Unlocking Insights! Membrana Media delves into the newest IAB Tech Lab updates on Video Ad Format guidelines, offering an industry overview. These streamlined guidelines promise clearer inventory identification and enhanced monetization optimization. Dive deeper into the full article here: https://lnkd.in/d3HgUuP3 #AdTech #DigitalMarketing #IndustryInsights #iabsa
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If you're an agency or brand interested in building more effective ad campaigns with a creative strategy that will optimize your media plan, this webinar is for you!
Join this Webcast with Jess Hondolero (Clinch) and Savita Lal, MBA (Canvas Worldwide) to learn how to build more effective ad campaigns with a creative strategy that will optimize your media plan, and learn how to lean into new technology to bolster efficiency across your entire campaign workflow. Register for this webcast today! Made possible by Clinch. #ad https://lnkd.in/gzWB6HYU
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Attention Metrics + Sales Lift We are thrilled to team up with Integral Ad Science to measure their latest #CPG campaign! Check out our latest #CaseStudy blog to discover the power of attention metrics. https://hubs.li/Q02By9FS0 #AdTech #MarketingEffectiveness
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Consider this: the impact of VICI on digital advertising is like shifting gears in a powerful sports car. The once haphazard ride becomes smooth, efficient, and controlled. VICI's personalized ad delivery across all screens amplifies your brand's reach while ensuring each interaction matters. Imagine seeing your campaign performance turbo-charged with real-time data and insights! Ready to experience this powerful engine for your media campaigns? Book a demo today and let VICI take the wheel. https://lnkd.in/gvJY-yxa #VICI #DigitalAdvertising #AdTech #Personalization #RealTimeData #CampaignOptimization #BrandReach #Efficiency #Control #Performance
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Maximize your ad spend impact with Advanced Attribution at DX3 2024! Join Madan Bharadwaj, Founder of M^2, as he reveals game-changing strategies for allocating your budget effectively. Don't miss out on April 9-10, 2024, at the MTCC! Get Registered: https://lnkd.in/epH4teq #DX32024 #AdvancedAttribution #AdSpendOptimization
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Admatic.ie Now even easier to start saving on your media costs. Check out our all new site and see what you can save at www.admatic.ie
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Why pay more? Admatic.ie can offer significant savings on your media costs. See how much you can save on www.admatic.ie
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Admatic.ie Now even easier to start saving on your media costs. Check out our all new site and see what you can save at www.admatic.ie
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Reflecting on the shift towards digital interactions, especially with government services, during my guesting on MediaWise on Sunshine 106.8. Tune in to learn more about navigating the evolving landscape of digital expectations! 📱💼 #DigitalTransformation #GovernmentServices #MediaWise
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Director of Event Programming, Experienced Meeting Planner, Communications Manager and Editor/Writer
The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness
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The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness
Explore the latest findings from the ARF Attention Measurement Validation Initiative
thearf.org
