Picnic

🚀 Introducing Picnic’s Inaugural Media Quality Report! 🚀 We're thrilled to unveil our first-ever Media Quality Report, packed with exclusive insights and data on the media landscape that will redefine your approach to quality. Inside, you’ll discover: ✨ Exclusive insights into today's evolving media quality landscape ✨ The UK’s top 10 publishers who are setting the gold standard for excellence ✨ A real-world case study that proves focusing on quality leads to tangible business results Ready to elevate your media strategies? Download the report today: https://lnkd.in/g-Dr-JZr #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

What’s next in programmatic advertising? We’ve summarised 3 key insights from IAB Europe’s latest Attitudes to Programmatic Advertising Report:  💰 #1: Programmatic buying now dominates display budgets, surging from 41% to 68% in just a year.  ⚠️ #2: Media quality has emerged as the #1 barrier to programmatic investment, with concerns shared across advertisers, agencies, and publishers.  💪 #3: Advertisers are doubling down on quality metrics to measure success. As the conversation around quality continues to grow, it’s clear that 2025 is set to be the year of quality – remember, you heard it here first. #QualityAdvertising  #IABEurope  #PIQ  #InventoryIntelligence  

Check out this video where our founder and CEO discusses some interesting findings from IAB Europe's latest report – namely how media quality is the #1 barrier to programmatic investment. PS: if you're considering programmatic as part of your strategy but worried about quality, then you'll want to download our Media Quality Report via the link in comments. #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

It probably took you a while to spot Mona in the image on the left...even though she's (technically) 100% viewable. But hanging on her own in the Louvre? Hard to miss. The same holds true in digital advertising – your creatives need high-quality, clutter-free environments to ensure they're not just 'viewable', but are actually seen in order to drive meaningful outcomes. Discover how quality media environments can transform your campaigns by downloading The Media Quality Report 2024 via the link in comments! #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

What happens when you focus on quality? You achieve results that actually matter to your business. To showcase the power of prioritising quality, we teamed up with Goodstuff and Clearpay (Afterpay) to run a test with measurement partner Cint. 👇 Click through to check out the results of the study #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

Discover how Goodstuff's approach to media quality helped Clearpay (Afterpay)'s recent campaign outperform industry benchmarks in brand consideration. In our latest Q&A, Digital Director Victoria Farley shares insights on the challenges of measurement, the limitations of vanity metrics, and why she thinks PIQ is crucial if you're looking optimise brand metric growth. 👉 Read it here: https://lnkd.in/g2cDYUVf #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

🚀 New research alert! 🚀 We teamed up with Goodstuff and Cint to learn how media quality directly impacts brand consideration and maximises ad spend on Clearpay (Afterpay)'s back-to-school campaign. Read this press release to learn how high-quality media environments can drive meaningful brand outcomes, going beyond vanity metrics like CTR and viewability to boost purchase intent and consumer perception: https://lnkd.in/g84uSRGm

📢 We’re thrilled to unveil the PIQ 10—our curated list of the top publishers in the UK leading the way in media quality for 2024 📢 Congratulations to Yahoo, nature.com, Engadget, WIRED, TechCrunch, Healthline Media, Lonely Planet, MSN, New Scientist and Drugs.com for making the list of publishers setting the gold standard for high-quality media environments. Want to know how we selected these top performers? Download our Media Quality Report (link in comments) to dive into the data and learn exactly how PIQ shaped this list. #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

📢 Announcing the Top 10 Publishers in the UK for 2024! 📢 We’re excited to share the PIQ 10—a list of publishers in the UK setting the gold standard for media quality. These publishers, including trusted names like Yahoo, nature.com, and Engadget provide premium environments that drive better engagement, safeguard brand reputation and measurable business outcomes for advertisers. Read the press release for the full list: https://lnkd.in/g_qVnZ5i #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

📸 We launched our inaugural Media Quality Report last week at The Greenhouses and it was a fantastic evening filled with insightful conversations, meaningful connections and amazing food. We gathered with industry leaders to dive into the report’s findings, discuss challenges, and share how prioritising quality enables true business outcomes. A huge thank you to everyone who joined us—we’re grateful for your presence and engaging contributions that made this event so impactful. #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising