Attention Metrics + Sales Lift We are thrilled to team up with Integral Ad Science to measure their latest #CPG campaign! Check out our latest #CaseStudy blog to discover the power of attention metrics. https://hubs.li/Q02By9FS0 #AdTech #MarketingEffectiveness
NCSolutions’ Post
More Relevant Posts
-
Time equals money. 💰 Let's make sure your website does, too. 😉 Join us in our latest article where we, alongside our AdTech expert, explore the common ad revenue challenges publishers encounter and unveil the techniques that streamline yield optimization effortlessly. https://lnkd.in/dK7PZFyk #adtech #yieldoptimization #customadtechsoftwaredevelopment
To view or add a comment, sign in
-
Are you up-to-date with the latest IAB Tech Lab guidelines? 🚀 Mastering these rules is crucial for every publisher aiming to optimize ad performance and ensure compliance. Dive into our comprehensive guide to navigate the guidelines effectively. Click the link below to unlock key insights and elevate your ad strategy! 🌟👇 https://lnkd.in/gD_mMc_E #IABTechLab #AdTech #PublisherGuidelines #DigitalAdvertising #AdStrategy #PublisherTips #magicbid
To view or add a comment, sign in
-
Unlocking Insights! Membrana Media delves into the newest IAB Tech Lab updates on Video Ad Format guidelines, offering an industry overview. These streamlined guidelines promise clearer inventory identification and enhanced monetization optimization. Dive deeper into the full article here: https://lnkd.in/d3HgUuP3 #AdTech #DigitalMarketing #IndustryInsights #iabsa
To view or add a comment, sign in
-
Missed our conversation on #addressability at IAB Europe’s Virtual Programmatic Day? Andrew Heald, manager of publisher development at Index, joined Samir Chabab of Ogury, Pete Danks of Magnite, Nadeem Qureshi of BCN, and Sara Sihelnik of Quantcast to discuss how marketers, publishers, and tech partners are navigating the shift to a cookie-free world. From preparing data infrastructure to adopting new identity solutions, we covered key strategies for adapting to an evolving privacy-first landscape. 🎬 Watch the full discussion here: https://lnkd.in/ehs8etbq #CookielessFuture
Virtual Programmatic Day H2 2024: Panel 4
https://www.youtube.com/
To view or add a comment, sign in
-
Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness
To view or add a comment, sign in
-
Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness
Explore the latest findings from the ARF Attention Measurement Validation Initiative
thearf.org
To view or add a comment, sign in
-
Will you be at #DMEXCO2024? Make sure to see Integral Ad Science CMO Khurrum Malik at the AdTech Summit Stage where he'll discuss the rise of #Misinformation during election season—and what marketers can do to safeguard their campaigns. Tap below to learn more.
IAS CMO Khurrum Malik on Misinformation & Election Season | DMEXCO 2024
linkedin.com
To view or add a comment, sign in
-
"Dive into the Perils: Unveiling the Hidden Risks of the Ad-Tech Industry. Explore the potential pitfalls and learn how to navigate this complex landscape. Stay informed, stay ahead. #AdTech #IndustryRisks #Insights"
Ad-Tech industry — Top 3 Risks
link.medium.com
To view or add a comment, sign in
-
In the dynamic world of digital advertising, staying ahead means mastering the AdTech (advertising technology) landscape in all its forms. Understanding these basic AdTech terms will level up your skills and help you navigate the digital advertising arena like a pro. 🎉🔄 👉 Stay tuned to our blog to learn all the AdTech terminology: https://lnkd.in/dX-ERXNH #BidBalance #ProgrammaticPartner #AdTech #BasicTerms #ProgrammaticPower
To view or add a comment, sign in
-
Learn from the best in search advertising and ad ops with us on June 11th at #SMX Advanced 2024. Our own VP of Growth Michael Tietje will be hosting a free demo on how to use our Blueprints tool to scale thousands of campaigns in a matter of seconds. Details on what to expect from that demo below 👇 Secure your spot through the link in comments! #SMX #SMXAdvanced
To view or add a comment, sign in
7,271 followers