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💡 "The evolution of TV advertising is not merely a reflection of technological advancements but a testament to the enduring creativity and adaptability of the advertising industry." -Evan Hovorka, VP of Product Innovation Read Evan's latest ADWEEK Partner Experts article on how retail media networks are in an advantageous position to address the challenges confronting CTV advertisers today. #rmn #ctv #retailmedia

In case you missed VideoWeek's CTV Advertising Guide 2025 going live a couple of weeks back, check out what our CBO Tobias Silber has to say about the future of programmatic CTV and viewer safety: https://lnkd.in/e9MCwwyM The TV screen is the holy grail for premium content and high-impact advertising, and viewers deserve safe and high quality ad experiences as the shift from linear to CTV continues and programmatic CTV scales. With SafeStream, GeoEdge is at the vanguard of shielding CTV viewers from dangerous (deepfakes, malware), inappropriate (explicit, violent), and disruptive (too loud, mismatched language) ads. CTV is evolving rapidly and new formats (and threat vectors) are entering the space constantly, making the mission to keep viewers safe and improve ad quality for all increasingly important as new innovation takes hold. #CTV #AdTech #Streaming #Programmatic #DigitalAdvertising

Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance.

Is curation the answer to success with CTV advertising? Unlike the broader digital advertising market, which often prioritizes scale and cost-efficiency, CTV's landscape is distinguished by its emphasis on quality and direct dealings. Lotame's Hunter Terry sheds light on why direct and guaranteed deals lead the way in CTV trading. https://bit.ly/3PhqwUU #CTVAdvertising #programmaticcuration

Contrary to popular belief, the bulk of CTV ad spending is still manual. Tap to read on and learn more about the pros, cons, pricing, inventory and more. https://lnkd.in/g6f5HN6C #ctv #mediabuying

Independent agencies drive programmatic CTV growth: FreeWheel Report: FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

Building Viewer Safety Into CTV Advertising As CTV publishers open up to non-guaranteed programmatic sales, they need to be mindful of the risk of running dangerous and unsafe ads, says Tobias Silber, CBO at GeoEdge. Viewers expect high quality experience in CTV, but if publishers and platforms aren’t careful, they risk running dangerous or misleading ads alongside their own premium content. In this piece featured in VideoWeek’s CTV Advertising Guide Europe 2025, Silber lays out how this threat to publishers is evolving, and discusses the risks which sell-side players need to be aware of. Download the guide to read the full feature: https://lnkd.in/ea39DjvT

CTV is taking over! But don’t take our word for it. See it for yourself. Check out the infographic below for 10 stats that show how CTV is transforming advertising. 👀 https://bit.ly/3XaaUrl

Yes, brands are embracing #CTV advertising because that's where consumers are. But they're also moving to CTV because of the strong performance of interactive and dynamic creative ads. Check out this infographic for the stats that prove the case.

Advertiser spending on digital video is expected to grow 16% to $63 billion in 2024, according to the IAB. The figures include connected TV, which exceeded $20 billion in ad spending for the first time in 2023. CTV is expected to grow 12% to $22.7 billion. Social video is expected to grow 20% year over year to $23.4 billion in advertising revenue. #CTV #video #socialvideo #onlinevideo #videoadvertising https://lnkd.in/eg5_TT5y