Looking for real results?💰 OBOZ.ua Internet Holding already experienced revenue uplift by 35% with our AdWall solution! 🚀35% Increase in overall revenue & 40% conversion rate boost: AdWall delivered big results! 📲Traffic stability: Unique visitors stayed consistent with partial ad blocking. 📊High engagement with #ad format: Users interacted with the ad, leading to a more effective ad campaign. 💸Improved CPM rates: AdWall boosted #CPM rates, maximizing revenue per thousand page views. Ready to see similar success? Check out the full Oboz x #MembranaMedia case study to see all the details https://lnkd.in/d89JEHHX Want to test AdWall on your website? Shoot us a DM today!📩
Membrana Media
Atividades dos serviços de tecnologia da informação
Penha de França, Lisbon 1.135 seguidores
A video ecosystem for digital publishers, introducing an additional content distribution channel to deliver information
Sobre nós
At Membrana Media, our focus is to address the video needs of text-based publishers. We aim to assist them in accelerating their transition to a more multimedia-centric strategy. We introduce an additional content distribution channel, empowering independent digital publishers with high-quality video content. Being an expert choice for publishers, our cutting-edge video ad technology is instrumental in diversifying their revenue streams through premium video advertising. We boast a team of tech experts with years of experience in advertising technologies. In addition, we have our in-house video production team that creates up-to-date video content daily. Our robust technology enables us to customize videos for publishers, offering tailored solutions that resonate with their audiences. As a Google Certified Publishing Partner, Membrana Media is committed to providing the highest level of expertise to our partners. Connect with our team today to explore how Membrana Media can assist you in maximizing your ad revenue.
- Site
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https://www.membrana.media/
Link externo para Membrana Media
- Setor
- Atividades dos serviços de tecnologia da informação
- Tamanho da empresa
- 11-50 funcionários
- Sede
- Penha de França, Lisbon
- Tipo
- Proprietário
- Especializações
- advertising opperations, ad network optimization, programmatic advertisement, video monetization, video advertising e advertising technology
Localidades
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Principal
Como chegar
Rua Engenheiro Santos Simões 3
7 C
Penha de França, Lisbon 1900, PT
Funcionários da Membrana Media
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Raul Castillo
Country Manager Membrana Media
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Andrea Ceccoli
Country Manager - Sales Director -Publishers Development Director - Programmatic and Digital Expert
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Alberto F. Resendiz
Sales & Business Development Director|Omnichannel strategy| eCommerce Global | Digital Marketing, Publishing & AdTech | SaaS PaaS
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Dmitry S.
Headline
Atualizações
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Go beyond subscriptions: How AdWall can supercharge your revenue💸 🔍What publishers learned from the #WashingtonPost case - don't rely solely on #subscriptions! Secure your yield with a highly rewarding Ad format - over a 10$ #CPM. What is AdWall flexible format? 100% Tailored Ad delivery that ensures the right balance between #Publisher’s UX and Ad impact. 🤝Seamless integration with your existing #Paywall 💫Turns non-subscribers into loyal readers by offering free access to premium content through ads view, ensuring the publisher’s steady revenue ♾️Flexible customization: versatile placement, tone and message optimization 🎯Optimized ad frequency for a seamless user journey, carefully aligned with audience preferences. Discover the full potential of your content, test us today!
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We're thrilled to announce that our strategic partnership with global media leader, CNN, is reaching new heights! 🚀 Our recent visit to CNN Brasil with CEO Mihail Kudriavsky and Managing Director LATAM Lívia Ematné de Matos was a game-changer. We delved deep into: Amplifying impact🏆 Reviewing the incredible success of our video strategy, distribution, and content monetization efforts. Shaping the future💫 Together, we've developed a robust strategic growth plan empowering CNN Brasil to reach new audiences, deliver impactful storytelling, and maximize #admonetization potential. We're honored to collaborate with leading global news organizations in Brasil, Turkey (CNN Türk). Together, we're redefining the future of digital media🤝
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Remote or #BacktoOffice? The great workplace debate continues🤜🤛 ▫️What's the best way to work? Remote-first companies often prioritize results over rigid schedules, leading to happier, more productive teams, and reduced burnout. ▫️Traditional offices, on the other hand, can foster stronger team bonds and facilitate spontaneous collaboration. But they also often involve rigid schedules, long commutes, and office politics. How do we balance it all at #MembranaMedia? Dive deep into our CEO's insights on remote work and the future of the workplace.
Back to the Office? Let's Talk About It! With big tech companies like #Amazon, #Google, and #Meta pushing for a return to the office, I'm curious to hear your thoughts. Is this a step in the right direction, or is it just nostalgia for the water cooler?🧐 After 10 years of office life, I've found that technology has made us more flexible and mobile, rendering the traditional office obsolete. However, not everyone shares this point of view. For me personally, the ability to work with a remote team is a real advantage. It's just important to approach the process correctly. Here are a few things I've learned about a remote team management: 1️⃣ It's crucial that the team understands the company's strategy and goals. That's why we hold regular all-hands meetings, at least quarterly or whenever a significant change needs to be communicated to everyone🔄 In fact, during one of our quarterly strategy sessions, I began questioning how much I actually want to see my team in person more often. 2️⃣ We strive for asynchronous work. For each major project, we create a dedicated project page outlining the expected outcome, plan, and the responsible team. 3️⃣ Every team should have monthly/weekly and daily plans. 4️⃣ Develop your own rituals to stay aligned. We hold weekly and daily sync-up meetings. 5️⃣ Identify the primary tools to utilize for work. Avoid distraction from versatile messaging apps, trackers, CRM systems. Here’s a breakdown of our tools: ✔️Slack for real-time communication ✔️Jira as our task-tracking tool ✔️Confluence is where we manage our projects, and plans, and share knowledge. We are a #remotefirst company, but we recognize that working from home can be challenging for everyone. That's why we offer a one-time stipend to all new employees to purchase home office furniture and a discount of 50% on personal working equipment. And yet, as I sit here at the airport preparing for my next step, I’ve decided to test out opening a full-fledged office in Lisbon this September. I want to see how this will impact the quality of our work🤔 What are your thoughts on office spaces? Do you miss the traditional open office layout and meeting rooms?
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❓If you want a thing done well, do it yourself? DIY approach or Outsource - what's the best practice for #Publishers? Join us as Mihail Kudriavsky, Membrana Media CEO, shares insights on constantly evolving media industry and successful outsourcing strategies💡
⛔️Trying to do everything yourself is a losing battle. It's a hard truth to swallow, but the more we strive for total control, the more we get bogged down in the daily grind. As our publishing partners can confirm, the #media industry is constantly evolving. One day you're a hit with your audience, the next you're falling behind if you haven't kept up with the latest changes📉 However, #publishers often lack the resources to adapt quickly, especially when it comes to monetization and increasing revenue. ⚖️This is where the real challenge lies: to build your own #AdTech team (which can be a real money pit) or partner with experts who can provide a customized solution? At Membrana Media, we provide a comprehensive ad management solution, taking the hassle out of running your ad stack. ◽️Our local copywriters, empowered by big data analytics, select top trending news across the country. ◽️Video production team leverages these curated selections to create engaging videos, boosting user engagement and increasing dwell time. ◽️#Programmatic demand and exclusive partners for direct sales. ◽️Premium DSP with 30+ partners from quality verified categories to ensure ad relevance and less intrusive experience for users. With our outsourced team, #MembranaMedia has already supported publishers in 19 countries. 🤝A strong endorsement of our work is when partners trust us to manage their #videoproduction across multiple markets, such as CNN Brasil and CNN Türk . If you're still weighing the pros and cons of AdTech outsourcing, ask yourself: How much will it cost you to fall behind industry changes?
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4 Tips to Enhance UX with Ads 🔥The biggest challenge for all #digitalpublishers is the balance between a positive user experience and monetization through ads. Is it possible? The answer is yes, is it! Here are 4 tips to help you strike the perfect balance: 1️⃣ Optimize #Ad Density Avoid overwhelming your users with too many ads. 📊The optimal ad to content ratio depends on the length of content, but normally shouldn’t exceed 30% to 70%. Experiment with different ad formats and placements to find the ideal balance. 2️⃣ Prevent Layout Shift Minimize disruptions for users by preventing visible elements from shifting unexpectedly on your page. This is crucial for a positive #UX and Google's #CoreWebVitals . 3️⃣ Choose Non-Intrusive Ad Formats Intrusive ads distract your users' natural flow, resulting in higher bounce rate and revenue reduction📉 Opt for engaging formats like rich media and video ads to enhance UX and increase content monetization opportunities. 4️⃣ Reduce Accidental Clicks Minimize accidental clicks by using ads requiring a clear user intent. This not only improves user journey but also helps avoid #Google's two-click penalty. Contact #MembranaMedia today! Discover how our partners already benefit from tailored video ad strategy and premium ad formats💸
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Sound On or Off? The future of sound on advertising in #DigitalPublishing World🚀 The way readers consume content is changing faster than ever. Are you keeping up? 🔊Sound-on advertising is gaining momentum among advertisers, but how do your users feel about it? Striking the right balance between #UX and monetization potential has always been crucial for publishers' success. Discover more about it in the latest insights of #MembranaMedia's CEO, Mihail Kudriavsky: 💡The impact of the #Google and #IAB TechLab format split 💡Should publishers consider CTV inventory in monetization strategy 💡How to avoid irritating users with ads in mobile-first markets
🔊The future of sound on advertisement: what #publishers need to know? Users are divided into two camps: some find sound on ads irritating and want to stop it immediately, while others casually hum ad jingles, unconcerned by their interruption of an article or video. Despite this, the demand for audio advertising—whether it's audio clips or sound on videos—is growing rapidly. 💰For advertisers, it’s a goldmine: sound strengthens the emotional connection with users and helps the brand be memorable. These formats are especially effective in the right context: podcasts, streaming services, and music platforms. But even news outlets should consider audio ads as an opportunity to create new touchpoints with their audience. ℹ️Back in April, #Google and #IAB TechLab announced a format split, dividing ads into In-Stream (sound on) and Accompanying content (sound off). It’s pretty obvious which inventory will be more expensive, right? An interesting situation is unfolding with CTV. Inventory here sells like hotcakes, and yet no one's obsessing over conversions. What's the catch? CTV isn't about performance metrics, but about reach and awareness, and it's important for publishers to consider this. 📲In mobile-first markets, users are more open to ads with sound. Here, smartphones are the main content consumption device. The key is balance: ads should be short, relevant, and not irritating. To achieve this, the publisher needs to build the right user flow. ✅If a video is user-initiated, an integrated ad with sound on will generally be perceived positively. ⛔️But if an ad suddenly starts playing a loud sound, it may cause stress to users. Most likely, they’ll abandon the content entirely. It’s important to remember that audio ad isn't just a trend—it’s a fully-fledged tool for improving user engagement. Perhaps, instead of chasing clicks, it’s time to consider non-intrusive ad formats that don't disrupt UX. How do you feel about videos with sound on your site? What do your users and metrics tell you? #videoad #videoadvertisement #digitalmedia #digitalpublishers #media #advertisement
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🚀Key 4 elements to supercharge #Publisher’s video monetization strategy: 1️⃣Set the right user expectations: video announcement in article’s preview - boost clicks on articles x3-5. 2️⃣Optimize video player placement: strategic video placement in the most noticeable space after the Headline can significantly increase users' Dwell time x2 and revenue. 3️⃣Ensure relevance: thematic videos with top news foster new content consumption habits. 4️⃣Leverage interactivity and sound: viewers who show active intent to watch your videos are more likely to pay attention to your natively integrated ads, whether they're pre-roll or mid-roll. It enhances your ad value for advertisers. 📲Contact us today to discover holistic video monetization solutions and boost your yield potential significantly! #digitalmedia #videoads #media #digitalmonetization
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#Maxímídia2024 Brazil: Where Innovation Meets Connection! 🚀 Join us in São Paulo and meet Lívia Ematné de Matos, Membrana Media Managing Director for Latin America 🇧🇷 Discover how to: ✅Gain a competitive edge over social media and streaming platforms with captivating video content. ✅Boost your revenue significantly with Membrana's new holistic ad inventory solutions. ✅Benefit from #Membrana's premium DSP with 30+ top-tier partners. Don't miss this opportunity to connect with industry leaders and learn about the latest trends. 🗓October 3d 📍Hotel Unique
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The autumn season has brought a series of exciting events for our team at Membrana Media🚀 We had an amazing time at DMEXCO - Digital Marketing Expo & Conference in Cologne. In an innovative environment, we explored key Media trends in 2025 topics, the rise of AI-driven ecosystems as a next wave of tech creativity, data analytics, and other crucial topics for Digital Media industry🤩 We’re coming back not only with fresh ideas and new opportunities, but truly inspired by the amazing people we connected with along the way. Sincere appreciation to #DMEXCO2024 organizers for bringing together all of the top market leaders, incredible talents, and inspiring speakers who share our passion for innovation. A huge thank you to everyone who stopped by to chat and discuss future collaborations🤝 We’re excited for what’s coming next! Stay tuned🌟 #DMEXCO #Digitalmedia #Digitalmarketing #Networking #Adtech
What an incredible two days! 🤯 We are overwhelmed by the energy, innovative ideas, and inspiring exchanges we experienced at DMEXCO 2024. A huge thank you to all our speakers, exhibitors, partners, media partners, friends and of course, all the attendees – your commitment made DMEXCO - Digital Marketing Expo & Conference once again an unforgettable event full of exciting insights and creative sparks. 💡 In the halls of Koelnmesse GmbH, we discussed the latest trends and groundbreaking developments creating the future of digital, welcoming both familiar and new faces who helped shape and define DMEXCO this year. A special thank you goes to Bundesverband Digitale Wirtschaft (BVDW) e.V., our ideational and professional partner and owner of the DMEXCO brand, whose expertise and dedication are essential to its success. 🙏 Last but not least: the biggest credit goes to our stellar DMEXCO team, who work tirelessly behind the scenes all year long to make DMEXCO a true highlight for everyone. 💖 See you all again on September 17 & 18, 2025! 🚀
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