Reminds me of the WeWork playbook. Penetrate a market segment via VC subsidized product. Find a price insensitive market segment. Raise prices and hope it sticks.
Speaker & Storyteller | Commercial Real Estate | Retail & The Consumer | Data & Tech Nerd | Marketer & Strategic Leader | Views are my own!
Does anyone see a long term issue with this? sweetgreen #restaurants #profitability #restauranttrends #p&l
Co-Founder
5moIn so far as it’s just another user-land-grab play, no. Not designed to be a sustainable business as-is. Designed to have value projected into Ghost Kitchen and robots era (where the restaurant op costs plunge). Another great example of an inflated value prop.