“It is with much enthusiasm that I recommend Laurie Katapski. She was an integral part of the annual planning process for Thirsty Lion Restaurants. Having a small marketing staff, we were able to utilize Laurie as an extension of our marketing team and benefit from her restaurant industry experience. The quality of her work is first rate, comprehensive and detailed. Laurie’s strategic planning skills and knowledge of the industry was very valuable to our team and organization.”
About
🎙️Guiding Growth through Strategic Marketing Expertise
Hello, fellow LinkedIn…
Contributions
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What do you do if you want to leverage market opportunities in product development for a promotion?
Looking at the opportunity from a few different perspectives is key. Certainly, identifying trends and new ideas based on those trends is important, but it's also key to understand your customers and their interest/alignment with specific trends and how that product fits with your brand. Once you've identified a direction that makes sense for your brand, it's critical that you can develop, execute and deliver on the product/promotion so that it meets expectations in all dimensions.
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You're working with international clients mid-career. How can you make sure your communication is effective?
Focusing on clarity in communication and checking in for comprehension along the way is important when interacting with people from other cultures and countries. At a minimum, do some research on cultural norms and business etiquette to demonstrate you are making an effort to understand their perspective and approach. Above all, be considerate, humble, and patient in cultivating the relationship.
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How can franchisors in the food industry effectively reach potential customers?
The key is having a good understanding of your target audience, who they are, why they use you, and what the core benefits are to them. Spend time digging into who they are: demographics, behavior, attitudes, etc. The more you understand them, the better you will be at figuring out how to connect with them through your brand messaging and offers.
Activity
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At RepuGen, innovation and collaboration are at the heart of what we do, and Vivek exemplifies these values every day. As our Team Leader for…
At RepuGen, innovation and collaboration are at the heart of what we do, and Vivek exemplifies these values every day. As our Team Leader for…
Liked by Laurie Katapski
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As our Content Manager, Roshni oversees content creation and strategy. She ensures all pieces align with our brand voice and her strategic thinking…
As our Content Manager, Roshni oversees content creation and strategy. She ensures all pieces align with our brand voice and her strategic thinking…
Liked by Laurie Katapski
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Looking at job postings like 👀 The number of businesses asking for "marketing assistant" level pay while expecting CMO level results is TOO DAMN…
Looking at job postings like 👀 The number of businesses asking for "marketing assistant" level pay while expecting CMO level results is TOO DAMN…
Liked by Laurie Katapski
Experience
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LKAT Virtual Services
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Education
Licenses & Certifications
Volunteer Experience
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Team in Training Mentor
Leukemia & Lymphoma Society California Southland
Health
Mentored runners training for marathons both in keeping up the training and following through on fund raising efforts
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Meeting Event Coordinator
Southwest Job Network (SJN)
Education
Coordinated monthly meeting invites, check ins and orchestration of meeting activities and cash collection and deposits
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Marketing Support
The Leukemia & Lymphoma Society
- 5 months
Health
Marketing support for Light the Night Event
Recommendations received
15 people have recommended Laurie
Join now to viewMore activity by Laurie
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Long overdue. It was a very beloved brand ruined by a lot of poor ownership groups and management teams. Strategically, the Mexican casual dining…
Long overdue. It was a very beloved brand ruined by a lot of poor ownership groups and management teams. Strategically, the Mexican casual dining…
Liked by Laurie Katapski
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Terrific conversation about career development with Tammy K. Billings, MBA on the Popcorn 🍿 podcast. Tammy covers a lot of ground in this episode…
Terrific conversation about career development with Tammy K. Billings, MBA on the Popcorn 🍿 podcast. Tammy covers a lot of ground in this episode…
Liked by Laurie Katapski
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“Gratitude turns what we have into enough” ~Author unknown As we approach Thanksgiving Day, here are my thoughts on gratitude. Happy…
“Gratitude turns what we have into enough” ~Author unknown As we approach Thanksgiving Day, here are my thoughts on gratitude. Happy…
Liked by Laurie Katapski
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🎉 Trying to score a BIG WIN on social media? 🎉 Like steering the claw to pick the right prize, building your online presence takes the right…
🎉 Trying to score a BIG WIN on social media? 🎉 Like steering the claw to pick the right prize, building your online presence takes the right…
Liked by Laurie Katapski
Other similar profiles
Explore more posts
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Danny Klein
Our annual QSR Best Franchise Deals report dropped last week when I was trying to survive and remain sane. So here it is, Year 14. As for how we picked these (getting ahead of that one), we receive nominations for about a month or so. All those applications, FDDs included, are reviewed and sorted. Brands can't be on the list in back-to-back years. We also included a "Franchisors to Watch" list and we've begun doing a "Hall of Fame" as well for concepts that have been on the ranking at least four times. It's grown to eight (Jersey Mike's, McAlister's, Wingstop, Newk's, Penn Station's, Freddy's, Scooter's, Tropical Smoothie). Our yearly Best Franchise Deals Council of experts then share commentary and feedback on what makes these brands winners. The picks: Firehouse Subs Hungry Howie's Pizza Smoothie King (SKFI) Cheba Hut "Toasted" Subs Potbelly Sandwich Works Beans & Brews Coffeehouse Chicken Salad Chick Shipley Do-Nuts Hawaiian Bros Island Grill Ellianos Coffee Bojangles' Restaurants, Inc. Pancheros Mexican Grill Qdoba Restaurant Corporation Pokeworks Fazoli's Cinnabon
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Katie Fairchild
While technical skills are important in the #restaurant industry, soft skills such as empathy, communication, and problem-solving are crucial for fostering customer loyalty, employee retention, and operational resilience. Read how operators can leverage soft skills as a path towards success in Modern Restaurant Management (MRM) magazine:
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Florida Restaurant Show
Join this NEW Next Level Restaurant Marketing Workshop. The Restaurant Marketing Playbook. Co-Hosted by Rev Ciancio @revciancio and Chip Klose @chipklosecoaching Wednesday, November 6 | 1:00-4:00pm This workshop is geared toward restaurant owners and operators or marketers, giving them a set of frameworks and playbooks they can apply to their business immediately to increase profitability. 🍕 Attendees will come away with the following: A clear playbook for the best marketing strategies and tactics definition for marketing A firm understanding of how to actually market your restaurant THE RIGHT WAY in 2025.🍔 A series of actionable tips, tricks and tactics on how to acquire more first-time diners, increase repeat visits with the guests you already have, and turn each guest into a raving fan for your brand. 🍟 A series of Do’s and Don’ts for email marketing, text messaging, SEO, reputation management, guest feedback, social media, and more. 🍻 Attendees will leave this workshop feeling like they have the cheat codes for building a stronger, more profitable business for the year ahead. 🥤 All of your marketing questions will be answered! Register now at the link in our bio or by visiting https://hubs.la/Q02Wmv6h0 #PizzaTomorrowSummit #FloridaRestaurantShow
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(TJ) Thomas Schier, Jr
Wise words! Family Entertainment Centers and competitive socializing venues also need a refresh every 3-4 years as well to drive sales back in. Headscratcher seeing sales slump for so many years when the answer is simple (but not easy). Consumer patterns change much faster today than a decade or two ago. More factual data to back-up the article I wrote about a leading golf entertainment company's struggles and why they, and other FECs need to follow the approach the brands mentioned in the Nation's Restaurant News article (and CEC Entertainment I wrote about). thanks Andrew K. Smith!
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Naoki Sonoda
When we give FOH workers automatic solutions for low-level repetitive tasks, they can spend more time focusing on high-level revenue-generating tasks. Some of these include: ✅ Building rapport with guests ✅ Delivering prompt service ✅ Handling more volume to increase sales So they can focus on selling--not just surviving. FOH staff can't deliver great guest experiences and achieve your sales goals if they don't have enough time to do so. It's not about replacing them with robots. It's about helping them by automating the mundane, so they can focus on higher level tasks that are directly tied to improving the guest experience--which always equates to more revenue. Helping FOH staff work faster AND cleaner is what we're all about. Learn more about our award-winning product line here: https://omnirinse.com/ #bars #restaurants #cocktails #foodsafety #restaurantdesign
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Roberto Sarjoo
With rising costs in the restaurant industry, many establishments are turning to creative promotions to maintain customer engagement. According to a recent article by PYMNTS, restaurants are pushing discounts and special deals to counteract the impact of high prices on diners' appetites. These strategies not only help in retaining customers but also in attracting new ones. It’s crucial for restaurants to balance pricing with value perception. By leveraging promotions effectively, restaurants can navigate these challenging times and keep their customers satisfied. Read more: https://lnkd.in/gAy7jbiW
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🍔🍟🍕🎙 David "Rev" Ciancio
👔 Packing for #FSTEC hosted by Informa but can't decide which shirts to pack. Which one should I LEAVE HOME? 1. Me (a gift from my friends at Ovation ) 2. Iron Maiden 3. Rock n Roll Dinosaurs 4. My 3 fave Pokemon 5. Thanksgiving Turkey eating Pizza Discover more: https://bit.ly/fstecrev #FSTEC2024 #fstec #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner #revsmarketingtips
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Ashley Evans
🍕🔝 Did you know pepperoni reigns supreme as the most popular pizza topping? 🏆🌶️ Join the pepperoni party and savor the classic flavor that dominates pizza preferences worldwide! Fun fact: 37% of all pizza orders include a timeless favorite – the classic cheese pizza! 🧀📊 What's your go-to pizza topping combination? Share your favorites! #PepperoniPower #LANDD #PizzaFavorites #CheesePizzaClassic #PizzaToppingChampion #FlavorfulStatistics #PizzaLoversUnite #TopToppingPicks #ClassicVsCreative
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Intouch Insight
Unlocking the Future of QSR Guest Experiences: Delve into the Impact of Technology 🚀 In the fast-paced world of QSR, speed, convenience, and quality reign supreme. But what truly drives customer satisfaction beyond just good food? Our latest blog explores the tech-driven revolution shaping guest experiences. Discover why over 60% of diners believe technology enhances restaurant convenience and how it influences return visits, especially among the under-45 demographic.📱 Based on insights from our survey on Consumer Perceptions of Restaurant Tech, we analyze what factors truly matter to QSR patrons and how technology is reshaping their choices. Ready to uncover the game-changing insights? Let's explore together! #QSR #GuestExperience #TechImpact
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Pizza Marketplace
Pizza professionals, restaurant owners & operators: Struggling with labor shortages, rising costs, or a menu that needs a refresh? The Pizza Leadership Virtual Summit is here to help! 🍕 Join us on July 31st at 11 AM ET for a FREE half-day livestream packed with actionable insights from industry leaders like CEC Entertainment and Mattenga's Pizzeria. Learn their secrets to success and take your pizza operation to the next level! View agenda https://lnkd.in/eKZcYGVY #PizzaLeadership #pizza #restaurants
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Pizza Marketplace
Pizza professionals, restaurant owners and operators: Struggling with labor shortages, rising costs, or a menu that needs a refresh? The Pizza Leadership Virtual Summit is here to help! 🍕 Join us on July 31st at 11 AM ET for a FREE half-day livestream packed with actionable insights from industry leaders like CEC Entertainment and Mattenga's Pizzeria. Learn their secrets to success and take your pizza operation to the next level! View agenda https://lnkd.in/eKZcYGVY #PizzaLeadership #pizza #restaurants
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Eric Cronert
Always amazed when you walk the floor and see some of the common exhibitor mistakes. Here are my top peeves: - Stop hiding behind tables and creating barriers to engagement - Don't confuse feeding people with interest in your product - Bad signage that says nothing about your brand ** - Get off your phones - Let your product speak for itself (ie don't hide your latest plant-based chicken nugget under a ton of sauces and spices). Amazed that folks will spend all that money on attending NRA, but then fall short to represent their brand. ** saw one booth that said "we do social media for restaurants". Yup, you and 1,000 freelancers/ influencers. Well, at least they were at the right show.
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Jaclyn Oyola (formerly Glatzer)
Hotel Chefs: it's time to grab your registration for Mise '24 before we sell out! Mise offers you a chance to connect with top food, beverage and equipment suppliers hand selected for their relevance to lodging. Connect with companies to help make your life easier! Want to learn how to get more from your RATIONAL oven? Find out where to source specific ingredients that are trending? Drive more profitability with beverage? Meet leading fermentation Chef Jeremy Umansky, author of Koji Alchemy? Mise has you covered. Want a peek at the agenda? Click below! And we’ll see you there! https://lnkd.in/evhFNa7
5 Comments -
Revenue Management Solutions
Want to know what’s driving your customers’ decisions? Our Q2 report reveals key insights from nearly 1,000 US consumers: 💰 How have customer spending habits shifted this quarter? 🚶 What visitation trends are emerging across restaurant types? 👥 How do dining behaviors vary between younger and older generations? Get the insights you need to fine-tune your strategy and boost profitability. Don’t miss out—access the full report now: https://lnkd.in/g_WPqutt
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WINE MARKET COUNCIL
Want to take bold steps with your winery’s marketing? Wine Market Council’s research gives you the confidence to stand out. Our data-driven insights into U.S. wine consumer habits, attitudes, and trends empower you to create marketing that truly resonates with your audience. Be bold, be strategic, and stay ahead of the competition with research that aligns with the needs of today’s wine lovers. Colangelo & Partners #WineMarketCouncil #WineResearch #WineIndustry #BoldMarketing #ConsumerInsights #WineTrends
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TimeForge Labor
We're sponsoring The Dynamic Pricing Debate at QSR's QSR Evolution conference this week. The session kicks off on Wednesday, Sep 4th, at 11:45am. There's no shortage of opinions or strategies on how to execute dynamic pricing in restaurant brands today, and it will be spearheaded by some amazing leaders who will definitely have some opinions on the topic. - Ted Babcock, Fishbowl - Tammy K. Billings, MBA, Consultant - Philip Daus, Simon-Kucher - Ashwin Kamlani, Juicer - Michael Lukianoff, SignalFlare.ai - Colin Webb, Sauce Uber does surge pricing. Hotels and airlines charge based on demand. Grocery stores have had access to Electronic Shelf Labels for decades, though it was just in the last 30-days that two Senators decided to probe Kroger about using them to "squeeze profit". What do you think the most commonly used word will be in the session? AI? Dynamic? Guest? Data? Something else? Looking forward to the conversation!
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Paul Young
This year, restaurant bankruptcy filings soared, traffic declined and same-store sales disappointed. But green shoots, like improving sales, have given executives hope that next year will be different. “I don’t know about you guys, but I’m ready for ’24 to be behind us, and I think ‘25 is going to be a great year,” Kate Jaspon, CFO of Dunkin’ parent Inspire Brands, said at the Restaurant Finance and Development Conference in Las Vegas this week. Restaurant bankruptcy filings have soared more than 50% so far in 2024, compared with the year-ago period. Traffic to restaurants open at least a year declined year over year in every month of 2024 through September, according to data from industry tracker Black Box Intelligence. And many of the nation’s largest restaurant chains, from McDonald’s to Starbucks, have disappointed investors with same-store sales declines for at least one quarter. No major restaurant company has gone public since Mediterranean restaurant chain Cava’s IPO in June of last year. While Cava’s stock has climbed more than 500% since its debut, its success hasn’t encouraged any other large private restaurant companies to take the plunge. Instead, the broader market conditions have scared off other contenders. The fast-casual chain, best known for its Italian beef sandwiches, has reported falling same-store sales for three straight quarters. Portillo’s has stayed away from some of the discounts offered by others in the restaurant industry, like McDonald’s and Chili’s. Dunkin' Donuts Chili's Portillo's Inspire Panera Bread CAVA #Restaurant #Food #Beverage McDonald's Starbucks CNBC https://lnkd.in/gnBv5ypH What is next for Restaurant Sector - https://lnkd.in/gHr4sAZ8
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Food Startup Help
👋 Introducing the dynamic #FoodStartupHelp squad! Chef Kathryn, Jeff, and Jessie are seasoned industry pros ready to help you launch your food product or kickstart your dream food business. From bakery and restaurant operations to food product development and culinary curriculum, we've got you covered with top-notch consulting services. And don't forget to check out our game-changing resource portal, #Launchafoodproduct, designed to give food entrepreneurs access to essential startup tools. Join forces with us and turn your culinary dreams into reality! DM us for more details or visit our website www.foodstartuphelp.com #Foodstartup #Foodstartuphelp #foodexperts #chefs #foodindustry
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