Dig Insights

Happy Holidays from all of us at Dig Insights! 🎄✨ We’re wrapping up the year with gratitude, laughter, and (of course) lots of good food. Wishing you all a season filled with warmth, joy, and time spent with the people who matter most 🫶

What a year it’s been! 🎉 A huge thank you to our colleagues, clients, and partners for being part of this journey. We couldn’t have done it without you. Here’s to an even bigger and brighter 2025 — let’s keep pushing boundaries together! 🚀

Taking a moment to share some heartwarming news from our team ❤️ Every holiday season since 2011, we come together to support Dreams & Wishes Children's Charity, a Toronto-based organization dedicated to ensuring children have gifts to open on Christmas morning. It's a cause that truly resonates with us, helping local families celebrate the season with joy and hope. This year, we smashed last year's donation record - collecting over $18,300 for local families (!) - and managed to cover all of the Dreams & Wishes wish lists. THANK YOU to all of our generous team members and research partners for making this possible. We'll see you again next year. Canadian Viewpoint, Dynata, Tab House, E-Tabs, ATP Canada Software & Services Ltd, Leger Opinion - Opinion Rewards, Steam Whistle Brewing

New insights added to your cart! We’re wrapping up the year by diving into Retail! 🛍️🛒 - Shoppers really crave lower meal costs, skipping long checkout lines, and spotting essentials more easily. - Consumers are excited about AI tools for comparing prices and assisting them in cooking. - Actions speak louder than words, especially when it comes to impulse buying. 2025 is almost here — be sure to leverage these insights to optimize your strategy! 🤩

Ever feel like Netflix just knows what you want to watch next? Spoiler: It’s all thanks to Gen AI. In this week’s Dig (In)spiration, Jess Gaedeke reflects on her chat with Anish Raul, Senior Marketing Lead at Sling TV, part of Dish Network, about the transformative power of Gen AI in marketing. Here’s what you’ll learn: ✨ Why curiosity and initiative (like Anish’s approach) are driving the next wave of AI adoption. ✨ How hyper-personalization powered by Gen AI is reshaping consumer expectations. ✨ How seamless customer experiences are becoming key as consumers access content across multiple platforms. 🎧 Listen now: https://lnkd.in/gUrxqC9W 📺 Watch here: https://lnkd.in/gzi5MPmd We’d love to hear how AI is shaping your marketing strategies! Share your thoughts below. 👇

Which market research trends are going to dominate 2025? We tapped into the insights of our senior leaders to uncover which trends they’re most excited about in the new year. Here’s a quick run-through: ✨ AI survey writer for making survey programming faster & easier. ✨ Increased role of human-powered qual in the age of AI. ✨ Accessibility and inclusivity in survey-making. ✨ AI video interviewing for conducting qualitative research at scale. Tune in to hear the full trends below ⬇️ Joel Armstrong Jacqui Vallery Robin Brown Razvan Rosu

AI, AI, AI! Today’s Dig Wrapped is all about Artificial Intelligence 🤖✨ - We found 5 shocking things AI can do better than humans (and it’s not just writing emails). - While research pros want to use AI, the ‘how’ is still somewhat unknown. - Consumers are embracing AI for convenience — think price comparison tools and tech-forward dining experiences. As the appetite for AI continues to grow, the opportunities to innovate are endless. Are you ready to integrate AI into your strategies in 2025? 🤔

We’ve got exciting news… Pack testing just got a whole lot faster (easier, smarter, and cheaper) ✨ In our latest white paper, we tested RXBAR A.M.’s new package design using two methods: a traditional virtual shelf test and Upsiide, our agile pack testing platform. The result? Both approaches identified the same winning design. But Upsiide achieved it quicker, at a lower cost, and uncovered richer insights along the way. Download the white paper to learn: 🛠️ How we created a faster, cost-effective, mobile-friendly approach to pack testing  🍫 How RXBAR A.M. improved visibility, purchase intent, and clarity with a new design. ‼️ The 3 critical factors every package needs to win on shelf Start optimizing your packaging today: https://lnkd.in/ggJdTjvM

We’re thrilled to welcome Shirey Lane Asquith as our new SVP of Key Accounts Sales! 🤩 With over 15 years in the market research and insights industry, Shirey is bringing her expertise in translating client challenges into actionable solutions and building incredible teams through trust, empathy, and authenticity. We can’t wait to see the impact she’ll have as we head into 2025 and beyond! Shirey shared a few words about what she’s most excited about as she joins the Dig team. Let's give her a warm welcome in the comments! 👏👏👏

Would you like fries with that? Dig Wrapped 2024 for Quick Service Restaurants is here to satisfy your craving for hottest trends! 🍔🔥 - Interest in plant-based protein is growing, and people are converting for taste and texture. - Consumers look for simple and clean plant-based ingredients - think potatoes and beans. - Caramel vanilla lattes, salted caramel and red velvet chocolate milkshakes topped the charts for specialty beverage favorites. QSR brands, don’t sleep on these trends and start leveraging them in 2025! 🤩