital advertising. But what are the available options and what are the technological differences between programmatic Addressable TV and programmatic Linear TV advertising? Read this article by Gloria Eichler, CPO at smartclip, to find out ➡️ https://lnkd.in/gw2pzFQE #ProgrammaticTV #ProgrammaticATV #ProgrammaticLinearTV #Adtech

🚀 Panel Highlight: The Future of Measurement in Advanced TV Advertising Ready to conquer the evolving landscape of CTV measurement and attribution? Join us on September 25 at 1:00 PM for a dynamic session with industry pioneers uncovering the latest methodologies and technologies shaping the future of ad measurement. 🧠 This is your chance to stay at the forefront of CTV innovation. Secure your spot at the StreamTV Advertising Virtual Summit now! 🔗 https://loom.ly/n41jWrI #StreamTVSummit #Advertising #StreamingMedia #VirtualEvent

The convergence of linear and digital media presents both opportunities and challenges for broadcast TV stations and networks, requiring sophisticated ad sales tools to effectively manage inventory and optimize revenue streams. Read our blog to learn more > https://ow.ly/Wt8t50QYgn5

Addressable TV vs Connected TV (CTV): What’s the Difference? - Explore the key differences between #addressable #TV and #CTV and how each impacts your #advertising #strategy. #AddressableTV #ConnectedTV

Will FASTs drive video strategy in 2024? Our Director of Platforms Maddy Mewing predicts this trend and offers insights into the unique features and benefits of FASTs to help advertisers understand the role it can play in their media mix. Read more in AdNews Australia.

Will FASTs drive video strategy in 2024? Our Director of Platforms Maddy Mewing predicts this trend and offers insights into the unique features and benefits of FASTs to help advertisers understand the role it can play in their media mix. Read more in AdNews Australia.

The average broadcaster now does more than 20% of the revenue in digital advertising. Broadcasters need a digital first radio focus partner to continue to compete in the growing medial landscape. Last month we announced the acquisition of one of our main competitors. This month we're announcing the launch of SoCast Reach Enterpise. Radio has been using Socast reach for a few years as a managed service. This launch is a brand new innovation specifically for larger groups scaling their million dollar digital ad sales revenue stream. As business owners know, problems never go away, because as you grow as a business, the problems you had as a company half your size are no longer relevant, but new problems emerge.

Analysis Finds Linear Represents 85% Of CTV Inventory. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

FYI: Independent agencies drive programmatic CTV growth: FreeWheel Report: FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.