DMWF

Ready to start 2025 off right? The Digital Marketing World Forum will return to Marina Bay Sands, Singapore on 26-27 February 2025! Join us for the ultimate deep dive into the latest in digital marketing and tech innovation. Set yourself up to surpass your yearly goals by connecting with leaders, learning from expert-led sessions, and exploring cutting-edge strategies tailored to the evolving digital landscape. And with 10 new topics, you’ll have the tools and knowledge you need to propel your 2025 marketing strategy forward. Check out the first wave on DMWF Asia’s 2025 speakers… So what are you waiting for? Book your passes early with the Platinum Advanced rate and save 40% off until 28 November - https://lnkd.in/gTV2M_kZ #DMWF

Are you ready to discover how you can leverage AI, data and customer insights to inform and guide your marketing efforts? Sahaj Khunteta, Head of Marketing Insights & Analytics at Intel Corporation will be taking to the DMWF stage on 26-27 February at Marina Bay Sands, Singapore to share invaluable expert insights. Don’t miss the chance to gain the skills and insights needed to surpass your 2025 marketing goals. Head to our website now and save 40% off, offer ends Thursday at midnight! https://lnkd.in/gTV2M_kZ #DMWF

DMWF Asia will be returning to Marina Bay Sands, Singapore on 26-27 February 2025, and the good news is that we’ve extended our sale until midnight on Thursday! You have one final chance to save 40% off DMWF Asia passes with our Platinum Advanced Sale - https://lnkd.in/gTV2M_kZ Don’t miss out on joining 400+ senior marketing professionals, 40+ leading solution providers, and 40+ inspiring speakers. Brands on our agenda include PepsiCo, Google, TikTok, Unilever, Twitch, AEON, The Coca-Cola Company, Kimberly-Clark, HP, Kellanova, and so many more! Want to attend with your team? DMWF offers group booking discounts, get in touch with the team today to enquire. #DMWF

Nieuwe inzichten en een bevestiging in iets dat wij als Vormats al jaren onderschrijven 👀 Gisteren en vandaag waren Jan-Jaap van den Hoek en Jimte Kluijver aanwezig op het #DMWF in de RAI Amsterdam. Van innovatieve marketingstrategieën, het optimaliseren van je processen tot aan de blijvende opmars van nieuwe technologieën zoals AI & video. Nieuwsgierig naar hun ervaringen? Bekijk de korte recap video hier! #DMWF #DigitalMarketing #Innovation #EmployeeGeneratedVideo

Sono appena tornata dal DMWF ( Digital Marketing World Forum) nella bellissima Amsterdam! 🌟 Sono state giornate dense di informazioni, spunti, suggerimenti e scambi di opinione con i top professionisti sulle ultime tendenze che plasmano il nostro settore. Diciamo che nel nostro mondo “change is the only constant” e quindi vi lascio un super riassunto dei miei principali takeaways: ➡️ Social Listening: c’è molto di più di una semplice analisi di keywords e semplici citazioni: inizia ad essere fondamentale comprendere le emozioni che suscitano queste keywords per costruirci attorni campagna mirate. ➡️ Social Organic: Non dimentichiamoci delle piattaforme “nuove” ed emergenti dove si trova veramente la GEN Z. Roblox e Pinterest ➡️ Data Quality: siamo veramente sicuri che quelli che stiamo guardando sono i dati utili e corretti per il nostro brand? ➡️ Content: le persone vogliono VEDERE un contenuto e non più LEGGERLO. Il focus sarà sul governare la “video seo” ➡️ Search: Traditional (google) search vs Visual (social) search ➡️ Evoluzione degli influencer, tra Influencer Marketing a Creator Marketing: il gioco degli influencer sta cambiando. Devono essere percepiti come una fonte di revenue e non solamente come un costo. ➡️ Customer Journey: esite ancora? Sembra di no, almeno per come l’abbiamo sempre considerati, i funnel sono sempre più fluidi ➡️ Community Management: la tua Community è la tua risorsa più forte. Ti supporterà durante le crisi e ti offrirà feedback sulle tue campagne. Sempre più rilevante diventa quindi la relazione con essa, come la si alimenta e cura. Alcuni marchi utilizzano le conoscenze della community per modellare lo sviluppo del prodotto. ➡️ AI: L'intelligenza artificiale è un ottimo assistente per semplificare attività come la pianificazione dei contenuti, la ricerca degli influencer, la stesura di idee, ecc., Ma la creatività e l'autenticità umana sono insostituibili. Con l’avvento dell’intelligenza artificiale, le persone hanno fame di più umanità e autenticità. Non vanno perse le connessioni autentiche con la tua audience. ➡️ KPI che contano: dimentichiamoci delle vecchie “vanity matrics”! Concentrati sui KPI in linea con i tuoi obiettivi aziendali. Inoltre, considera che il comportamento degli utenti è in continua evoluzione. Ad esempio, le persone esplorano diverse fonti di informazioni  (GPT, social media…), quindi è importante considerare qualcosa di più del semplice traffico web. Pensa a metriche che riflettano veramente il coinvolgimento e gli interessi del tuo pubblico. ➡️ Employee Advocacy: i dipendenti possono essere i migliori ambasciatori del tuo brand. I contenuti generati dai dipendenti aumentano significativamente il coinvolgimento e in alcuni casi possono ridurre le spese di marketing. #DMWF #Amsterdam #DigitalCommunication #SocialMedia #InfluencerMarketing #CreatorEconomy

What a great experience to support DMWF last week in RAI Amsterdam with Andrew Canter while Andrew hosted two different theatres with some amazing panellists the first day we tried something different. A Bcma workshop hub where I shared some insights on Ai tools for marketers in the morning and employee influencers in the afternoon. These were 15 mins long BUT the second part was focused on roundtable debate about how they use Ai and employee advocacy. We had way more visitors than we expected. So often when you go to an exhibition or a conference you rarely meet other delegates. It’s basically upto you ok The insights from these two sessions were massively enriched by this format. I have always been a great fan of peer to peer discussion. Hopefully other event organisers might like to consider this format Luis Orive Georgiana Doloc Monique de Graaf Robert Brodin Russell Ball Florin Pantazi Sudeep Patnaik Daniel Hoffmann Lisanne Floor-van den Brandhof Yosri El Hawary Breno T. Bergamin Francesca Ballini Caroline De bruyn Polina A. Linda Waard Karolina Janus Valentina Kalk Alessia Caldara Alicia Loyola Saiz Christiana Wijaya Abhidha Mohania Anouk Huizinga Alice Schmidt Helen Sillaots Mariska Kleiss Hayley Bonnick Patricia Yoshida Madhu Vink Rachael Reid Andra Burlacu

Today I went to DMWF to learn more about the trends in Digital Marketing and also to hear about some great projects big companies have worked on. With both a B2B as well as a B2C hat on, there is lots of information up for grabs. My key takeaways are that our team is on the right track, with validating challenges and priorities, supporting our clients to understand the challenges that they have without realizing sometimes and secondly, marketing isn’t just for the first part of the customer journey, but should be present throughout the process. Interesting enough I was just discussing this with my team for a bit yesterday. Ways to continue our support, also after contracts are signed. While in person connections are are still rated highest, consistency and transparency in both online and offline touch points, remains very important. Overall we can conclude that video marketing is still the next thing and with thanks to AI, now also possible for smaller teams and budgets. Next to that there were some great tips on influencer relationship management, how to balance a well known influencer with smaller to also get a more presence in their micro-communities. And B2C is learning more and more that teams can’t live without a community manager. Great example from Magnum (yes the icecream) on how they now always want to involve their community manager throughout the creative process with all the knowledge about the community they serve (icecream, definitely part of that community!). Always a pleasure to reconnect with work friends, and meet interesting new connections. #digitalmarketing #discoverzendy #zaia

🌟 "AI will not replace you; marketers who use AI will." This quote resonates with me as I dive into day two of the DMWF Europe 2024. Incorporating AI is essential for staying competitive in our field. Today, I've gained valuable insights and strategies that I can't wait to implement. 🤓 What are your key takeaways from the event? Let's share! #DMWF #DigitalMarketing #AI #Networking #ContinuousLearning

Last night a good friend told me: ‘Based on your birth date, you have 2 archetypes: Ruler & Rebel’😅 Today, while sharing some insights, tips & tricks about complex world of digital transformation at Danone, I realized it’s spot on - change agents should be leaders AND disruptors at the same time 🪄 As good as one is at challenging the status quo & breaking (old) rules, s/he should be even better at setting them up from scratch, day in - day out 🦸♀️ Big Thanks to all who joined my keynote - hopefully you left with some inspiration & frameworks to put in practice💡AND a big shout to #DMWF orga team - you rock 🤘🏼