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The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness

Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness

Is Creative Wearout a Thing? We have the answers to the questions you’re being asked by clients and the quantitative insights to back it up that will be shared on September 11 with ABX Advertising Benchmark Index. Register for FREE here and unlock the keys to timeless radio creative: https://lnkd.in/eM5kwF85 #RadioWorks #abxadvertisingbenchmarkindex

It isn't too late to register for tomorrow's free RAB webinar called "Is Creative Wearout A Thing?". Information and registration can be found at https://lnkd.in/gcKCSc57. The webinar will be recorded for those who are not available to attend live. #radioadvertising #RAB #abxadvertisingbenchmarkindex #advertisinginsights #advertising #johnfix #radioworks

Hello AMA Fam!   Here is a quick brain teaser for the weekend.    "who is known to be the father of  modern advertising"?   What’s your answer 😊? Let us know in the comment section #AlphabetMediaAcademy #AMA #AlphabetMediaAcademy #PGCMM #PGDMM

Only 3 days left until the release of our inaugural Media Quality Report! 🎉 Register now for early access and be among the first to receive the report—link in the comments below! Here’s what you’ll find inside: - A look at the top 10 publishers in the UK - An in-depth explanation of how we measure and define quality with PIQ - A real-world case study that demonstrates how focusing on quality boosts campaign performance #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

DoubleVerify Sets New Standards in Performance Measurement with DV Attention for Publishers https://lnkd.in/dmc3Bfd8 #digitaladvertising #DoubleVerify #insights #martech360 #MediaMeasurement #news #performancemeasurement