reGEN Impact Media’s Post

NEXT-LEVEL POSSIBILITY - Open to a conversation? In a recent conversation with a female-founded, female-friendly Canadian brand, I learned about their passionate and loyal 2-million customer base. Amazing! 🦋 PIONEERS - reGEN Impact Media is pioneering in the space of regenerative media. In 2025, we'll take next steps to launch our media-tech-health platform in an intentional way. 🦋 reGEN's mission: To deliver curated experiences in uplifting media to audiences based on personal preferences. 🦋 reGEN vision: To become an inclusive, innovative, and interactive alternative media network that helps us to redefine the role of media in our lives. 🦋 We are curating an 'impact syndication partnership' that's different: Where brand marketers converge to bring LIFT-OFF. 🦋 Imagine, 5 Canadian-owned companies to create a cumulative engaged audience of 10 million females, ready to mobilize #MoreFromMedia: 🦋 MORE inspiring stories about female athletes, changemakers, and role-models 🦋 MORE health and wellness solutions for 50+ females 🦋 MORE curated products and services from a roster of brand partners who get it 🦋 MORE uplifting media delivered the way you want it 🦋 MORE #reGENrewards to incentive health habits. Because so much more is possible. Want in? Join our #MoreFromMedia campaign, and let's book a conversation.

On World Population Day, we ask you to take out a moment of your time and reflect on the impact that 8 Billion voices can generate. Each voice has the potential to feature a story, an idea, and be a change driver. Moris Media's Digital Doctors understand the power of communication to shape narratives and drive action. These stats can further help comprehend this growing need: Social Media usage is spreading like wildfire. 50% of the world’s population is now active in one or multiple social media platforms. 📢 Social media referrals are having a high impact on customer buying patterns. 71% consumers are more likely to make a purchase based on them. 🤝 The increasing relevance of being socially and environmentally conscious for brands comes from 66% of their customers expecting them to take a stand. Moris Media empowers organizations to use their voices for good. Our role is in crafting those compelling narratives that help in raising awareness and inspire actions that provide lasting benefits. Irrespective of your role, maybe as a non-profit championing sustainability, a socially responsible business, or a change-passionate individual, the PR and Digital Marketing expertise of our Digital Doctors gives you the tone needed to connect with a global audience. We are committed to working together and building a sustainable and equitable future for all. Book your consultation with our Digital Doctors: https://lnkd.in/d8NZSzFi - - - #WorldPopulationDay #Sustainability #SocialImpact #PR #DigitalMarketing #MorisMedia #Storytelling #BrandPurpose #SocialGood #MakeADifference

The rise of Gen Z in the marketplace fascinates me. Dubbed "The Honest Generation" by research firm Futerra, this group is redefining brand engagement with their robust demand for transparency and sustainability. Eye-Opening Insights (granted they are more US-centric): 1️⃣ 84% of Gen Zers demand greater transparency in labour practices. 2️⃣ 79% seek deeper insights into environmental impacts. More than just consumers, Gen Z is dynamically interacting with brands, challenging the traditional marketing funnel, and reshaping our approach to consumer relationships. Three Crucial Takeaways from the article: 1️⃣ Transparency is Mandatory: Full disclosure on product origins and manufacturing is essential. 2️⃣ Inherent Sustainability: Sustainable practices must be core to business operations. 3️⃣ Activism through Consumption: Economic power is used to endorse brands that mirror their ethical standards. Based on the insights from the article and takeaways, this is what I would consider in engaging this audience strategically: 1️⃣ Authentic Messaging: Genuine communication is key; Gen Z knows when brands aren't being sincere. 2️⃣ Embracing Digital Platforms: Utilise social media like TikTok and Instagram for rapid, viral engagement. 3️⃣ Supporting Causes: Align with social and environmental causes that resonate with Gen Z. 4️⃣ Influencer Collaborations: Partner with influencers who genuinely embody these values. 5️⃣ Personalized Experiences: Offer unique, customizable interactions. 6️⃣ Revamping the Funnel: Adapt to their non-linear engagement patterns with multi-channel strategies. In conclusion, engaging Gen Z means embracing transparency, sustainability, and authenticity. Our marketing tactics must evolve to meet their sophisticated expectations and dynamic interaction styles. https://lnkd.in/gSYYpK9u #GenZ #MarketingStrategy #BrandTransparency #Sustainability #DigitalMarketing #FutureOfMarketing #BusinessEthics

#Social_Media: The Ultimate Catalyst for Change In our digital age, social media has become an incredible force for driving change and making voices heard. Here’s why social media is turning the tables and creating a better world: 1. **Amplifying Every Voice**: Social media gives everyone a platform to share their stories and advocate for what matters. Viral hashtags and posts can bring global attention to important issues, ensuring no voice goes unheard. 2. **Reaching the World Instantly**: With billions of users, social media allows messages to spread like wildfire. This instant connectivity is key for rallying support, organizing events, and raising awareness in real time. 3. **Democratizing Information**: Social media breaks down traditional barriers, allowing diverse voices to shine through without the filters of mainstream media. This inclusivity ensures a rich tapestry of perspectives is shared and celebrated. 4. **Building Strong Communities**: Social media connects people around shared passions and causes, fostering supportive, engaged communities. These networks are essential for collaboration, resource sharing, and driving collective action. 5. **Promoting Accountability**: By sharing real-time documentation of injustices, social media holds those in power accountable. This transparency can lead to immediate action and long-lasting reforms. 6. **Fueling Creative Advocacy**: Social media thrives on creativity, allowing for innovative and engaging campaigns. Compelling storytelling and interactive content resonate deeply, especially with younger, digitally-savvy audiences. 7. **Empowering Economically and Socially**: It Open doors for economic empowerment through content monetization. Additionally, social media provides educational resources and networking opportunities that can change lives. Social media isn’t just a communication tool—it’s a transformative catalyst for change. It empowers individuals and communities to connect, share, and drive progress. As we harness its potential, social media will continue to shape a more connected, informed, and equitable world. #SocialMedia #DigitalTransformation #ChangeMakers #CommunityBuilding #Empowerment

Ready to crack the code? Gen Z consumers are reshaping the marketing landscape, and our team is dedicated to evolving with the landscape. Check out our latest research, below. #genz #advertising #brandmarketing #marketingresearch

Why culture is the centre of every successful business...👇 Every Thursday my inbox is brightened up with neon pink font and witty sentence openers thanks to The Marketing Millennials newsletter. 📰 But amongst the emojis and memes (the perfect accompaniment to my morning coffee), there are gems of marketing insights from the top players. This week's discussion with Eric Liedtke gave insights into the power of culture... '𝘼 𝙥𝙡𝙖𝙣 𝙨𝙚𝙣𝙩 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙝𝙚𝙖𝙫𝙚𝙣𝙨 𝙬𝙞𝙡𝙡 𝙨𝙩𝙞𝙡𝙡 𝙘𝙧𝙪𝙢𝙗𝙡𝙚 𝙪𝙥𝙤𝙣 𝙞𝙩𝙨𝙚𝙡𝙛 𝙞𝙛 𝙩𝙝𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙘𝙖𝙧𝙧𝙮𝙞𝙣𝙜 𝙞𝙩 𝙤𝙪𝙩 𝙛𝙚𝙚𝙡 𝙘𝙤𝙢𝙥𝙡𝙖𝙘𝙚𝙣𝙩 𝙤𝙧 𝙪𝙣𝙝𝙚𝙖𝙧𝙙.'-Eric Liedtke (Ex-Adidas Brand President) It’s a great reminder: even the best strategies need a strong cultural foundation to succeed. When teams feel supported and valued, creativity and passion can truly flourish. 🌱 #marketing #adidas #companyculture #creativeindustry #marketingmillenials

Special day creatives and branding play a pivotal role in establishing a brand's identity in the digital world. By aligning with social causes and marking important days like Earth Day, World Health Day, or International Women's Day, brands can showcase their values and commitment to social responsibility. This not only enhances brand visibility but also builds a deeper emotional connection with audiences, creating trust and loyalty. Celebrating special days on social media allows brands to communicate their unique personality while supporting meaningful causes, giving audiences reasons to engage and share. It's an effective strategy for brand recognition and fostering positive impact. #Branding #SocialResponsibility #DigitalMarketing #SpecialDays #BrandRecognition #SocialMedia #EmotionalConnection #CorporateResponsibility #MarketingStrategy #SustainableBranding

68% of Gen Z values brands that champion social causes 🌍, per SimplicityDX. Highlighting sustainability & inclusivity in your campaigns isn’t just good—it’s essential for younger audiences! 🙌 #SocialImpact #BrandStrategy #GenZMarketing #DigitalMarketingTips

Exploring Gen Z: 7 Key Insights about the values of a generation. Working on communication on climate issues and social change, I recently revisited the 2021 "Human Algorithm" study by Archrival on Gen Z values. Despite being a few years old, its findings remain relevant today. Here are my key takeaways: 1. Peer Influence Over Algorithms: Gen Z values peer recommendations over sophisticated algorithms when it comes to taste and beliefs. 2. Political Engagement: This generation seeks brands that help them understand and harness their political power. They urge brands to shift focus from major elections to critical issues like diversity, inclusion, and climate change. 3. Local Focus: Gen Z wants brands to engage more in local politics, encouraging voter registration and participation in local elections to drive community impact before going national or global. 4. Accountability: Gen Z acts as political watchdogs, ready to hold brands accountable for their political stances and actions post-election. 5. Influencer Trust: Traditional influencers are losing ground. Gen Z prefers trustworthy, knowledgeable, and informed figures over those with large followings. 6. Corporate Responsibility: A significant social media presence now demands responsibility. Gen Z expects corporations, brands, influencers, and celebrities to contribute positively to society. 7. Human Connection: Brands need to be real, transparent and engaged. Trust must be earned through consistent, genuine actions. This study underscores the importance of authenticity, accountability, and local engagement in resonating with Gen Z. As we navigate a post-pandemic world, these insights can guide us in building stronger, more meaningful connections with this influential generation. A PDF with the most important passages marked as comments can be found here: https://lnkd.in/ek3UeS2n #GenZ #SocialChange #ClimateAction #BrandStrategy

Rumour has it, that there are new buzzwords in the digital world, & I got to know all about them at the Digital Summit Series. Have a look! 👇 1️⃣ Newstalgia – The revival of retro elements with a modern twist. From revamped TV shows to vintage-inspired tech, it’s all about giving nostalgia a fresh, new spin. 🔄 2️⃣ Phubbing – Guilty of checking your phone during dinner? That’s phubbing: snubbing people for your screen. Time to put the phone down, maybe?📵 3️⃣ Deinfluencing – A movement encouraging conscious consumption. Influencers are now saying, “Think before you buy!” It’s all about sustainability and making mindful choices. 🌍💡 4️⃣ Swipe Culture – Whether it’s dating, shopping, or scrolling, quick decisions rule the day. Swipe left, swipe right, and move on! 💨 5️⃣ Thunberging – Inspired by Greta Thunberg, it's all about making greener, more sustainable choices to help protect our planet. 🌱 Last but not least— Authenticity. A word I’ve heard everywhere lately, but it’s not just a buzzword—it’s a game-changer. In a world oversaturated with content, staying true to your brand and voice is more important than ever. It’s still relevant and will continue to be for years to come. 💯 The digital world is evolving fast. Which buzzword resonates with you the most? Share new buzzwords that you've come across. Drop a comment below! 👇 #DigitalMarketing #Buzzwords #DigitalSummit #Trends