Shelby Walsh

Shelby Walsh

Toronto, Ontario, Canada
5K followers 500+ connections

About

I have over a decade in experience leading teams and driving results and been featured in…

Articles by Shelby

  • Consumer Behavior on the One Year Anniversary of the Pandemic

    Consumer Behavior on the One Year Anniversary of the Pandemic

    It's hard to believe that March 11th is the one-year anniversary of when Covid-19 was officially declared a pandemic by…

  • The Rise of the Everyday Ambassador

    The Rise of the Everyday Ambassador

    Some cohorts have seen the events of 2020 as a disruption and believe we will get back to “normal,” whereas younger…

  • The Rise of Hygge (again), Cottagecore & DIYers

    The Rise of Hygge (again), Cottagecore & DIYers

    We've spent a lot more time at home this year (whether some of us like it or not) and it looks like many of us will be…

    1 Comment
  • In case you missed it...

    In case you missed it...

    We just held a webinar this week with Nick Thompson, Editor-in-Chief of WIRED, which I've included above in case you…

  • 2020: The Ultimate Trend Accelerant

    2020: The Ultimate Trend Accelerant

    2020 has not been a year of small changes. As I was reflecting on this year, it’s hard to remember all of the important…

    1 Comment
  • The Adapting Cannabis Industry

    The Adapting Cannabis Industry

    With the passing of Bill C45, Canada became the second country in the world to legalize cannabis nationwide. A similar…

  • The Next Generation of Dating Services

    The Next Generation of Dating Services

    Hyper-personalized matchmaking is shaping the future of how we find love and friendship Finding the right connection on…

  • The Next Generation of Personalization has Arrived

    The Next Generation of Personalization has Arrived

    Brands are beginning to leverage genetics of consumers to tailor their offerings 92% of marketers and executives…

  • When should brands speak out?

    When should brands speak out?

    Campaigns around gender equality often meet with mixed success. Large brands such as Hard Candy have been criticized in…

Activity

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Experience

  • Dig Insights Graphic

    Dig Insights

    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

  • -

    Toronto, Canada Area

  • -

    Toronto, Ontario, Canada

  • -

    Toronto, Ontario, Canada

Education

  • Queen's School of Business

Licenses & Certifications

Volunteer Experience

  • Seneca College Graphic

    Board Member, Creative Advertising

    Seneca College

    - 4 years

    Education

    Helping to optimize Seneca's creative advertising program to attract more students and increase hiring rates post completion of the program.

  • University Health Network Graphic

    Board Member

    University Health Network

    - 1 year 3 months

    Health

    The UHN Impact Collective (UIC) is a group of next-generation leaders who share a passion for community building and advancing the future of health care. Members of the UIC share their time, talents and networks to raise awareness and financial support for the highest priorities of Toronto General and Toronto Western hospitals.

Publications

  • Three trends shaping DTC strategies

    Strategy Magazine

    Direct-to-consumer (DTC) brands have skyrocketed in popularity with millennial and Gen Z consumers, and are predicted to drive $16 billion in sales by 2020 globally. The top 15 DTC brands by funding have collectively raised $2.2 billion, according to Crunchbase.

    The personal connection developed by going DTC is real and powerful. Brands have more opportunity to collect data on their consumers and create a dialogue to make their products more desirable. DTC models allow businesses to…

    Direct-to-consumer (DTC) brands have skyrocketed in popularity with millennial and Gen Z consumers, and are predicted to drive $16 billion in sales by 2020 globally. The top 15 DTC brands by funding have collectively raised $2.2 billion, according to Crunchbase.

    The personal connection developed by going DTC is real and powerful. Brands have more opportunity to collect data on their consumers and create a dialogue to make their products more desirable. DTC models allow businesses to launch, test, get feedback and iterate with less risk and overhead cost. And, as the category continues to evolve, three trends are emerging that are defining the way these brands position themselves in the market.

    See publication
  • Growing a Business & Cross-Pollination

    Move the Dial

    Shelby Walsh, President and Head of Research at TrendHunter shares with Amber Mac how the company has grown into the largest trendspotting platform in the world and how they help brands find new ideas faster. Shelby recounts the early days of the small operations and how they have managed to differentiate themselves in the marketplace by leveraging the power of crowdsourcing. She also explains the challenges in scaling the business and the importance of focusing on a diverse workforce as they…

    Shelby Walsh, President and Head of Research at TrendHunter shares with Amber Mac how the company has grown into the largest trendspotting platform in the world and how they help brands find new ideas faster. Shelby recounts the early days of the small operations and how they have managed to differentiate themselves in the marketplace by leveraging the power of crowdsourcing. She also explains the challenges in scaling the business and the importance of focusing on a diverse workforce as they build the team. Thank you to Globalive Media and TD Bank Group.

    See publication
  • Digital detox: could you live without your smartphone?

    Globe & Mail

    The war against hyper-connectivity is a new one, but over the past year, TrendHunter.com’s research has detected a growing movement to help dampen our Internet dependence. It’s focused on health and wellness movement, but moves beyond simply what we eat and the ways we exercise our bodies. It’s bleeding into the concept of promoting healthy balance for the mind as well.

    See publication
  • With beacons and gamified networking, the conference business is going digital

    Globe & Mail

    The conference has been forever changed since the rise of social media, and now a second-wave of low-cost, high-impact technology is disrupting the circuit once again. The three major trends that seem to be on the rise on the conference scene are beacon-based personalization, virtual experiences and gamified networking.

    See publication
  • Marketing to Your Consumer's Inner Child

    Marketing Magazine

    Recalling a time of fewer responsibilities and a more carefree mindset, today’s adults are looking for escapism from the ever-connected working world. They want to enjoy something more visceral, surreal and surprising, so a little “grown-up playtime” is just what the doctor ordered. Many brands are helping provide that break from reality with experiential marketing that transports adults back to their youth and puts their stress in the backseat.

    See publication
  • Five trends that will change consumer behaviour in 2016

    Globe & Mail

    Commerce is changing rapidly, and the pace is unlikely to slow down in 2016. Expect these trends, detailed in Trend Hunter’s 2016 Trend Report, to take flight this year.

    See publication
  • The Gamification of Decisions

    Marketing Magazine

    Many businesses are catching on to the success of Tinder, which is currently valued at around $1.6 billion. Tinder isn’t a niche, passing fad or joke. It’s a full-fledged business, now complete with a subscription model and a large and loyal user base. Isn’t that what every brand is looking for?

    Looking past the stigma of Tinder, it’s easy to see that people want an easier, faster and fun way to make decisions big and small. This doesn’t just go for finding Mr. or Mrs. Right, but has now…

    Many businesses are catching on to the success of Tinder, which is currently valued at around $1.6 billion. Tinder isn’t a niche, passing fad or joke. It’s a full-fledged business, now complete with a subscription model and a large and loyal user base. Isn’t that what every brand is looking for?

    Looking past the stigma of Tinder, it’s easy to see that people want an easier, faster and fun way to make decisions big and small. This doesn’t just go for finding Mr. or Mrs. Right, but has now extended into the fashion, employment, marketing and auto industries with various start-ups ripe to take over market share.

    See publication
  • New toys for girls aim to spark interest in science and math

    Globe & Mail

    Conversations about gender roles of children, stereotypes, empowerment and more gender-neutral toy options have been a hot topic as of late as study after study shows a huge disparity between males and females represented in STEM industries.

    How did this imbalance arise? What’s causing it? And how do we solve it?

    See publication
  • Marketing to Millennial Parents

    Marketing Magazine

    Brands today are chasing after the coveted millennial target: young, digitally savvy consumers who don’t know a life without social media and smartphones. But, what many marketers don’t realize is a large portion of millennials has grown up. According to BabyCenter, millennials were responsible for 78% of the 386,000 annual births last year in Canada and 80% of births globally.

    What happens when the world of millennials collides with the world of parenting?

    See publication
  • Winning with FOMO

    Marketing Magazing

    FOMO – the fear of missing out – isn’t just the latest buzzword. It’s very real in a world of digital natives. These consumers (born after 1980) are in need of constant stimulation. The first thing that pops into their mind while they’re bored or while they’re experiencing something mind-blowing is to reach for their phones and either see what others are sharing or share themselves.

    See publication

Honors & Awards

  • 30 Inspirational Women Making a Difference in Tech

    The Review

    The Review’s annual Women in Tech list honours some of Toronto’s groundbreaking and influential women making a difference in the city’s tech ecosystem. Whether they work for a non-profit or one of the city’s most successful companies, these women are leaving their mark and driving change in the industry. Read more here: https://dmz.ryerson.ca/top-30-women-in-tech-2018/

  • Techweek 100 Established Leaders

    Toronto Tech Week

    This award highlights the organizations and people who generate sustainable wealth creation and inspire innovative spinoffs and those who implement new technology or progressive initiatives.

  • Change Agent

    Canadian Business

    This list profiles Canada’s next generation of business leaders, identifying 38 of the most exciting innovators, upstarts, renegades and geniuses who are reinventing the way Canada does business now.

    http://www.canadianbusiness.com/innovation/change-agent/shelby-walsh-trend-hunter/

  • 10 Canadian Women Taking the Tech World by Storm

    Notable

    It’s no secret that men dominated the tech world at one point in time.

    But it’s no longer just a man’s world. The times have changed and women are killing it on the technical turf, especially here on Canadian soil.

    These are the women who have broken down industry barriers, climbed the ranks, and are now running their own innovative businesses.

    http://notable.ca/10canadian-women-who-are-taking-the-tech-world-by-storm/

  • 15 Women to Watch

    Social Media Week

    One of the greatest aspects of #SocialMedia is the diversity of thought leadership behind it. As a new and quickly developing field, it transcends many traditional social and cultural boundaries. SMWi Toronto is proud to have such a strong female contingency and 15 incredible female speakers at Social Media Week who have great stories to tell.

    https://smwitoronto.com/2016/05/27/15-women-watch-smwi/

  • Canada's Most Powerful Women: TOP 100

    WXN

    Canada’s Most Powerful Women: Top 100 Awards shines a spotlight on the incredible accomplishments of professional women across Canada in a way that both recognizes talented leaders and inspires others—the next generation, their peers and themselves—to push the boundaries of what’s possible even further.

    https://www.wxnetwork.com/top-100/top-100-winners/

  • Top 30 Under 30

    Marketing Magazine

    Marketing Magazine put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry. From PR to advertising to media and beyond, their 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.

    http://www.marketingmag.ca/brands/30-under-30-%E2%80%93-shelby-walsh-86559

Organizations

  • UHN Impact Collective

    Board Member

    -

    The mission of this group is to raise awareness and support for Toronto General Western Hospital Foundation.

  • Seneca Creative Advertising

    Board Member

    -

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