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In case you missed VideoWeek's CTV Advertising Guide 2025 going live a couple of weeks back, check out what our CBO Tobias Silber has to say about the future of programmatic CTV and viewer safety: https://lnkd.in/e9MCwwyM The TV screen is the holy grail for premium content and high-impact advertising, and viewers deserve safe and high quality ad experiences as the shift from linear to CTV continues and programmatic CTV scales. With SafeStream, GeoEdge is at the vanguard of shielding CTV viewers from dangerous (deepfakes, malware), inappropriate (explicit, violent), and disruptive (too loud, mismatched language) ads. CTV is evolving rapidly and new formats (and threat vectors) are entering the space constantly, making the mission to keep viewers safe and improve ad quality for all increasingly important as new innovation takes hold. #CTV #AdTech #Streaming #Programmatic #DigitalAdvertising

📈 CTV advertising is not just growing - it's dominating! CTV grabbed 53% share of video impressions in 2023, up 12% from 2022! Uncover the trends driving this surge and how you can leverage them in our latest report. Get your copy today! #CTV #DigitalAdvertising

Our Peter Ackerman discusses the shift in the media landscape and explains how PubMatic has innovated to support the future of CTV advertising for buyers and sellers: https://lnkd.in/eGtQDHAi

Building Viewer Safety Into CTV Advertising As CTV publishers open up to non-guaranteed programmatic sales, they need to be mindful of the risk of running dangerous and unsafe ads, says Tobias Silber, CBO at GeoEdge. Viewers expect high quality experience in CTV, but if publishers and platforms aren’t careful, they risk running dangerous or misleading ads alongside their own premium content. In this piece featured in VideoWeek’s CTV Advertising Guide Europe 2025, Silber lays out how this threat to publishers is evolving, and discusses the risks which sell-side players need to be aware of. Download the guide to read the full feature: https://lnkd.in/ea39DjvT

It's clear the future of advertising is undoubtedly connected with 69% of advertisers considering CTV a "must buy". To support this fact, 43% of US advertisers are shifting budgets from linear TV to programmatic CTV. In fact, while linear TV ad spending is set to decline by 13.3% next year, CTV ad spend will grow by the same margin. If you're not looking at "video" more broadly these days, you're going to be left behind. #CTV #ProgrammaticAdvertising #AdSpend #DigitalMarketing

📺 3 Trends Shaping CTV Advertising in 2024 CTV advertising offers incredible reach and engagement. It is expected to grow to more than $30 billion this year. But what's next for this rapidly changing space? Swipe through to see the 3 key trends that will transform CTV advertising in 2024 ➡️ #CTV #ctvadvertising #videoadvertising #programmaticadvertising

As Connected TV advertising continues to grow, BrightLine's CTV ad formats are setting the standard for consumer engagement directly on the device: "Rather than requiring users to operate an external device or visit a secondary platform, scrollable ads are easier to engage with because they meet consumers where they are... Advertisers looking to maximize impact now should consider investing in scrollable ads, and platforms should learn from the success of baked-in formats to develop new channels."

Targeted CTV Ads Targeted CTV advertising combines traditional TV formats with the data-driven capabilities of digital advertising. In this article, we’ll explain what CTV advertising is, give examples #ott #ctv #streamingtv https://lnkd.in/gsmhZxDS

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase. Our team can help you navigate the waters with an Omni-Channel approach with our cross platform offerings. One Partner, Endless Possibilities. Key stat:  4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline. Beyond the chart: 39% of US agency and marketing professionals moved funds out of their ad budget for other types of traditional channels, the same report found. US CTV ad spend will grow 18.8% this year, while linear TV will increase only 0.7%, bolstered by the Summer Olympics and elections. Sinclair Conference Team CompulseLegal | Sinclair Travel | Sinclair Home Services | Sinclair Medical Sinclair Finance Use this chart: Assess your digital ad budget. Advocate for greater investment in CTV. Highlight the shift from traditional to digital.

🚀 Unlock the Potential of CTV Advertising with StreamPulse by MediaScience In the evolving world of media and advertising, Connected TV (CTV) presents a groundbreaking opportunity for innovation. But the real question is, how do you navigate this new landscape to find the perfect match for your advertising needs? 📺 Introducing StreamPulse by MediaScience - the ultimate solution that tests CTV advertising on actual CTV devices. Discover which platform environments and ad formats resonate most with your audience and drive impactful results. ✅ Tailor-Made Insights - Get data-driven insights to meet your specific communication objectives and maximize ROI. 🔍 Precision Testing - Understand the effectiveness of different CTV environments and formats in a real-world setting within a controlled platform. Don't just advertise—make every spot count! Connect with us to see how StreamPulse can transform your CTV advertising strategy. 🔗 [Learn More] https://lnkd.in/eren7r8h #MediaScience #StreamPulse #CTVAdvertising #AdInnovation #MediaBuying