Philipp Purrucker

🌟 The next event is around the corner 🌟 Let’s meet 🤝 and hear me speak at the AMS Kongress by auto motor und sport next week in my hometown Munich 🥨🍺! Here are my 2 slots: At 12:15 pm I will have my Keynote about AI in the automotive value chain - the topic of our MHP – A Porsche Company Mobility Study 2024: 👉 Where do we see AI applications today and in the future? It’s not only AD and AI enabled chat assistants 🤖. 👉 What about business cases in AI? How could OEMs earn money or generate value? 🤑. 👉 We asked around 5.000 people in China 🇨🇳, U.S. and Europe about what they think about AI in vehicles - I will bring some of the answers with me! 👉 What are the action fields and recommendations for OEMs 🚗? —— I’m looking forward to the panel talk with Benjamin from NIO about the progress of Chinese brands at 2:45 pm: 👉 Which progress do we see at Chinese brands in China 🇨🇳 and Europe. 👉 What technology innovations do we see in the vehicles 🚗? 👉 What are the developments linked to the digital cockpits? 👉 What happened in the ecosystem around the OEMs? Drop your questions below ⬇️, we might cover them in our talk. Looking forward to exchange with you - ping me, if you are around! #mobility #automotive #car

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"🚀 Start Your Engines! The #ForumUnternehmerTUM 2024 is gearing up in Munich, poised to explore resilience in business and society. This gathering is the perfect setting for visionaries to connect, fostering rich dialogues and innovative solutions in #ArtificialIntelligence, #Innovation, and responsible leadership. Can’t wait to delve into these transformative discussions! #Leadership #Sustainability"

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Wow - thanks Simon Walter, Magdalena Maier and Charlotte Niklahs for the program you've put together for the #management hive of #pakcon24! 🔥 How to set up a 10x innovation culture by Nina Michahelles, Sarina Hergarten, Alexander Böhm, Nils Wagner How to build and scale high-performing companies by Friederike Reuter, Stefan Roebel, Martin Sondenheimer, Magdalena Maier Strategy is broken by Sebastian Herzog, Isabelle Schnellbuegel, Paul Becker, Simon Walter AI: The Biggest Opportunity for the German Mittelstand? by Dr. Alexander Mrozek, Dr. Sebastian Walter, Anna Franziska Michel, Dr. Alexandra Deichsel Why Digital Transformations often fail - particularly in Germany by Miriam van Straelen, Marc Schiekofer, Cecilie Hohlbein Hegelund, Moritz Trutschel Venture Clienting - Success Factors of Startup - Corporate Collaborations by Arno Baltruschat, Dr. Sophie Chung, Stefan Schmautz, Anne Decker Last ticket drop: https://lnkd.in/duPQg3Wc

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The economic development in Germany is currently under a lot of pressure. This is also visible in my area of passion the #automotive industry and the transition to #e-mobility. But we believe that a pivot is possible. Here is our latest perspective on “A pivot for Germany – All for growth and growth for all”. According to our results, Germany can increase its GDP by almost 50 percent by 2035. ▶️ With a dual strategy of stronger focus on future fields and higher productivity, plus a massive state investment push, Germany can become more attractive for investments from private sector sources. ▶️ The value of the German economy would grow from 12 to 24 trillion euros, which would mean an additional 31,000 EUR in annual income for households. ▶️ With this growth, central societal challenges can be addressed – with higher investments in education, health, climate change, infrastructure development, and social security systems. 👉 The full report is available here: mck.de/apivotforgermany (English) or mck.de/wachstumswende (German) #WachstumswendeDeutschland #60JahreMcKinseyDeutschland

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𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗚𝗲𝗿𝗺𝗮𝗻 𝗩𝗖 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗳𝗼𝗿 𝗦𝘁𝗮𝗿𝘁-𝘂𝗽𝘀 𝗘𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲! (at least, that's the hope according to the latest surveys by the German Private Equity and Venture Capital Association (BVK) and KfW Bank). 𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹? 🤓 The BVK's German Venture Capital Barometer surveys around 200 members quarterly, covering key metrics that describe the business climate in the German VC landscape, including fundraising, exit options, and more. Start-ups are at the end of the VC funding chain. If VC funds face a capital crunch, Start-ups feel the squeeze too. 𝗧𝗵𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 📊 I've graphically analyzed the data since 2019 (see image below) and found: 𝗖𝗼𝗿𝗼𝗻𝗮 𝗦𝗵𝗼𝗰𝗸: The pandemic was a shock but also spurred new business models and opportunities. VC sentiment on fundraising and exits was high between 2020 and 2021. However, Start-up entry valuations dropped, possibly due to market pessimism. The deal pipeline remained strong, with robust deal flow quality and quantity. Many Start-ups seized the moment to access VC investments at lower valuations, driven by the pandemic's uncertainty. 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗗𝗲𝗻𝘁 𝗶𝗻 𝟮𝟬𝟮𝟮: Many factors contributed to this downturn. Notably, the ECB's incremental interest rate hikes aimed at curbing inflation in Europe (see purple line). Increased energy costs, the war in Ukraine (loss of sales markets), supply chain disruptions, and poor market sentiment likely played roles. These challenges made it tough to raise fresh VC capital and secure attractive exits. A backlog of exits still exists. 𝗔 𝗥𝗮𝘆 𝗼𝗳 𝗛𝗼𝗽𝗲 𝗶𝗻 𝗤𝟮 𝟮𝟬𝟮𝟰: The sentiment indicator improved by 10.6 points to -8.9 balance points. A positive trend is also emerging in fundraising and exit options. 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗶𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮? 🤔 I hope the situation improves in the coming months and years. Young, dynamic, and innovative Start-ups are crucial for long-term economic growth, as seen in the USA. Have you noticed the negative sentiment as a Start-up? Or the exit congestion as a VC manager? When do you think the situation will turn around? You can find full access to the reports at: https://lnkd.in/eJUt7AeK

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Apple didn’t do it, xiaomi did it. Copying the Germans car makers and adding modern user experience on top, all for an incredible price. So far so good, German car manufacturers, what’s your next move ? ♟️ #xiaomi #automotiveindustry #automotivenews #automotivetechnology

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Congratulations to Mercedes-Benz AG! 🚗🌐   Their MO360 Data Platform has won the overall Microsoft Intelligent Manufacturing Award 2024 by Microsoft and Roland Berger 🎉   This cutting-edge platform, an evolution of the digital production ecosystem MO360, swiftly identifies supply chain bottlenecks and dynamically prioritizes production resources for electric and top-end vehicles. 🚀 Powered by Microsoft Azure, it enables global deployment of AI and data analytics while maintaining regional cybersecurity and compliance standards. 🌐🔒   What makes it stand out? Unlike other industrial data platforms, it achieves rapid digitalization success across all user groups in the complex automotive industry, democratizing data and driving enthusiasm at every level. 🙌 #MIMA2024

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Congratulations to Mercedes-Benz AG! 🚗🌐   Their MO360 Data Platform has won the overall Microsoft Intelligent Manufacturing Award 2024 by Microsoft and Roland Berger 🎉   This cutting-edge platform, an evolution of the digital production ecosystem MO360, swiftly identifies supply chain bottlenecks and dynamically prioritizes production resources for electric and top-end vehicles. 🚀 Powered by Microsoft Azure, it enables global deployment of AI and data analytics while maintaining regional cybersecurity and compliance standards. 🌐🔒   What makes it stand out? Unlike other industrial data platforms, it achieves rapid digitalization success across all user groups in the complex automotive industry, democratizing data and driving enthusiasm at every level. 🙌   #MIMA2024

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Working with German OEMs on a Mobility (you still say Automobile) Strategy since 2008. They know since 15 years or more what they have to do: they just have to do it. The CxU has stood in the way of innovation in mobility and energy for over 16 years - transportation ministers and the VDA have torpedoed all chances of change: bringing us up to this point. And you continue to ask the wrong people for strategy, and have the wrong people to execute: and anyone aware and watching this sees that the VDA and yourself are complicit.

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One of the biggest challenges to navigate for German automotive players right now: The radical workforce transformation until 2030. Three insights from our latest Strategy& analysis: 🚧 Every 3rd position today (~260.000 positions) will need to be newly filled until 2030.   ⚡ ~60.000 of these positions will remain unfilled even when addressed with recruiting efforts. ⛵ Automotive players must proactively act now with a holistic talent management strategy to bridge the talent gap. Dive deeper into our analysis and read our Strategy& study here: https://lnkd.in/egbSesmb  Joerg Krings, Dieter Kern, Nicola Becht (geb. Schudnagies), Tobias Karl, Sophie Kulig, Henning Rennert, Jörg Assmann, Felix Kuhnert, Mahadeva Matt Mani, Albert Zimmermann 

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🚀 Accelerating (Gen)AI competence at Mercedes-Benz Group AG with the #GenAI Campaign! 🎓 I recently held my last impulse talk about about how to leverage tangible business value with #AI, including #GenAI. I received this great opportunity to inspire more than 1.000 business experts to help them understanding the potentials and limitations of AI. Besides my contribution, there is a big choice of impulse talks, web-based trainings and readings available, severing thousands of people. Many thanks to everyone who joined, listened and took part at the discussions! 🙏 💻 GenAI isn‘t only a tool for #data and AI experts but for all office workers to boost #productivity. It dramatically reduces the barriers to use AI disciplines like natural language processing, image processing or data mining. For this reason, everybody has to be equipped with the ability to map AI capabilities to the business domain you are working in. 🙏 Many thanks to Silke Silva and all other colleagues of MB Learning who are the driving forces behind this valuable program! 👏 🎄🎓Are you also interested in getting more than just holiday weight over Christmas break? You‘re invited to join my #Udemy course to learn the essentials of applied AI and receive a Christmas discount for registration. Happy learning! ➡️ https://lnkd.in/eFRyfX6F ➡️ Voucher code: AI4CHRISTMAS #artificialintelligence #datascience #machinelearning #learning #training

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Shaping Europe’s #DeepTech future together! 🌍🤝 One of the highlights at this year’s #FallingWalls Science Summit was our #BCG x SPRIND - Bundesagentur für Sprunginnovationen Executive Table, bringing together leaders from diverse innovation agencies, corporates, and venture capitalists across Europe. Never before have we gathered such a diverse group to shape our deep tech future.  This fruitful discussion marked a powerful step toward a pan-European deep tech strategy, focusing on three crucial changes needed for us to lead in global innovation:  ➡ Change scientific dogma: Almost half of the world's PhDs are awarded in Europe, yet success for scientists is still measured mainly by publications. To empower real-world impact, founding a company should be a natural next step post-PhD. Shifting this mindset can inspire a new generation of science-driven entrepreneurs. ➡ Strengthen business transfer: With German universities investing only 0.1% of their budgets into business transfer, we see an urgent need to rethink these priorities. University transfer centers should move from profit centers to service providers, supporting deep tech startups through long-term investment, encouraging both risk-taking and sustainable growth. ➡ Build a shared ecosystem: While Europe has made strides in early-stage funding, there’s a gap in later-stage investments, especially compared to the US. Encouraging companies and governments to become startup clients and fostering venture clienting are essential steps to create a sustainable ecosystem that helps deep tech startups scale effectively. At BCG, we are proud to have collaborated with SPRIN-D to build these bridges and foster the essential discussions. Thank you to all participants for joining the table and exchanging your ideas.  #Innovation Markus Lorenz Rafael Laguna de la Vera Antonia Jenkinson, ACCA, FCSI Anna Bergstrand António Grilo

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The GenAI discussion in Automotive is everywhere, from boardrooms to the coffee kitchen - yet how to best get started and scale GenAI initiatives across the business? From over 300 delivered GenAI projects at Capgemini Invent we derived 10 Hidden Secrets on proven approaches and considerations. Use these learnings to accelerate your GenAI journey and bring to life exceptional customer experiences and business value in your organization! If you want to know more on how Capgemini Invent can support your journey as a recognized leader in CX Strategy Consulting and AI Services - please don't hesitate to get in touch with myself or our other GenAI Automotive experts: Tim Eberhard, Martin Rauh, Robby Henkelmann, Johanna B. M. Hoffmann, Jennifer Ludwig #GetTheFutureYouWant #GenAI #Automotive

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++ This is Not a Post for Sympathy, But a Crucial Reminder that taking care of ourselves should always be priority number one. ++ Last December, I arrived in Łódź for business in the early hours of the morning, only to be hit by severe tooth pain. The kind that makes you rush to the emergency room, desperate for relief. Little did I know, this was just the beginning. Back in Romania, where I was having my "work abroad" stint, my partner took me to the dentist. What we discovered was far more serious than I could have imagined: a severe issue with my upper jaw that, if left untreated, could lead to facial collapse. The reality of this hit hard. I had to undergo surgery, and the process is still ongoing. Just this Monday, I underwent another procedure. Now, I find myself living, working, and traveling with a swollen face and temporarily missing a frontal tooth until the end of the month. This experience has taught me a crucial lesson: taking care of ourselves is non-negotiable. As someone with dental phobia, I realize my fear could have put me in an even tougher situation. Ignoring our health can have serious consequences, and it's a stark reminder that we must always prioritize our well-being. So just just keep this in mind; in our fast-paced lives, it's easy to put off those check-ups, to ignore that persistent pain, or to let fear dictate our actions. But we owe it to ourselves and our loved ones to stay on top of our health. Self-care is not a luxury; it's a necessity. Stay healthy, stay proactive, and remember: your health is your most valuable asset. 💪💼💖 #HealthFirst #SelfCare #ProactiveLiving #PersonalExperience

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Preparing the future further and better...

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Moin Moin. Was Geht? OMR24   A lot is going on, a lot of moving pieces – it’s exciting and fun! Answers to my question before going this year to OMR and my key take away to these: ⚡How to make best use of AI and ML? Other than the name “Artificial Intelligence” suggests, it is not intelligent, it cannot solve new problems (yet). But AI tools are extremely efficient in managing standard tasks, based on experience and data. Therefore, all indirect processes should be targeted asap: Supply Chain, Purchasing, Bookkeeping, Payroll, etc. You need these savings urgently to stay competitive. Get going. Use the Data you have. ⚡How best to manage risk and ops? It is as simple as this: The opportunity is - just f…. do it! Then you have the chance to stay in the business. The risk is - not do it or be too slow. You will lose out and get uncompetitive.   ⚡How to make your team fit for this future? Make AI a Boss Thing! Appoint an AI responsible reporting directly to you. Have an AI responsible in every department. Talk about the opportunities, give confidence that you will manage this and succeed. Invest in your people. Make them be part of something special – and driving AI within the company and for the benefit of the company if very special and very rewarding!   The key consequences for the practical work with my clients are: ✅ You need a clear objective and a road map for the next 12 months (these times you are not able to look out longer) – and then focus on max Top 3 priorities! Your resources and in particular your AI knowledge is still limited. To make a good decision you need to know where you want to be using AI in 12 months. Analyze your potential projects portfolio and decide what brings you the biggest bang for the buck $$$. Then – Focus, Focus, Focus - and - Execution, Execution, Execution! ✅ Don’t overcomplicate it – get going, get experience, learn, and adjust as you go. Speed is far more important than perfection. ✅ Be Technology open and flexible. The application you might choose today might not be there tomorrow or not the best solution for the next phase.   In addition, two hints that I liked very much: 💡Combine your Chatbots for Service, Sales, Technical Hotline etc. with ChatGPT. Significant improvements of customer satisfaction are measurable. 💡Use TikTok as a Sales Channel. For people under 30 years TikTok is already the No.1 search Engine. 53% of the users start the App with the search function. Be fast, take a risk, have fun – I am here to support you being successful for the long run!   #OMR24

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Now online: State-of-Innovation #8 with Katharina A. F. Lowinski, founder of ryvr.me and former innovation manager with Volkswagen AG:  "How to innovate in a non-core business area – lessons from an innovator in the automotive industry" 🚗   In this episode Katharina shares her experience with building up a digital platform 👩‍💻 out of the core business of a leading automotive company. Short spoiler: when you burn for an idea 💡, make sure to make the management excited about it, as you need them to sponsor your idea. Pick one person that likes your product and can help you raise your voice. It's also important that such a promotor can make sure you have access to resources and experts in the organization. Support is needed if you want to create something new.    What to expect from that Episode 🎙:  - What is the rational to innovate in a non-core business?  - Why it is important for a car manufacturer to think about mobility as a whole!  - How to keep the fire burning even in bad weather!    A very important question that we are discussing is "what exactly is the core business?", as that is the ultimate question to gain understanding on what a "non-core business" would be. Is a navigation service core or non-core for a car manufacturer? What about helping people arriving on time at a meeting in urban areas? What about helping people to organize a weekend trip with friends? There are many "jobs-to-be-done" where a car may play an important role. In all of these examples people cannot get the whole job done just by using a car. It takes planning, preparation, knowing how to execute a travel, monitoring, and knowing how to modify a travel or the mode of transportation. And not to forget about "the last mile" when finishing a travel (at the point of destination). A car manufacturer may decide if any of these jobs or job steps are considered "core business" or if that term only covers an existing product that currently generates revenues (e.g. car sales). Depending on how a company defines its core business (e.g. the existing line of products, or the core job that is being supported with different solutions) may change how innovation is being managed, focused and budgeted. In a nutshell: Innovating in a non-core business is first of all a question of how you define it, and then a question of how to create a mindset towards helping customers get their jobs done better;)    What do you think? Looking forward your comments 😀   Find the full episode here:  https://lnkd.in/dSGuPF6D   #stateofinnovation #mobility #automotive #opportunitydiscovery #customercentricity #outcomedriveninnovation 

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Always asked myself, if I can be happy …always? As an entrepreneur you are in the natural habit of optimizing all aspects of a project so why don’t optimize your life? After many years of learning about what makes us happy, I think it is only a transient state. But maybe we can feel even better … when we are in Flow! Flow is the state of consciousness in which we forget space and time, are maximally happy, motivated and efficient. In this state, we feel our best and achieve the most. What do we need to achieve this flow? Why is it so important for founders and managers? I talk about this in the podcast with editor Elena Todeva Listen in and share your best flow moments. #flow #flowmoment #success #performance #motivation #alignment #leadership #newwork #startup #vc #entrepreneurship

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Announcing State-of-Innovation #8 with Katharina A. F. Lowinski, founder of ryvr.me and former innovation manager with Volkswagen AG:  "How to innovate in a non-core business area – lessons from an innovator in the automotive industry"    In this episode Katharina shares her experience with building up a digital platform out of the core business of a leading automotive company. Short spoiler: when you burn for an idea, make sure to make the management excited about it, as you need them to sponsor your idea. Pick one person that likes your product and can help you raise your voice. It's also important that such a promotor can make sure you have access to resources and experts in the organization. Support is needed if you want to create something new.    What to expect from that Episode 🎙:  - What is the rational to innovate in a non-core business?  - Why it is important for a car manufacturer to think about mobility as a whole!  - How to keep the fire burning even in bad weather!    Online by May 14th. Stay tuned 😉   I talk to innovators from various industries on how they will innovate (in) the future. How are new opportunities discovered, how are decisions made on innovation, and how to successfully bring new products/services to markets. Find all episodes here:  https://lnkd.in/dMHju6Nu   #stateofinnovation #mobility #automotive #opportunitydiscovery #customercentricity #outcomedriveninnovation 

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