Odongo I.’s Post

Stop creating content for the sole purpose of selling your products or services. Content can do much more for your business. It can help you become a thought leader. And as a thought leader, you can establish your brand’s authority in the market, build trust with your audience, and create stronger connections with your customers. But becoming a thought leader isn't an overnight process. You need to consistently create content that provides value and showcases insights. So, how do you do that? Here are five tips to help you create thought leadership content. #ThoughtLeadership #ContentStrategy #MarketingTips

When we mention #thoughtleadership, some people think it's one very complex thing. Four things to focus on when driving your thought leadership: 1. Niche. Choose an area and go deeper. Focus on one discipline and become known for it. 2. Audience. Know what works for your audience. The kind of content they need. 3. #content. This is the driver and soul of thought leadership. 4. Platform. What platforms will you be using? 5. Consistency. Irrespective of how good the above four points are, if you're not consistent, you won't reap the gains of thought leadership. You need to show up! Let's win, this week! #personalbranding #reputationmanagement #communications #publicrelations

🔗 Bridging Vision and Connection Through Storytelling 🌟 In the world of business, storytelling is the bridge between you vision and your audience's heart. Imagine your business journey-each chapter filled with challenges, triumphs, and lessons learned. A powerful story not only shares your mission but also resonates deeply with those who hear it. When you weave your vision into a compelling narrative, you create a bridge that connects emotions, builds trust, and inspires action. Let your story be the compass that guides your audience to your vision. #Storytelling #Business_Growth #Leadership #Brand Building #Marketing_Strategy #Inspiration #Connect_With_Your_Audience

Thought leadership content drives engagement by building trust, providing valuable insights, and inspiring real conversations. Boost your brand’s authority, attract quality leads, and stand out from competitors! #ThoughtLeadership #AudienceEngagement #ContentMarketing #BrandAuthority #HighQualityLeads

Tomorrow I’m speaking to a group of thought leaders who have written books, speak professionally and have sizable audiences. My session topic is about creating thought leadership videos. I’ll be sharing practical tips, tech recommendations and my 3 step process to create Video Value Bombs. When thinking about creating more video content like thought leadership, what are some of your biggest hurdles as to why you don't create more video content? Is it the time, tech, fear or something else? #thoughtleadership #contentmarketing #videomarketing #industrial #manufacturing

𝐴𝑟𝑒 𝑦𝑜𝑢 𝑟𝑒𝑎𝑑𝑦 𝑡𝑜 𝑒𝑙𝑒𝑣𝑎𝑡𝑒 𝑦𝑜𝑢𝑟 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝 𝑔𝑎𝑚𝑒 𝑖𝑛 2024? 📈 Swipe through to discover the top trends that will shape the future of thought leadership and learn how you can stay ahead of the curve. 𝑭𝒓𝒐𝒎 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒗𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒂𝒏𝒅 𝒅𝒂𝒕𝒂-𝒅𝒓𝒊𝒗𝒆𝒏 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝒕𝒐 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄𝒊𝒕𝒚, these trends will help you connect with your audience on a deeper level. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? Connect with Banter Marketo and brainstorm how to make you an industry thought leader! 🚀 #ThoughtLeadership #ContentMarketing #Socialselling #linkedin #Leadership

'There are a lot of human impact stories that need to be told' We asked our Chief Content Officer, Gayatri Kamath, about one key trend that will define thought leadership communication in the coming year. Watch this short video to hear her insights and share your thoughts with us! #thoughtleadershipcontent #TICtalks#CorpComm #TIC

"Kya post karein?" - Part III Looking to stand out on LinkedIn? Here's your secret weapon! Master the art of thought leadership and visual content: 1.Thought Leadership Posts: Not every post needs to be about your business. Share your expert opinion on industry trends and controversial topics. 2.Images with Catchy Text: Create attention-grabbing visuals with punchy statements. Use short, impactful messages to stop scrollers in their tracks. 3.Product Launches and Milestones: Keep your audience updated on new products and features. Share best practices and celebrate company achievements. How do you showcase your thought leadership on LinkedIn? 🔔 Follow for more insights and strategies! #linkedingrowth #profileoptimization

Enhance your storytelling by incorporating sensory details. This allows your audience to connect to your story by relating it to their own stored memories and experiences. 🔗 🗣️ Appeal to the senses with vivid descriptions. Immerse your audience into the scene with sight, sound, smells, etc. 🌟 Create a lasting impression that goes beyond the intellectual. #FosterYourVoice #trialvoice #triallawyers #triallawyer #trialattorney #trialattorneys #courtroomcommunication #courtroompresence #trialprep #leadership #nonverbalcommunication #PublicSpeaking #openingstatement #presentationskills

How to do thought leadership right? Here's what we learned from working with the biggest brands in the Nordics. 🇫🇮 🇸🇪 👇 #ThoughtLeadership #BrandPositioning #StrategicCommunications #B2BMarketing #B2CMarketing  #Aspidistra #KeepYourBrandFlying