Jack Chape’s Post

This just in, Google TV is now available for advertisers, providing yet another avenue to reach audiences. Why does this matter? Here's what Raheim Bundle, our Senior Director of Programmatic Advertising, has to say about it. "With this latest launch, advertisers can manage Google TV, YouTube CTV, and YouTube TV all in one place, providing advertisers with greater reach and efficiency through DV360 frequency management." https://lnkd.in/gsWuayMR? What your your thoughts on Google's latest move? As CTV continues to skyrocket, will advertisers hop on board? Let us know in the comments. #CTV #GoogleTV #YouTubeTV

History repeats itself in the world of digital advertising! 🚨 Buyer beware. If you're investing in Connected TV (CTV), you need to control the buy and know exactly what you're getting—or risk getting fleeced. We've seen this before when online video first hit the scene: the confusion between mobile vs. desktop, audio on vs. off, auto-play vs. user-initiated. The same pitfalls are showing up again in CTV. As this https://lnkd.in/gDEjVJDh points out, there are a lot of unknowns, and it's crucial to ask the right questions: Where will your ads actually appear? Are you reaching real viewers or bots? What’s the true ad completion rate? Make sure you're getting what you pay for—demand transparency, dig into the details, and never stop questioning. #CTV #DigitalAdvertising #AdTech #Transparency #MediaBuying

This week, Knoodle's CEO Rosaria Cain shares some insight into what Connected TV is and how it can be a game-changer in advertising. In fact, last year alone, advertisers poured a whopping 24.6 billion dollars into CTV, reaching over 200 million streamers. Want to learn more? Click the link to our latest blog to dive deeper into the power of Connected TV and how it's revolutionizing the advertising landscape. https://lnkd.in/gkUPdv6y #ConnectedTV #Advertising #StreamingRevolution #MediaBuying #AdAgency

"Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford In my recent interview, I highlighted the game-changing potential of our new CTV traffic direction. This innovation stems from long-standing partnerships, emphasizing how collaboration fosters breakthroughs. Partnerships are the bedrock of innovation, enabling us to pioneer unique offerings that drive performance and reshape the industry landscape. #PartnershipPower #InnovationLeadership

Linear TV vs. CTV Advertising: What's the Difference? - Discover the key differences between CTV vs linear TV advertising. Learn how linear TV vs CTV strategies impact your marketing efforts. #LinearTV #ConnectedTV #CTV

New CTV Ad Servers: What Is The Future of Connected TV Advertising? Connected TV (CTV) has revolutionized the way we watch television, using the internet to stream shows and movies instead of traditional cable. This shift has opened up new avenues for advertising. In this blog, we delve into the future of connected TV advertising, with a focus on the innovative new CTV ad servers. These servers are making ads more personalized, engaging, and measurable, promising a bright future for both advertisers and viewers. Discover how better targeting, interactive ads, and enhanced measurement tools are set to transform the advertising landscape. https://lnkd.in/guh-cUCX #TechInnovation #ContentCreators #BetaTesting #marketing

Unlocking the Power of Connected TV for Advertisers. 📺 In the fast-changing digital world, Connected TV (CTV) is reshaping Belgian video consumption. With 60% of families owning a smart TV, DPG Media Advertising spotted an opportunity to leverage this trend. They aimed to understand viewers' motivations, experiences, and ad perceptions across devices. We collaborated with DPG Media to create an online community and conduct consumer connect sessions to gain deeper consumer insights. Our findings highlighted CTV advertising's effectiveness, driven by positive ad reception and co-viewing on BVOD & SVOD platforms. Read the full case study here 👉 https://lnkd.in/eXmGC2HK #dowhatmatters #consumerinsights #consumercloseness.

Looking for tips on how to find CTV advertisers? Explore our new post with strategies and ideas for local media sellers. #CTV #CTVads #localadvertising #salestips https://ow.ly/jGxk50TCm5U

Discover why Connected TV (#CTV) is a game-changer for publishers and advertisers in the cookieless era. Want to learn more? Read the full article on our website ➡ https://lnkd.in/e5vq4Gai

Broadcast TV only represents 21.6% of viewership nowadays, leading advertisers to turn to solutions like advanced TV. Learn how advanced TV works and the impact it will have on advertisers: https://bit.ly/3VqDm79 #advertising #marketing