Mike Frekey

You optimize for outcomes... So do we. To do this, we need ✔️ Valid data ✔️ Measurement process ✔️ Benchmarks Think like a scientist and work the data in meaningful ways. When there's a process, it can be simple and consistent. With benchmarks, there's goals and objectives. Does your marketing do this or more of a “scattered” approach? "Scattered" is not a scientific term, but until you are 🎯 Intentional 🎯 Measurable 🎯 Objective-based Your programs may not deliver the best results. This may sound scientific, but it’s really all about healthcare marketing: acquiring ideal patients using consumer data. ++++++++++++ *The meme below is in honor of a conversation I had - which has nothing to do with this post. I referred to LinkedIn as "my favorite cult I've ever been in". Two reasons why that’s funny: - I've never been in a cult (as far as I know) - by using "favorite", it infers there were more than one. See? Funny. I hope this (the first part of this post) helps. #medicalmarketing #patientvisits #data #patientacquisition #datadriven #healthcaremarketing

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I often say this: We are the "mother" of any creative agency, the jack of all trades. As account managers, we are required to learn the different facets of agency work — from business perspective, leadership, and management to strategy development and creative execution. We master the art of client servicing, but we don’t always say “Yes.” We provide strategic recommendations, balancing the client’s demands and the agency’s experts’ insights. And most importantly, we make things happen.

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PSA: Turn off your standard welcome offer popups during BFCM. No one wants to sign up for email to get an offer lower than what you already have on the site. Conversion rate *should* be higher during this time. Worry about getting the sale (and their marketing opt-in) at checkout. BONUS: If you’re a Klaviyo user, you can now schedule sign up forms to turn on/off on the days and times you want ✅

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Here are useful points from a strategy meeting today: 1. Create more ads. 2. Your budget allocation should reflect your acquisition vs retention targets and merchandising priorities. 3. Account consolidation. Nothing new, but a great reminder in July.

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There’s a clear correlation between the number of links in a newsletter and the number of clicks: more links = more clicks. https://lnkd.in/gFsbpyz

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Just a quick public service announcement The Seller Utilities Chrome Extension is actually even better than you thought... On the latest episode of That Amazon Ads Podcast, we had on the creator of the tool, Uri, to show us all of the latest feature releases you need to know about. Tune in to learn how you can use Seller Utilities to save time analyzing your Search Query Performance reports, and much more. https://lnkd.in/erCsB7nd #amazonppc #amazonfba #amazonseller #amazonads #amazonadvertising

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SEM insight re E-comm vs Lead Gen accounts... esp. E-Comm on tROAS. Note: all E-Comm examples were on tROAS w/accurate Rev. data in Google. The biggest pattern I've recognized is: performance improvements to RSAs take a LOT longer to "mature" and prove out in E-Comm accounts. Possibly bc they have to compete against traffic ("inventory") allocations across Pmax, Search, Display AND Shopping. Regardless, the takeaway from the data I've seen is two-fold (and you'll need to hear my explanation): First - when testing anything on tROAS, but esp. in E-Comm accounts, ONLY look at COST (stay with me!). Second - be patient and allow for enough time for Conv. Value (Revenue) to mature. I know this sounds crazy at first, but here's why. In a tROAS system, the algorithm is maximizing Revenue (ideally at an efficiency target, or targetROAS). Your ROAS target is literally just Conv Value / Cost (Revenue / Cost = ROAS). When Cost spikes, Google owes you money. If Google CONTINUES spending more, it KNOWS it can get you that money! Your Return on Ad Spend (ROAS) is achievable, predictably, so long as a) you operate at enough scale, and b) you give the system enough time to achieve your target. Let me repeat: when Google spends more, it's "exploring" new audiences. When Google CONTINUES spending more, based on your improvements and optimizations, it's because Google KNOWS it can find incremental revenue at your target. Below is the past 10 weeks for a mid-sized E-Comm partner of ours. (And we are SO grateful they were smart enough to understand all of this!!!) After 2 weeks, our bucket was DOWN 62.5% in Revenue (relative to Control) but UP ~8% in Spend (or Cost). Client was patient and understood this meant Google OWED our Test bucket 8% more Revenue (at its target)! After 5 weeks, we were DOWN just 14% in Revenue but UP 33% in Cost. After 10 weeks, we're UP 50% in Revenue AND UP 70% in Cost. In a tROAS system, ESPECIALLY for E-Comm accounts, look at Cost only and trust that (continued) increased spend means Google OWES YOU Revenue--and knows it can get it! (Note: this ALL assumes your revenue (or projected revenue) are imported accurately and without too much delay in Google/Bing.) For those who understand algorithms enough to be patient and trust the science behind them, the rewards = improved performance results, are truly incredible at scale. 😊 Contact Traffic by Intent at [email protected] to geek out & learn more! #googleads #googleadwords #googleadvertising #bingads #bingadvertising #microsoftbing #microsoftads #microsoftadvertising #sem #ppc #paidsearch #payperclick #ppcadvertising

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Check out our new blog post on SPO (Supply Path Optimization) and why it is a critical element for successful CTV campaigns. At Dial-Up Media we take SPO and delivery optimization seriously because we see the positive impact on performance every day. #CTV #OTT #SPO

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TCPA Changes Coming: A 2025 Wake-Up Call ⏰ Big shift ahead: ▪️ No more selling leads to 20+ companies ▪️ Consumers must consent to EACH company ▪️ Starts January 2025 Smart companies are already moving: 3rd Party ➡️ 1st Party Leads Real Numbers: One client's 90-day shift showed: ▪️ 4x more converted loans ▪️ Better contact rates ▪️ Higher pitch rates But here's the catch: You can't flip a switch overnight. You need to: ✔️ Plan the transition ✔️ Test new numbers ✔️ Adjust sales processes ✔️ Reallocate budgets Warning: January 2024 isn't optional. It's mandatory. The clock is ticking... DM to see if rebel iQ can help you prepare and thrive in 2025. #mortgage #realestate #insurance #leadgeneration #TCPA #rebeliQ

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My latest opinion piece of critical thinking on the internal Google documents "leak" including a breakdown of Rand Fishkin's overview and Mike King's insights. Plus...I outline my top 5 takeaways for SEOs & marketers as a north star: 🔎 Discovery 🕵‍♀️ Decipher 🤳 User Experience 📰 Content 📲 Mobile-friendly Read the full article on Search Engine Land https://lnkd.in/gFhxbzdZ

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Check out the latest news in ecommerce in this week's episode of the Weekly Buzz: 1️⃣ TikTok Search Ads are now available in the US allowing for keyword based search ads that target users directly in the search results.  2️⃣ A U.S. government initiative to tighten trade exceptions for low-value imports aims to curb abuse by e-commerce giants like Shein and Temu. 3️⃣ Google is testing a full-width rich card format for e-commerce queries, displaying product results, pricing, popular stores, and review content.  4️⃣ Did you miss Amazon Accelerate? Now you can watch all sessions from Amazon Accelerate for free on demand so that you can stay up to the latest and greatest Amazon news and updates. 5️⃣ Target Announced that Target Circle Week’s 7 days of deals will start on October 6th which could present some buy box issues for Prime Big Deal Days and Walmart Deal Days. 6️⃣Walmart is now offering working capital solutions to help sellers with cash flow in Q4 through Capital by Walmart, Capital for WFS, Capital by Parafin, and Payoneer Capital Advance. 7️⃣ Walmart has a new pricing insights dashboard that will give pricing metrics and insights and will be updated regularly so that you can act quickly and stay ahead of the competition.

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If you can't beat them... Join them? It seems that's the card Amazon will be playing moving forward to fence off increased Retail Marketplace Share from brands like Temu and SHEIN. Amazon will have a specific section where consumers will be able to purchase products at low cost that ship directly from China. Yes, the shipping times will "suffer" as it will take between 9-11 days to arrive but the savings could be worth it (as proven by sales from Temu and SheIn). Noteworthy that Amazon is playing defense eventhough they own 70+ percent of the Retail Marketplace. 🤯 #ecommerce #retail #marketplace #news #d2c Source: EMARKETER

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Email marketers: Sell the click. My click-through-rate's used to be trash. I’d get great open rates... and I knew at minimum the copy was good. But my CTR fell short in every promo. So I had one of my mentors at the time, Justin Goff, take a look and he immediately said: “Dude, you gotta sell the click, not the product.” It was one of those ‘aha’ moments... I Immediately understood what I was doing wrong. I was trying to sell the product with the email. But that's what the landing page/product page is for. Email is (almost) like an ad. You want to pique their interest with the subject line... Hook and keep them curious in the body.... Make the reader NEED to click the link to: - Satisfy their curiosity. - Close the loop you've opened. - Answer the question you've presented. In other words: Sell the click :) Done correctly your CTR will shoot through the roof. ... Now click Nick Browne and let's connect!

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A more thoughtful and effective approach for B2B bidding in Google-- Also nice to get some instant gratification in the revenue column for those with an affinity for D2C.

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Most industry experts say CPC caps are unnecessary The idea is that the CPC is balanced against the RPC 🐂 "A $200 click is justified if it delivers $1,000 in value" they say "You wanted a 5x, why the complaining?" they say This misses the point Price is supposed to be set by supply & demand In Google's world - price is set by an algorithm that knows the maximum amount possible for you to pay. Demand from competitors could be near 0 There could be a high volume of searches (high supply) But, if you let Google charge you $200 they still will I don't care what the industry thinks. Set caps #GoogleAds #SEM #PaidSearch #PPCchat

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Pfffft....24/7 free reporting dash with Vibe's CTV platform. ROAS, Revenue, Cost Per Purchase, Purchases, CPL, Leads, Page Views, CPV, CPM by network, Households, Impressions, Spend, etc etc... #adagency #marketing #advertising #easyreporting #performancemarketing #ctv #streamingtv #vibe

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SMS marketing will help squeeze out an extra 10-20% in revenue for your brand. You can do this by just setting up these 5 flows: > Checkout abandonment > Order confirmation > Welcome > Winback > Upsell

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