Welcome to the team, Olena Somova🎉 We’re glad to have you on board! Your expertise in survey design and analysis will be a valuable addition as we continue advancing in research and insights. Looking forward to achieving great things together! #Innovation #Research #CareerGrowth
About us
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.
- Website
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http://www.hotspex.com
External link for Hotspex
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Brand strategy research, concept testing, packaging design, consumer-driven ideation, quantitative emotional measurement, consumer panel, concept design, concept optimization, packaging testing, and packaging optimization
Locations
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Primary
Get directions
40 Eglinton Ave, East
Suite 801
Toronto, ON M4P 3A2, CA
Employees at Hotspex
Updates
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Unlock the Power of Emotionally Motivated Giving this Giving Tuesday! 🎯 Ready to expand your donor base? Our latest blog shows how not-for-profits can combine EthoSense emotional segmentation with SquareKnot Analytics to target donors who are motivated to give. In this post, you’ll learn how to: ✅ Find high-value donors and look-alike audiences ✅ Use emotional motivators to boost donor engagement ✅ Maximize your impact with data-driven strategies. Get ready to make this Giving Tuesday your most successful yet! 🔗 Read the full blog here https://lnkd.in/gn2U6tD6 #GivingTuesday #DonorEngagement #DataDrivenStrategy #Fundraising #Nonprofit #EthoSense
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Join us in congratulating Caterine Camacho on her well-deserved promotion to HR Generalist! Her hard work, commitment, and passion for our team have truly made a difference. Here’s to even more growth, achievements, and success in this exciting new chapter! #CareerGrowth #Innovation #MarketResearch
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We're thrilled to have Eris Sholla join us as our newest Research Executive at Hotspex! Wishing you all the best as you embark on this exciting new path. We look forward to seeing your contributions and growth with us! 🎉 #Research #Innovation #TeamWork
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Excited to welcome Akanksha Singh to Hotspex as our new Senior Research Manager! She brings a wealth of research management experience to the team, and we’re looking forward to accomplishing great things together! #Research #Innovation #TeamWork
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Ever wondered why a piece of chocolate can turn a bad day around? Today is International Chocolate Day 🍫 , so let’s dive into the emotional motivators that make chocolate not just a treat, but a source of comfort, joy, and even nostalgia. Discover how understanding these motivators, backed by data from Cacao Boys Inc, RainBarrel, and EthoSense, can help marketers create irresistible campaigns to boost engagement and increase conversion rates. Visit our blog here https://lnkd.in/g3UxBp-A #EthoSense #InternationalChocolateDay #MarketingInnovation #MarketingEngagement
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AI!
I try to work AI use into everything. The stuff the team at Hotspex is building right now is like MAGIC ... I can't believe this stuff is even possible ... and then it gets what feels like exponentially better weeks later?!!? What a world. Where wil be in 2, 5, 10 years??! More on that when it's ready ... in the meantime one of my fave OPEN AI demos was a blind man using AI to hail a cab, to see what the ducks are doing in front of him, basically using AI to massively improve his life. I have stopped five blind people in the past few months with their care givers to tell them THIS is coming! One of them knew of something like it, two didn't understand me, and three are super excited to use it when available! Why wait though?!?! I tried to see if I could program my iphone to use the Action Key to send a photo to GPT and then read me what it saw ... its totally possible! I spent about an hour trying to code it then got stuck ... so I Googled and found a shortcut called OH YEAH that somebody programmed ... you can get on the link below and then have the Iphone 15 ACTION KEY trigger it ... it describes what's in the photo VERY well. GPT would be better and I'm sure that will be avail online in the coming months. Menus, bus stops, street signs, landmarks, wardrobes, etc. Perhaps you know a visually impaired person who would like to have some extra data about what they are missing. https://lnkd.in/gVZE-e25
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Let’s celebrate Morgan Brown on her well-deserved promotion to Senior Research Associate! Her dedication and hard work have truly paid off. Here’s to continued success and many more achievements ahead! #CareerGrowth #Innovation #MarketResearch
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Think you watch the Olympics like everyone else? Think again! As the Summer Olympics approach, brands are gearing up to capture the attention of a global audience. EthoSense leads the charge by transcending traditional demographics, diving deep into audience behavior and preferences. In a world where personalization is key, EthoSense's innovative approach is a game-changer for marketers aiming to create impactful campaigns. By harnessing values and emotions, EthoSense enables brands to forge personal connections with viewers, leveraging the emotional resonance of the Olympics to drive meaningful engagement. Check out our first blog post, where we have teamed up with Caddle, to explore how EthoSense is reshaping audience understanding during this monumental sporting event. https://lnkd.in/dxkMbc5Q #EthoSense #SummerOlympics #Personalization #MarketingInnovation
Olympic Blog
https://ethosense.ca
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Excited to welcome Karolina Hanarz to Hotspex Europe! She joins us as a Senior Research Executive, bringing her project management experience and psychology expertise to the marketing research field. Looking forward to achieving great things together! #Innovation #Research #TeamWork
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