Mike Frekey’s Post

Important Update in Case You Missed It: 𝗔𝗺𝗮𝘇𝗼𝗻 𝗜𝘀 𝗡𝗼𝘄 𝗢𝘃𝗲𝗿𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗕𝘂𝗱𝗴𝗲𝘁𝘀! Okay, maybe that sounds a bit dramatic—but hear me out. Amazon has introduced a significant change where portfolio budgets can now allocate excess funds to campaigns that run out of budget. This works similarly to Google's "shared budgets," linking campaigns to share budget resources. Here’s why this could be a game changer: ✔️ Perfect for those with granular campaign structures (e.g., single keyword campaigns). ✔️ Makes scaling easier during high-traffic events like Cyber Week. However, there's a potential downside: ❌ You can’t control which campaigns get the excess budget. This could mean poor-performing campaigns eat up more of your funds. So, is this a smart move or just another tactic to nudge advertisers into spending more? Let me know your thoughts! Do you love it? Hate it? Or feel it’s just Amazon doing what Amazon does? #AmazonAdvertising #PortfolioBudgets #CampaignOptimization #MarketingStrategy #BudgetAllocation #DigitalAdvertising #PerformanceMetrics #AdvertisingTrends #MarketingInsights #PPCStrategies

Now is THE BEST TIME to identify clear growth drivers in your Amazon ads to take full advantage of Black Friday, Cyber Monday and the entire Christmas period. Don't leave it too late to act and make the necessary changes to your Amazon ads. I've just dropped the price of UnRoast comprehensive audits to $150 (link in comments) if you want me to identify the growth drivers in your Amazon ads.

Just over a week since #PrimeDay2024? Before we all move on to planning for Cyber 5, here are Skai's big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in this in-depth recap👇! https://okt.to/KsfNxl Amazon Ads Partners

Just over a week since #PrimeDay2024? Before we all move on to planning for Cyber 5, here are Skai's big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in this in-depth recap👇! https://okt.to/mG140L Amazon Ads Partners

Just over a week since #PrimeDay2024? Before we all move on to planning for Cyber 5, here are Skai's big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in this in-depth recap👇! https://okt.to/sOaTkJ Amazon Ads Partners

Just over a week since #PrimeDay2024? Before we all move on to planning for Cyber 5, here are Skai's big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in this in-depth recap👇! https://okt.to/ptk6l1 Amazon Ads Partners

Oh, really? NOW? Thanks for the reminder… it's a little late. 😂 Here’s the thing: If you're waiting for Amazon to tell you about updates, you’re already behind. By the time they send you that "friendly nudge," your competitors are weeks ahead, scooping up sales while you're just getting started. Black Friday. Cyber Monday. Prime Day. These events don’t sneak up on us. They're on the calendar every year. If you want to crush Q4, here’s the play: 𝗣𝗹𝗮𝗻 𝗲𝗮𝗿𝗹𝘆. ⤷Look at trends, inventory, and budgets before the season hits. 𝗧𝗲𝘀𝘁 𝗮𝗱𝘀 𝗶𝗻 𝗮𝗱𝘃𝗮𝗻𝗰𝗲. ⤷Dial in your campaigns so you’re ready to scale when traffic surges. 𝗪𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮. ⤷Adjust bids and budgets in real-time to capitalize on what’s working. Waiting for Amazon to say, “Hey, maybe you should advertise” isn’t strategy. It’s survival. Be proactive, not reactive, and you’ll stop playing catch-up. How are you prepping your campaigns for December? #AmazonAdvertising #AmazonSellers #Q4Strategy #AskJunglr

With Cyber Monday approaching, now is not the time to A/B test on Amazon. Even Amazon pauses updates to avoid disruptions. Focus on execution, not experimentation. Avoid changes to titles, images, or A+ contentsmall tweaks can suppress your listings. The best time to test is weeks before major events like Black Friday, ensuring your content is optimized. During peak weeks, stick with what works and focus on scaling. If Amazon avoids risks, so should you. #amazon #marketplaces #ecommerce #eb2b

Just over a week since #PrimeDay2024? Before we all move on to planning for Cyber 5, here are Skai's big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in this in-depth recap👇! https://okt.to/vsHQpq Amazon Ads Partners

Has it only been a week since #PrimeDay2024? Before we move on to planning for Cyber 5, here are our big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in our in-depth recap👇! https://okt.to/FCj309 Amazon Ads Partners