Chris Heishman’s Post

We decided not to charge annual minimum spends to our customers like other Connected TV (CTV) advertising platforms. This strategic move opens up the gates for more businesses, especially SMBs, to explore and test the waters with CTV advertising without a hefty financial commitment upfront. Why is this a game-changer? 🤔 ✨ Accessibility: More businesses can now dip their toes into the powerful world of CTV advertising, gaining access to premium ad spaces previously reserved for those with bigger budgets. ✨ Flexibility: Brands can now experiment, innovate, and find what works best for them without financial pressure, paving the way for more creative and effective campaigns. At the end of the day, it's all about providing value and empowering businesses to succeed in the modern digital marketing landscape. We believe that by making CTV advertising more accessible than ever, we're not just helping individual brands grow, but also driving the industry forward for the better. Ready to take your advertising strategy to the next level? Let's connect and explore how CTV can work for you! 📈💡 Book your free demo today: trynimbus99.com #CTV #Advertising #DigitalMarketing #BusinessGrowth #Innovation #MarketingStrategy

Did you know less than half of advertisers and publishers use quality verification on CTV? In our report with IAB Europe, The Power and Potential of CTV in Europe, we reveal insights about the need for greater transparency and media quality verification in the European CTV market. Read more in CommunicateOnline:

See this awesome infographic by Innovid 🔝🚀

Is curation the answer to success with CTV advertising? Unlike the broader digital advertising market, which often prioritizes scale and cost-efficiency, CTV's landscape is distinguished by its emphasis on quality and direct dealings. Lotame's Hunter Terry sheds light on why direct and guaranteed deals lead the way in CTV trading. https://bit.ly/3PhqwUU #CTVAdvertising #programmaticcuration

CTV is taking over! But don’t take our word for it. See it for yourself. Check out the infographic below for 10 stats that show how CTV is transforming advertising. 👀 https://bit.ly/3XaaUrl

Yes, brands are embracing #CTV advertising because that's where consumers are. But they're also moving to CTV because of the strong performance of interactive and dynamic creative ads. Check out this infographic for the stats that prove the case.

📱 📺 It's exciting for the Trade Desk (TTD) to be partnering directly with device manufacturers, as💰☠️ device and app spoofing is one of the most lucrative types of fraud ☠️ 💵. Roku (ROKU) has built their own proprietary authentication called Watermark, but it only works to authenticate the Roku supply chain, and its' effectiveness is inherently limited by its opt-in nature. Since participation isn't mandatory, bad actors can simply choose not to implement it, leaving gaps in fraud prevention. Moreover, there’s likely a cost or technical complexity associated with opting in, which might discourage smaller or resource-constrained publishers from adopting it. Device authentication solutions have been criticized (i.e. Web Environment Integrity) for placing too much control in the hands of distributors rather than creators or publishers, who own the digital rights to the content. This tension underscores a broader industry debate: how do we balance individual platform innovation with the need for more open, industry standards that prioritize transparency and flexibility. Curious how the Trade Desk will be looking at this!

Who pays attention to GSTV? Everyone! With 95% of impressions on GSTV delivering eyes-to-screen, GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear TV advertising. Do we have your attention? 👀 We are thrilled to share the findings of our eye-tracking study conducted in collaboration with Lumen Research Ltd to quantify visual attention paid to real ads on our network. See our key findings here: https://lnkd.in/g3tU9n_X

In a recent article by Michael Shields, we learn that CTV advertising faces a significant challenge in accurately identifying consumers across fragmented platforms. Despite growing ad spend, the reliance on inaccurate IP data makes it difficult for performance brands to target people accurately. CEO & Founder of Keynes Digital, Dan Larkman, was featured in this piece saying "Identity is crucial (for performance brands). The biggest hurdle we have in CTV is identity. The proxy today is IP, which is wildly inaccurate. For example, Comcast changes it every day". If you want to learn more, check out the full article here: https://lnkd.in/ddxQHAvj #CTV #ConnectedTV #NextInMedia #STV #StreamingTV #Programmatic

Agencies and brands are asking for more from their CTV advertising partners. My team participates in discovery calls with marketers every day who want: 🔎 Insight into lower-funnel metrics 📈 More robust campaign data 🔦 Better attribution 📝 The list goes on 𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. More data lays the groundwork for more strategic campaigns, while also driving accountability. This, in turn, will help marketers maximize their impact — ultimately bringing more investment into CTV advertising. A recent report from The Trade Desk found that CTV is on track to outpace linear, with 95% of marketers planning to maintain or increase their share of spend on programmatic CTV. What else do you think will pave the way for more CTV adoption? #connectedtv #television #adtech