Picnic’s Post

DoubleVerify Sets New Standards in Performance Measurement with DV Attention for Publishers https://lnkd.in/dmc3Bfd8 #digitaladvertising #DoubleVerify #insights #martech360 #MediaMeasurement #news #performancemeasurement

Turning the Dial: How RJR Can Reclaim Its Relevance in the Age of New Media RJR faces revenue decline in the age of new media. This commentary explores how embracing innovation and RJR’s 5-point plan can restore relevance and profitability in a changing media landscape. Are there any more suggestions that could be appled to boost revenue? #insidebusiness #commentary #MediaConvergence #NewMedia

What can publishers do to build trust with advertisers in an era of disinformation and misinformation? It was great to hear from Dan Larden, ISBA, at our last #AOPCRUNCH event as we explored how publishers are re-establishing their brands as trusted sources of information. You can find more of our key takeaways here: https://lnkd.in/eZkNae7N #AOPCRUNCH is back on November 14th to explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG 📹 Daniel Edwards

Why pay more? Admatic.ie can offer significant savings on your media costs. See how much you can save on www.admatic.ie

🎉 July Recap Alert! 🎉 Swipe through our top content of the month in the July installment of our recap series. From navigating the tricky waters of online ad tracking to chats about industry data and trends, we’ve covered some interesting ground. 📊 📈 Plus, there is big news about our upcoming journey with MiQ! 🚀 https://lnkd.in/gUBPHgft

Go To from cash flow struggles to rolling in revenue thanks to CausalFunnel’s return on ad spend. #CausalFunnel #CausalFunnelMagic #HowItStarted #HowItsGoing #BusinessGrowth #CashFlow

Nobody wins if we keep putting vanity metrics on a pedestal; not brands, not advertisers and certainly not the end user. Find out why prioritising quality is the only way to break this cycle in our inaugural Media Quality Report 2024, dropping in a few weeks. Register your interest via the link in the comments, and be the first to receive the report. Plus, find out more about the issue of Misaligned Metrics in our latest blog post: https://lnkd.in/edWeTsxp #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #MisalignedMetrics #QualityMedia #QualityAdvertising #SustainableAdvertising

👀🚀 Adelaide Is Now the First Attention Metrics Company to Enter the Media Rating Council Accreditation Process! 🚀👀 TL;DR: ▪ Ron Pinelli, SVP of Digital Research and Standards at the Media Rating Council, confirmed that Adelaide “is in process of review in the pre-assessment phase, and no other attention vendor is in process at this stage.”  ▪ The MRC accreditation process with Adelaide covers Digital Display and Video, Podcasts, Streaming Audio, Terrestrial Audio, Linear TV, Cinema, and Digital OOH to offer a unified view of media quality across more channels than any other solution on the market. Why it Matters: ▪ MRC accreditation establishes a rigorous benchmark for a shared understanding of quality between buyers and sellers and positions AU as the 'currency' for media quality—much like a credit rating in financial transactions. ▪ Eye-tracking is cool...we're now focused on AU becoming the industry standard for media quality. Thanks to Ron Pinelli at the Media Rating Council, Kieran Geyer at Prudential Financial, Edward McElvain at Mediahub Worldwide, and Pierre Bouvard at Westwood One for sharing insights and support as we maintain forward progression with attention measurement and thanks to Michael Burgi at Digiday for the coverage! #AttentionMetrics #AUEverywhere

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness