MarTech360’s Post

🎉 July Recap Alert! 🎉 Swipe through our top content of the month in the July installment of our recap series. From navigating the tricky waters of online ad tracking to chats about industry data and trends, we’ve covered some interesting ground. 📊 📈 Plus, there is big news about our upcoming journey with MiQ! 🚀 https://lnkd.in/gUBPHgft

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐮𝐧𝐬𝐮𝐫𝐞 𝐡𝐨𝐰 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞? This publisher was, until they partnered with DataBeat! https://lnkd.in/gFqQfvjv We took over their UPR floor price management, using strategies like A/B testing and bid rejection analysis. By developing granular UPR rules we saw a 20% uplift in monthly programmatic revenue and a 25% increase in overall CPMs. Uncover the full story here: https://lnkd.in/gFqQfvjv #RevenueGrowth #Optimization

Nobody wins if we keep putting vanity metrics on a pedestal; not brands, not advertisers and certainly not the end user. Find out why prioritising quality is the only way to break this cycle in our inaugural Media Quality Report 2024, dropping in a few weeks. Register your interest via the link in the comments, and be the first to receive the report. Plus, find out more about the issue of Misaligned Metrics in our latest blog post: https://lnkd.in/edWeTsxp #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #MisalignedMetrics #QualityMedia #QualityAdvertising #SustainableAdvertising

Agency Planners/ buyers and in-house teams, do you feel overwhelmed by the amount of choice in market? Receiving too many emails and calls to be able to discern between what is good and what won’t work right now? Then drop a “Yes” in the comments and then get in touch with Seika Media and let us help make your life easier. We love speaking to platforms, publishers, data providers and pretty much anyone to understand what is in market and quickly connect you to supply and data that is right for your clients. All of our wonderful deals map automatically to your DSP seat if self serve or we can do the buying as an extension of your team via our DSP seat. Either way you are always in control. If you’d like an easier life without losing the control then drop us a line for a 25 minute meeting so we can understand your real need and watch us make your world a brighter place 😊 Until we meet, Love ❤️, Peace ✌️ and Chicken Grease 🐔🍗 #media #programmatic #programmaticadvertising #ctv #awe24

Publishers sometimes feel as if they're driving and get pulled over for speeding. Publisher: "Officer, there are no speed limit signs on this road. If only I knew the speed limit, I wouldn't break it." Officer: "If we posted the speed limit, then you'd be able to break it!" Keith Candiotti contributed to the Panel: The Battle Against Bad Actors (and how not to be one). Publishers are always trying to achieve what their buy side partners want. Too often measurement lacks transparency, standards, or any path that ends at the shared goal of both #advertisers and #publishers. Optimera's Prebid.org real time data module gives publishers the tools to achieve advertiser requests no matter the measurer.

🚀 Publishers, are you ready to elevate your digital advertising game? Discover how Zulu5's ad intelligence tool, zBoost, can revolutionize your sales approach with data-driven insights.   🔎 Using real-time data, zBoost enables you to find new leads, examine ad tech ecosystems of campaigns and monitor your competition.   Curious how our products work for you? Explore how Georg Burtscher from the Austrian publishing house Russmedia uses Zulu5 to drive revenue growth.   Get in touch to for a free demo: https://lnkd.in/e6VjuDgh #DataInsights #DigitalAdvertising #AdIntelligence

What can publishers do to build trust with advertisers in an era of disinformation and misinformation? It was great to hear from Dan Larden, ISBA, at our last #AOPCRUNCH event as we explored how publishers are re-establishing their brands as trusted sources of information. You can find more of our key takeaways here: https://lnkd.in/eZkNae7N #AOPCRUNCH is back on November 14th to explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG 📹 Daniel Edwards

The only way to conclude the performance of an ad is to force spend on it. It is the only way to analyse quantitative and qualitative data. No matter what anyone else tells you, that is the truth. If an ad does not spend in Cost Caps or a CBO set up, you cannot come to a conclusion based on performance. It is only an assumption.

Just attended an eye-opening webinar by Adjust on Attribution, MMPs, and the inner workings of the infamous mobile measurement partner. Salim Al Sabaa really broke it down! Huge shoutout to Media Education for bringing this incredible session together. Thanks for the knowledge boost! 🙌 #MobileMarketing #Attribution

Time equals money. 💰 Let's make sure your website does, too. 😉 Join us in our latest article where we, alongside our AdTech expert, explore the common ad revenue challenges publishers encounter and unveil the techniques that streamline yield optimization effortlessly. https://lnkd.in/dK7PZFyk #adtech #yieldoptimization #customadtechsoftwaredevelopment