Jason Feifer’s Post

Imagine: You're thirsty, you hit the supermarket, and see these two beers. One has a label, the other... well, not so much. Would you pick the unlabeled one? Why not? You know they are exactly the same product. Even so, most would instinctively choose the labeled bottle without thinking so much. There is something behind packaging that brings trust, conveys quality, and influences purchasing decisions. Indeed, sometimes the packaging can be as relevant as the product itself. When designing, every decision we make counts. And that decision, combined with a clear brand strategy, may create a powerful preference machine. Packaging isn't just a wrapper; it's the silent salesman shaping our choices from the shelf.

In the world of FMCG, products seem to have a mysterious superpower—disappearing faster than a magician’s rabbit. You buy a toothpaste tube, and within two weeks, it’s halfway empty. You stock up on snacks for a weekend movie marathon, and somehow, they’re gone before you even hit play. And let’s not even talk about how "new packaging" is always just a slightly different colour or a fancier font, yet somehow it makes you believe you’ve upgraded your entire life. The real magic of FMCG isn’t in the product itself—it’s in how it vanishes from the shelves and your pantry at the speed of light! #FMCG #marketing #sales #strategy #contentmarketing Image - Google

🛍️ Packaging vs Labeling: More Than Just Wrapping! 🎨 Ever wondered how much power lies in a simple product package or label? Well, imagine buying shampoo in a polythene bag instead of a bottle or not knowing if the food you're buying is gluten-free because there's no label! 😳 Packaging and labeling are the unsung heroes of the consumer world, silently making your buying decisions smoother. 🛒 Here’s a quick breakdown: Packaging isn't just a container—it’s protection, attraction, and convenience all in one! It shields your product from harm, catches your eye on the shelf, and makes life easier (think pump bottles for handwash 💧). Creative packaging, like a box of chocolates wrapped in elegant foil, builds brand identity in seconds. And for manufacturers, it’s not just about protection—it’s the silent 5-second sales commercial that convinces you to pick that product. 🔸 Primary Packaging: Touching the product directly. Think toothpaste tube. 🔸 Secondary Packaging: Extra layer, like the cardboard box holding that tube. 🔸 Transportation Packaging: For bulk shipping—corrugated boxes are the superheroes here. Now onto Labelling—it’s not just a sticker; it’s the voice of the product, giving you all the information you need to make the right choice. Without a label, how would you know which diaper fits your baby or whether the cereal is gluten-free? 🍼 Labels are: ✔️ Descriptive – Gives you product details, from weight to price. ✔️ Informative – Ingredients, batch numbers, expiration dates. ✔️ Legally Required – Think “Smoking is injurious to health” on cigarette packs. ✔️ Promotional – Grabs attention with colors or characters (kids can’t resist cartoon-themed labels, right?). Together, packaging and labelling are your invisible shopping assistants, guiding you through the crowded shelves, and helping you make informed, convenient, and brand-loyal decisions. 💡 #PackagingDesign #ProductLabeling #MarketingStrategy #PackagingvsLabelling #packagingindustry #tetrapackaging

The Power of Presentation in Business Today, I came across a newly opened store that caught my attention immediately. Specializing in dairy products, they had an interesting twist on something familiar – our traditional motal cheese, but branded with a unique name: Motalitto☺️ The name alone made me smile, but what really stood out was how beautifully it was presented on the shelves. Though the price had seen a slight increase, the way it was marketed made the product feel more premium and desirable. This is a clear example of how product presentation and branding can transform something ordinary into something special. No matter how great the product is, if it isn’t presented well, it may go unnoticed. Good presentation, on the other hand, draws people in, sparks curiosity, and often justifies that little extra cost. As they say, it’s not just about what you sell, but how you sell it. 👌 #Marketing #ProductPresentation #Branding #BusinessInsights #RetailStrategy

Why Do Some Products Fly Off the Shelves While Others Gather Dust? Here’s a quick lesson from Wilde Brands that every small business owner should know 👇 👀 Spot the Difference? Both bags in the image contain the EXACT same product. Yet, one sold way better than the other. Can you guess why? 💡 The Answer When the packaging said "Chicken Chips," sales were sluggish. But when it was rebranded to "Protein Chips," sales skyrocketed! 🔍 Why the Big Difference? Unfamiliarity: "Chicken Chips" sounded odd and unfamiliar. Familiarity: "Protein Chips" resonated because people are already familiar with protein bars, shakes, and snacks. 📣Takeaway: Innovation is great, but connecting with your customers in a language they understand is crucial. Build a "bridge of familiarity" — start with what your customers already know and love. As Jason Wright, founder of Wilde Brands, said, "People don't buy what they don't know. And it's 100% true." Have you seen similar examples where rebranding made all the difference? #SmallBusiness #MarketingTips #ProductSales #Branding #CustomerEngagement

Why Terry’s Chocolate Orange Almost Didn’t Happen: A Story of Re-Strategising 🍫🍊 In the 1920s, Terry’s tried Chocolate Apple and Chocolate Lemon. Same chocolate, same shape, different packaging - but they didn’t hit the mark with consumers and were quickly discontinued. Then, in 1932, they introduced Terry’s Chocolate Orange with a bold orange flavour and the fun, iconic ‘whack and unwrap’ design. 🍊 Suddenly, the sales boomed. What made the difference? They understood what consumers wanted. Terry’s didn’t give up on the idea of chocolate shaped like fruit - they adjusted the flavour and the experience. Now, with over 44 million Chocolate Oranges are sold each year in the UK, and it’s hard to imagine Christmas without one! 😜 🎄 🍊 The takeaway? The quicker you understand how your brand is being perceived, the better your strategy will be moving forward. Sometimes, small adjustments can lead to huge success. If only Terry’s had media monitoring and analytics back then - maybe it wouldn’t have taken a decade to re-strategise! 😉

My mom's text group complained the other day about how products and packaging keep getting smaller and smaller. They're right. There's a term for it—“shrinkflation.” Learn why most manufacturers only do this when they have no other options in this article from #PackagingDigest — https://hubs.li/Q02q6NR90

You could be losing potential customers because of this one mistake! You have created an excellent product. You worked on it a lot of days, but did you invest just as much attention in choosing the packaging for it? If your answer is „no”, did you know that your product will not be highly visible on the shop shelves? By losing visibility, you are also losing potential customers. Your product is very important, but packaging also plays a key role in attracting attention and making purchasing decisions. Did you know that over 80% of consumers purchasing a ready-meal product, make the purchase decision at the store? Remember that first impressions make all the difference, so a creative packaging design can bring big benefits in promoting and selling your product. We've been helping our clients stand out from the competition for 10 years, we'd gladly help you too. Studies* have shown that cardboard packaging increases the visibility and value of a product.   Give your customer a beautifully packaged product. So that they feel special when they reach for it.   Don't wait any longer, contact us today.   ______________ *link can be found in the comment. #packaging #foodindustry #foodpackaging #food #innovation #change #sustainability

Dear FMCG founders, I hate to break it to you… but great packaging isn’t just about looking pretty. Let’s get one thing straight— Packaging is not just design. Design is the surface. Packaging is strategy. It’s the reason why someone picks your product over the 10 others on the shelf. And that kind of pull? It doesn’t come from slapping on nice colors and a logo. Yeah, we could give you a trendy design in a week. But would it make your product sell? Nope. That’s not packaging - it’s a recipe for getting lost in the clutter. And if you think that’s enough to beat your competitors, we’re not the agency for you. Here’s why we play the long game: ➤ Helped brands land shelves in Tier-1 retailers. ➤ Designed packaging that boosted sales by 40% post-launch. ➤ Turned small-scale FMCG brands into industry leaders. All by creating packaging that connects and converts. How? With strategy. Look at the biggest brands you admire. Their packaging does more than hold the product - it tells a story, builds trust, and makes customers come back. So if you think a pretty box is enough to dominate shelves? Reality check - it isn’t. But if you commit to strategic packaging that speaks to your audience? You don’t just compete - you own the category. The question is - Do you want to blend in? Or do you want to stand out? P.S. Do you think packaging is just design? Let me know in the comments. P.P.S. Ready to dominate the shelf with packaging that sells? DM the word SHELF and let’s chat.