Nick Gold

In the fiercely competitive landscape of live #tradeshows and #events, the ability to offer experiences, not only services, is the key to success. As the live events industry continues to evolve, suppliers and vendors must adopt a combination of experience-centric strategies and data-driven solutions to craft winning proposals that stand out in the market, according to Angela Alea, Chief Revenue Officer at LASSO, in her first blog with TSNN, "Beyond Gear and Services: How Suppliers Can Craft Winning RFPs." Read it here: https://lnkd.in/eSAap4Fk #tradeshow #eventprofs

27

1 Comment

🌿 Tailor UpCycleo to Your Venue’s Unique Needs 🌿 In sustainable venue management, one size doesn’t fit all. That’s why UpCycleo offers unparalleled customizability to empower your team: ✅ Build custom dashboards to spotlight the metrics that matter most to your venue. ✅ Streamline LEED and EIC tracking with tailored solutions that keep you ahead of evolving compliance standards. ✅ Exceed client expectations with accurate event specific reports that demonstrate measurable impact and build trust. Whether you’re just starting your sustainability journey or managing complex data across multiple buildings and systems, UpCycleo adapts to your goals—helping you achieve seamless, efficient, and sustainable venue management operations. Learn more about taking your venue’s sustainability strategy to the next level: https://upcycleo.co/ #Sustainability #VenueManagement #LEED #NetZero #GreenEvents

5

📈 Stronger than ever, the events industry emerges as a steadfast pillar of adaptability, navigating evolving landscapes with a blend of innovation and foresight 🧠🔎 🌎 👉 Let's discover together how the way we connect people and value is evolving!🕵‍♀️ #OICInsights #EventsIndustry #Adaptability #EventManagement

20

Land-Based vs. Online Gaming: The Integration Game The divide between land-based casinos and online gaming is shrinking. From shared loyalty programs to hybrid tournaments, integration is the next frontier. At Aria International, we’re helping operators build seamless experiences that keep players engaged across both worlds. Integration isn’t optional—it’s essential. Are you bridging the gap?

16

Confident in predicting the outcome? Place your stake with Stakeet and let your insights work for you. #Stakeet #EventContracts #InsightBetting

1

🍅 La Tomatina: Takeaways for event planners 📔 🍅 The festival began in 1945 as a spontaneous food fight, and since then is held annually in Buñol on the last Wednesday of August. Cut to the present, the festival is a prime example of how great planning can transform a local tradition into a world-renowned event. But what can we learn from it? 𝗣𝗲𝗿𝗺𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 In a town of just 9,000, effective crowd control is crucial for over 20,000 attendees. Organizers work with local authorities to manage crowds. 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 The festival uses 150,000 tomatoes (over 40 metric tons). Planners manage the supply chain and ensure efficient cleanup, using fire trucks to wash streets afterward. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗺𝗲𝗻𝘁 Strategic marketing has turned La Tomatina into a global event, with tickets now required to control attendance. Local businesses benefit from the influx, and community volunteers play a vital role in the event's success. There are some great insights into how the festival manages sustainability. Let us know in the comments if you wish to know more. #LaTomatina #EventsOfTheWorld #EventProfs

10

The #ClicConference2025 is coming up! When? March 5-6, 2025 Where? The Westin Long Beach Need more info? ClicConference.com and yes I’ll be there! #hotels #meetings #conference #hotelsiteselection #podcast #contentcreator #brandawareness #russellofhotels

11

1 Comment

This is really worth reading! Packed with essential insights and resources, this guide is a must for anyone in the event industry looking to stay ahead with the latest tools, trends, and technologies. A valuable resource for organisers, suppliers, and venues alike! https://lnkd.in/dPdPZ7gx

1

In today’s dynamic live events industry, staying ahead of trends is more crucial than ever. We are thrilled to present IMG’s Events & Partnerships Trends Report 2024. This year's report highlights six key trends shaping the evolving landscape of live events. Dive into the rise of event tourism, the growing popularity of women’s sports, Gen Z’s content interests, the rise of "sportainment" in crossover events, and more. Read the complete trends report here: https://bit.ly/3WWZ970 #InsightsbyIMG

97

🌟 Recap of the 2024 Experiential Marketing Summit 🌟 The 2024 Experiential Marketing Summit in Las Vegas was a whirlwind of innovation, insights, and engagement. From April 24-26, industry leaders gathered at the MGM Grand to explore the full spectrum of event marketing, from exhibit design and creativity to mobile tours and digital integration. Key highlights included tailored trade show metrics, the power of consistent marketing strategies, leveraging AI intentionally, and redefining experiential ROI. Attendees also gained valuable insights into engaging Gen Z, valuing sponsorships post-pandemic, and ensuring accessibility at events. Want to dive deeper into the top takeaways and learn how to elevate your event marketing strategies? Check out the full article! Need support with innovative Experiential Marketing strategies? Reach out to us today! #ExperientialMarketing #EventMarketing #EMS2024 #MarketingStrategies #Innovation #Accessibility #GenZEngagement #Sponsorships #MarketingInsights 🔗 [https://lnkd.in/g9ccR-ad] 

4

WYNN RESORTS (NASDAQ:WYNN) BEATS Q1 SALES TARGETS 📈💰👏 Summary: Wynn Resorts, the renowned luxury hotel and casino company, has exceeded expectations in the first quarter of this year. Despite the ongoing challenges faced by the tourism industry, Wynn Resorts has shown resilience and surpassed sales targets. This impressive performance is a testament to their strong leadership, strategic vision, and commitment to excellence. With a focus on providing unforgettable experiences, Wynn Resorts continues to attract visitors seeking world-class entertainment and unparalleled hospitality. Their ability to adapt to changing market conditions and deliver outstanding customer service has played a significant role in their success. As investors, it is crucial to pay attention to such positive developments. Wynn Resorts' robust performance not only indicates its potential for growth but also highlights the resilience of the broader travel and tourism sector. Investing in companies like Wynn Resorts allows us to navigate the market and take advantage of emerging opportunities. Don't miss out on the potential benefits that investing in Wynn Resorts can bring to your Health Savings Account. By diversifying your portfolio and seizing opportunities in the healthcare and wellness sectors, you can make strides toward securing your financial future. Take action now to capitalize on the momentum and growth potential of Wynn Resorts! #HSA #investing #healthcare #health #family #wellness 🚀💼💪

1

🔔 The Venue Booking Scramble: A Challenge for Event Agencies ️ Anyone else in the events industry feeling the squeeze on venue availability lately? The post-pandemic boom is upon us, and clients are eager to get back to in-person experiences. But securing the perfect venue for their event is proving to be a major hurdle. ➡ Here's why: ▪ Pent-Up Demand: Everyone wants to host an event after the long hiatus. This surge in demand is putting a strain on already limited venue options, especially for popular dates and times. ▪ Supply Chain Issues: Delays in equipment and staffing can impact a venue's capacity, making it harder to confirm availability. ▪ Shifting Client Needs: Hybrid and virtual components are becoming increasingly common. Venues need to adapt their offerings to accommodate these new demands, which can limit traditional options. ➡ So, how do we navigate this challenging landscape? ▪ Plan Early: The golden rule applies more than ever. Start the venue selection process well in advance, especially for peak seasons. ▪ Be Flexible: Consider alternative dates, times, and locations. Explore unconventional event spaces that might be a perfect fit. ▪ Embrace Technology: Utilise online venue booking platforms and leverage your network to connect with hidden gems. ▪ Partner with a Savvy Agency: An experienced event agency can leverage their relationships and expertise to secure the best venue for your needs. What are your thoughts on the current venue crunch? Share your experiences and tips in the comments! #EventIndustry #VenueBooking #EventPlanning #EventProfs #EventManagement

4

🎬✨ Coming Soon: "Confessions of a..." Series 🕵️‍♂️🍽️ 🗓️ Premieres 20 May on Social Media Capcon Limited In the world of hospitality, what happens behind the scenes is often more intriguing than what's served on the table. Get ready for an exclusive peek under the tablecloth with our "Confessions of a..." series, where we uncover the hidden truths and secrets that stir the industry. 🔍 Each episode unveils personal accounts and startling revelations from those on the front lines. From auditors discovering unexpected discrepancies to mystery guest visits that reveal shocking service realities, and HR hiring near-misses that could have cost more than just profits - witness firsthand the gritty, often overlooked facets of hospitality management through the eyes of those who live it. 🍸 Whether it’s a concoction of mystery or a recipe for disaster, these are the untold tales of chaos controlled, disasters averted, and integrity tested. 🕵️‍♀️🍸 Ready for a series that mixes suspense with a splash of reality? Mark your calendars for 20 May and prepare for a shot of suspense and a twist of truth as we delve behind the scenes of the hospitality industry in "Confessions of a..." brought to you by Capcon. #ConfessionsOfASeries #HospitalitySecrets #CapconReveals

9

1 Comment

Hey Las Vegas. Check this out! Here is one of the best examples. Such a great feature for your guests. They get a great view of the view they get when they select a seat. https://lnkd.in/gKHGQu6V #venuemanagementsystems #eventmanagementsystems #experiancemanagementsystems

7

2 Comments

🔔 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗖𝗵𝗮𝗺𝗲𝗹𝗲𝗼𝗻𝘀: 𝗛𝗼𝘄 𝗘𝘃𝗲𝗻𝘁 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗖𝗮𝗻 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 The events industry thrives on creativity. As event agencies, we're the architects of experiences, transforming ideas into unforgettable memories. But with so many events happening, how do you consistently develop fresh and engaging concepts that set your agency apart? Here at Events Delight, we believe concept development is a continuous evolution. It's about understanding your client's vision, captivating your audience, and staying ahead of the curve. ➡ 𝗛𝗲𝗿𝗲'𝘀 𝗼𝘂𝗿 𝘁𝗼𝗼𝗹𝗸𝗶𝘁 𝗳𝗼𝗿 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀: 🔹 𝗔𝗰𝘁𝗶𝘃𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 & 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲𝘀: Truly understand your client's goals, target audience, and desired message. What story do they want their event to tell? 🔹 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗺𝗽𝗮𝘁𝗵𝘆: Become an expert on your target audience. What are their interests? What kind of experience would resonate with them? 🔹 𝗧𝗿𝗲𝗻𝗱 𝗦𝗽𝗼𝘁𝘁𝗶𝗻𝗴 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Stay on top of the latest trends in event technology, sustainability, and audience engagement. Don't be afraid to experiment! 🔹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴: Foster a creative environment where your team can bounce ideas off each other and challenge the status quo. 🔹 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Use data and analytics to inform your concepts and measure their effectiveness. ➡ 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗽𝗮𝗿𝗸 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗶𝗿𝗲? 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗲𝘅𝗲𝗿𝗰𝗶𝘀𝗲𝘀 𝘁𝗼 𝘁𝗿𝘆: 🔹 𝗥𝗮𝗽𝗶𝗱 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴: Sketch out multiple concept ideas quickly, focusing on core elements and audience interaction. 🔹 𝗧𝗵𝗲𝗺𝗲𝗱 𝗠𝗶𝗻𝗱 𝗠𝗮𝗽𝗽𝗶𝗻𝗴: Choose a central theme and brainstorm related ideas, connections, and unexpected twists. 🔹 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀: Question traditional event formats and explore alternative approaches to achieve your client's goals. Remember, the most impactful concepts are often the simplest ones, executed with creativity and a deep understanding of your audience. #EventConcept #EventCreativity #EventProfs #EventAgency

5