Carol Malinky, CMP’s Post

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Director of Event Programming, Experienced Meeting Planner, Communications Manager and Editor/Writer

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

Explore the latest findings from the ARF Attention Measurement Validation Initiative

Explore the latest findings from the ARF Attention Measurement Validation Initiative

thearf.org

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