RepuGen’s Post

'There are a lot of human impact stories that need to be told' We asked our Chief Content Officer, Gayatri Kamath, about one key trend that will define thought leadership communication in the coming year. Watch this short video to hear her insights and share your thoughts with us! #thoughtleadershipcontent #TICtalks#CorpComm #TIC

THOUGHT LEADERSHIP continues to be a VERY popular buzz word in the biz world.......and more-and-more people are interested in sharing their knowledge and insights, but might have questions or concerns or hesitations. That said, if you ever want to BS about thought-leadership (what it means, audiences and content to consider, formats you can use, ways to share, etc.) let me know. I'm always game for a fun convo about it. #thoughtleadership #knowledgesharing #inspiration #leadership #content

To be successful with a thought leadership program, the best ability isn't the ability to come up with compelling topics. It isn't the ability to write engaging content. Nor is it the ability to leverage effective distribution channels. And it definitely isn't the ability to develop an audience. To be successful with a thought leadership program, the best ability is availability. Why? Availability helps you maintain visibility. Availability helps you build better relationships. Availability helps you capitalize on opportunities. Availability helps you build trust and credibility. When building a thought leadership program, if you're not going to make yourself available to be a consistent participant, you're going to struggle to get your program off the ground. #legalmarketing #lawfirmmarketing #thoughtleadership

🚀 Excited to share my latest Medium article: "Unveiling the Art of Storytelling Across Organizational Roles" 🚀 From developers to senior leadership, effective storytelling is a game-changer in every role within an organization. In this comprehensive piece, I dive deep into how storytelling differs across various functions and provide insights to help you elevate your storytelling game. 🔍 Discover how: * Developers translate technical details into compelling narratives. * Product marketers craft messaging that resonates with target audiences. * Sales professionals leverage storytelling to overcome objections and close deals. * Senior leaders inspire and align teams through powerful narratives. Whether you're a seasoned professional or just starting your career, you'll find valuable takeaways to apply in your own role. Ready to unlock the secrets to compelling storytelling? Click the link below to read the full article on Medium! - https://lnkd.in/gStxtFWN #Storytelling #Leadership #ProductManagement #Marketing #Sales #CareerDevelopment #ProfessionalDevelopment #productstorytelling

When we mention #thoughtleadership, some people think it's one very complex thing. Four things to focus on when driving your thought leadership: 1. Niche. Choose an area and go deeper. Focus on one discipline and become known for it. 2. Audience. Know what works for your audience. The kind of content they need. 3. #content. This is the driver and soul of thought leadership. 4. Platform. What platforms will you be using? 5. Consistency. Irrespective of how good the above four points are, if you're not consistent, you won't reap the gains of thought leadership. You need to show up! Let's win, this week! #personalbranding #reputationmanagement #communications #publicrelations

Thought Leadership, you said... Many of our clients are thought leaders in their respective fields. They challenge the norm, drive innovation, push limits, and share knowledge that helps others grow. Unfortunately, in today's hyper-connected world, they don't always broadcast their expertise effectively. That's where we come in. By crafting compelling narratives, engaging content, and strategic outreach, we help thought leaders position themselves as trusted experts. We ensure that valuable insights reach the right audience, making a real impact. Join the conversation. #ThoughtLeadership #IndustryLeaders #Communication

I don't like the term 'thought leadership' and I'll tell you why: The term lacks a precise definition so as such, can be used as a catch all term for content creation. (Also, it just feels very jargon-y? 🤔) But more importantly for me, it can be a barrier to entry for potential content creators. Thought leadership feels buttoned up, corporate, requiring multiple sign offs and lots of scrutiny. Yes there's a place for that type of content, but I'm more excited by getting MORE smart folks to share their wisdom, not less. And to do that we need to make the content creation process more accessible. I don't have a great alternative to 'thought leadership' - so I use it with a lot of caveats 🤷♂️ Suggestions welcome! #contentmarketing #marketing #leadership #thoughtleadership #content #digitalmarketing

Thought leadership content is a game-changer for your brand! 💡 When you share valuable insights and expertise, you position yourself as an authority in your industry. It builds trust with your audience and sets you apart from the competition. People want to learn from the best, so don’t hold back! Share your knowledge, spark those conversations, and show the world what you’ve got! #IO #ThoughtLeadership #BrandAuthority #MarketingStrategy

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? Download our guide to discover how to design a targeted strategy that enables you to create powerful, differentiated content that drives action and sparks meaningful conversations. ⬇ Link in the comments. ⬇ Katharine Rooney James Laight Elaine Pratt Helen Trudgeon Binayak Choudhury Hal Kuraishe Richard E. Evensen Alok Tayal Gaurav Jain Michele Sachar Anujeet Kaur Cheryl Dickison, MBA #thoughtleadership #content #contentmarketing #contentstrategy

Thought leadership is one of the key information sources used by senior executives during a purchase journey, yet its far from straightforward to produce content that is impactful, informative and effective at driving sales. We've recently published a helpful guide, sprinkled with practical advice from some of the leading players in the field, to help you scale and optimise your thought leadership strategy. Link to the guide in the comments.