IAB South Africa

 We’re thrilled to welcome these industry leaders to the IAB SA 2025 Bookmarks Committee: • Jerusha Raath, Publisher, News24 • Tanya de Jongh, Integrated Creative Director, RAPT Creative Agency • Chris Borain, Executive Director, IAB South Africa • Adrian N., Managing Director, Mindshare South Africa They join our incredible longtime members: • Robyn Campbell, Managing Director, Machine_ • Pippa Misplon, Managing Director, Retroviral Together, we’re gearing up for a transformative year of driving innovation and celebrating the best in digital media and marketing. Stay tuned for updates on the #Bookmarks2025 journey! #BMA25 #BenchmarkingExcellence #DigitalExcellence

We’re thrilled to announce Mphothe Elizabeth Mokwena as the new Jury President for the 17th annual Bookmark Awards! As Home Care Executive Marketing Director for Unilever Africa and with over 14 years of experience as a pan-African brand builder, Elizabeth brings unmatched expertise, passion and creativity to the table. Her vision? "To raise the bar for South Africa’s digital work and celebrate innovation that truly impacts lives." The 2025 Bookmark Awards is set to take place in August 2025. We can't wait to see all the entries and innovations. Entries and Jury Nominations are set to open early next year 😉 Stay tuned for updates and get ready to showcase your work at #Bookmarks2025. #BMA25 #BenchmarkingExcellence #DigitalExcellence

Truly honored to have attended the Pendoring Awards 2024 as an IAB Front Row Delegate! It’s always inspiring to witness creative excellence, especially when it’s rooted in multilingualism and celebrates the richness of indigenous languages and their storytelling power. The event was filled with belly laughs, celebrations, and thought-provoking moments. Congratulations to all the winners on your remarkable work, your creativity is a beacon of hope for cultural preservation and evolution!🫶🏾✨ Deborah Whitlock Su Little (MBA) IAB South Africa #SpeakSouthAfrican #PendoringImbizo #Pendoring2024 #SayItInYourLanguage #CreativeExcellence

Game-Changer for SA Content Creators! The IAB SA and ARB have launched the first-ever Content Creator Charter, promoting ethical practices and collaboration between creators and brands. Let’s commit to transparency and authenticity! 🤝 Download your copy of the charter ➡ https://lnkd.in/dMiVFCzi #contentcreator #iabsa #creatorcharter #ethicalmarketing Pierre Cassuto

Be part of shaping the future🔮 IAB SA Executive Director, Chris Borain joins us for our latest Actionable Insights Webinar: IAB SA Report Back. Chris speaks on the key IAB initiatives in 2024, and the goals and initiatives for 2025 - and opportunities for members to get involved. Register now to stay informed on all things IAB and digital media and marketing➡ https://lnkd.in/dDYHb9Fk + Earn 5 CPD points with MASA. Proudly supported by Bizcommunity, Ornico, Roamwork, MASA and Everlytic. #iabsa #marketinginsights #webinar #digitalmarketing #mediainnovation #industryinsights Su Little (MBA) Charis Apelgren-Coleman Oresti Patricios Robyn Campbell René Fowler

Curious About the Future of Education... at IAB SA? Then join Su Little (MBA) Little, Head of the IAB SA Education Council, as she talks us through key projects the Council has for 2025. Su looks at how the industry can strengthen skills development and identify critical skills gaps to guide upcoming programmes.🧰 Learn more about the #iabsa Education Council and what projects they'll be working on by registering today for our final Actionable Insights Episode of the year✨ on Thursday, 28 November at 11 am ➡ https://lnkd.in/dDYHb9Fk + Earn 5 CPD points with The Marketing Association of South Africa (MASA). Proudly supported by Bizcommunity.com, Ornico, Roamwork, MASA and Everlytic. #iabsa #marketinginsights #webinar #digitalmarketing #mediainnovation #industryinsights Charis Apelgren-Coleman Chris Borain René Fowler Oresti Patricios

Hear directly from the Industry Leaders📢 Member of the IAB SA Future Measurement Committee, Rene Fowler gives us her key updates on the Measurement Dashboard and the Future of Measurement, including the evolution of the Dashboard and its insights for industry. 🔮 Stay ahead in the industry and learn what IAB SA and the digital media and marketing industry has instore for 2025on Thursday, 28 November at 11 am✨Register now➡ https://bit.ly/40YDhuv + Earn 5 CPD points with MASA. Proudly supported by Bizcommunity, Ornico, Roamwork, MASA and Everlytic. Su Little (MBA) Charis Apelgren-Coleman Chris Borain René Fowler Oresti Patricios Danilo Acquisto Robyn Campbell #iabsa #marketinginsights #webinar #digitalmarketing #mediainnovation #industryinsights

Don't miss The Report Back Webinar💥 On Thursday, 28 November join Agency Council Representative Oresti Patricios as he discusses the Council’s continuous efforts to enhance inclusion, education and participation within South Africa's industry. He also looks at AdSpend trends and how they reflect the state of the local market in comparison to the global benchmarks🌐. Unlock Valuable Insights with IAB SA, Register now➡ https://lnkd.in/dDYHb9Fk  + Earn 5 CPD points with The Marketing Association of South Africa (MASA). Proudly supported by Bizcommunity.com, Ornico, Roamwork, MASA and Everlytic. #iabsa #marketinginsights #webinar #digitalmarketing #mediainnovation #industryinsights

🌟 Exciting News! 🌟 We’re thrilled to welcome the newest members to the IAB SA Youth Action Council for 2025! 🎉 These passionate and innovative individuals are ready to shape the future of digital media and marketing for the youth in South Africa. From amplifying youth voices to driving forward-thinking strategies, their impact will help transform how brands connect with the next generation.✨ Together, we’ll champion creativity, inclusivity and innovation in this ever-evolving digital landscape: https://lnkd.in/dkUH7Nx6 Here’s to a year of collaboration, growth and making a meaningful difference! Welcome aboard, changemakers! 🙌 #iabsa #YouthActionCouncil #DigitalMarketing #Innovation #FutureLeaders

I had the honor of attending the Assagai Awards, and what an evening it was! As a special IAB South Africa Front Row guest, I got to witness some of the best work in integrated direct marketing being celebrated. For me sharing a table with the newly appointed Kate Kitz and Merissa Himraj of GroupM Sub-Saharan Africa. It’s always inspiring to be around leaders shaping the future of our industry—it felt like a glimpse into what’s possible when leadership and vision come together. A moment that stood out was seeing Triple Eight take home the Nkosi Award. As an all-women agency, their win represents so much progress for our industry and the direction we’re moving in—something worth celebrating! And let’s not forget Nina Hastie as the MC! She had the entire room laughing non-stop, proving that comedians really are the best at making even the most uncomfortable truths land perfectly. The Assigai Awards reminded me why we do what we do: to create work that delivers real impact. Here’s to everyone who walked away with an award - and to those who continue striving to make waves in our industry. I’m already looking forward to the next awards I’ll be attending soon—an evening dedicated to honouring South Africa’s finest indigenous language creative work. #AssegaiAwards2024 #InteractiveMarketing #CelebratingExcellence #MarketingInnovation #MarketingExcellence #DMASA