ClearTrust’s Post

🚀 Publishers, are you ready to elevate your digital advertising game? Discover how Zulu5's ad intelligence tool, zBoost, can revolutionize your sales approach with data-driven insights.   🔎 Using real-time data, zBoost enables you to find new leads, examine ad tech ecosystems of campaigns and monitor your competition.   Curious how our products work for you? Explore how Georg Burtscher from the Austrian publishing house Russmedia uses Zulu5 to drive revenue growth.   Get in touch to for a free demo: https://lnkd.in/e6VjuDgh #DataInsights #DigitalAdvertising #AdIntelligence

🎉 July Recap Alert! 🎉 Swipe through our top content of the month in the July installment of our recap series. From navigating the tricky waters of online ad tracking to chats about industry data and trends, we’ve covered some interesting ground. 📊 📈 Plus, there is big news about our upcoming journey with MiQ! 🚀 https://lnkd.in/gUBPHgft

Only 3 days left until the release of our inaugural Media Quality Report! 🎉 Register now for early access and be among the first to receive the report—link in the comments below! Here’s what you’ll find inside: - A look at the top 10 publishers in the UK - An in-depth explanation of how we measure and define quality with PIQ - A real-world case study that demonstrates how focusing on quality boosts campaign performance #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

Partner with ClearTrust to Secure Ad Traffic and Maximize ROI! 👉 Swipe through to learn more about ClearTrust partnerships and how we can help you ensure high-quality traffic. Book a meeting and secure a free audit! Learn more at ClearTrust.cc #AdTech #DigitalSecurity #ClearTrust #TrafficQuality #FraudPrevention

Unlocking Insights! Membrana Media delves into the newest IAB Tech Lab updates on Video Ad Format guidelines, offering an industry overview. These streamlined guidelines promise clearer inventory identification and enhanced monetization optimization. Dive deeper into the full article here: https://lnkd.in/d3HgUuP3 #AdTech #DigitalMarketing #IndustryInsights #iabsa

💡 The latest ADWEEK report reveals how undisclosed incentive programs compromise client interests. Blockboard is rewriting the rules with a 100% transparent approach—every dollar goes towards your success. Read more about why we need transparency in adtech. #EthicalAdvertising #AdTechRevolution https://lnkd.in/eUa8q8Yu (Great coverage from Catherine Perloff Trishla Ostwal)

DoubleVerify Sets New Standards in Performance Measurement with DV Attention for Publishers https://lnkd.in/dmc3Bfd8 #digitaladvertising #DoubleVerify #insights #martech360 #MediaMeasurement #news #performancemeasurement

Attention Metrics + Sales Lift We are thrilled to team up with Integral Ad Science to measure their latest #CPG campaign! Check out our latest #CaseStudy blog to discover the power of attention metrics. https://hubs.li/Q02By9FS0 #AdTech #MarketingEffectiveness

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness