Julius Samonte, MA

📖 In order to keep abreast with cultural shifts and emerging consumer trends in the Philippines, HAVAS Ortega has been studying a special group of FIlipino consumers called the Prosumers. The Prosumers are the 15-20% of the population who are at the leading edge of new beliefs and attitudes, new technologies and media, and new brands and products. 🌿 In 2025, we dove into various aspects of the lives of the Filipino Prosumers. In our first Prosumer Report for the year, we dove into how #sustainability and #climatechange will shape their behaviors and attitudes in the new year. 🫱🏽‍🫲🏽 Then we dove into the value that #communities bring into their lives and how various #subcultures are redefining how they see themselves. 🤖 #GenerativeAI was the next topic that we investigated; we found that Prosumers are very much excited about the new technology but they have serious reservations about the possibility of #ArtificialIntelligence taking over their jobs and about the loss of our humanity and #creativity. 🧠 We then dove into #MentalHealth where we reiterated that this silent epidemic needed to be dealt with by society because 4 in 10 Prosumers have had mental wellbeing issues in the past, with 7 in 10 #GenZs saying the same thing. 🍺 Our most recent #whitepaper is about how parties, celebrations, and brand-sponsored events are on the cusp of a major shift because of new expectations from consumers. 🗞️ If you would like to have a copy of any one of these white papers -- or all of them -- please head on to https://lnkd.in/gwZ5JYYY; we would be more than happy to share these findings with you. ⬆️ In 2025, we will be diving more into the world of #Filipino #Prosumers. We will be investigating the fast-changing world of Gen-Zs, the world of travel and tourism, and the evolution of trust in this age of disruption. 📺 Stay tuned! Havas Media Network Havas Creative Network Havas Health Network HAVAS Red PH HAVAS Market PH HAVAS Life Manila Prose on Pixels Jos Ortega Jay Lim Maria Lourdes Escalona Jeuls Hermosisima Dayniel Garcia Amor H. Magno, DMD, MScD-Periodontics Jan Lorraine Cui Barbie Sison Abigail Marzan Liz Tordesillas Jookie Radoc

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The passage of the Site Blocking Bill is not just about safeguarding rights holders’ incomes; it’s about protecting jobs, and ensuring a sustainable future for the Philippine creative industry. It’s about defending the livelihoods of thousands of workers who bring joy, stories, and entertainment to our screens. And it’s about shielding Filipino consumers from the hidden dangers of online piracy. As it is us consumers who are the prime targets of cybercrime tactics embedded in piracy websites, we join the IPOPHL and the stakeholders of the creative industry in calling for the immediate passage of the Site Blocking Bill. We need the Site Blocking Bill to safeguard both our creative industry and all of us consumers of online content.

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Still feeling left out in today’s fast-paced digital world? Don’t worry because we got you! Just send us a message and let’s chat about how we can help you confidently navigate this new landscape. 😉 #BrandRepublicPh #BReakingBarriers #brandrepph #makingbrandscomealive #marketingcampaigns #socialmediamarketing #events #design #agency #business #creatives

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A moment of fulfillment from a recent Investment and Tourism Promotion High-Motion Graphic Video Project our consulting firm completed for a government-owned corporation based in Clark, Central Luzon, Philippines. Earlier this month, we handed over all the project files and outputs to the Client and had the opportunity to see the promotion video showcased publicly for the very first time during the Client's public consultation activity. Witnessing the participants' engagement, with many documenting the promotion video as it played, was incredibly rewarding. Why a high-motion graphic video for this project and not a full-blown AVP? The dynamic animations and vibrant visuals of a high-motion graphic video are highly effective in engaging an audience's attention and making complex information easy to understand. This format allows for creative storytelling that highlights key investment opportunities and tourist attractions in an aesthetically appealing manner. The modern and professional feel of high-motion graphics likewise perfectly complements the innovative spirit of the Clark Freeport Zone. Our team poured their heart and soul into this project, and seeing the positive reaction from the viewers of the promotion video reinforces our belief that high-motion graphics are an ideal medium for showcasing the advantages of a location for investments and tourism. Lower Photo: Courtesy of Clark Development Corporation #Clark #HighMotionGraphics #InvestmentPromotion #TourismPromotion

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Empower your brand's voice while making a meaningful impact with TYC Communication🌼💛 Our mission is not just to elevate your presence, but to serve your community and drive positive change through strategic social media and PR initiatives. Let's soar together🦋✨ #TYCCommunication #InnovateToSucceed #LogicandCreativity #MondayMotivation #MarketingAgency #Marketing #SocialMediaMarketing #PrAndMarketingAgency #Marketing #Communication #Innovation #DigitalMarketing #PublicRelations

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Struggling to find a great copywriter within budget? Look no further! With WithPort, you can access Filipino talent who are as skilled as their US counterparts, but at a fraction of the cost! Get exceptional copywriting without breaking the bank. Let’s talk! 🤝 #WithPort #outsourcing #copywriting #philippines #affordabletalent

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Creating a viral TikTok video for Philippine viewers involves tapping into trends, culture, and interests that resonate with them. Here's a step-by-step guide: 1. **Understand Your Audience**: Research popular trends, challenges, and topics that Filipinos engage with on TikTok. This could include dance challenges, humor, local slang, or cultural references. 2. **Localization**: Incorporate elements specific to the Philippines such as local landmarks, foods, languages, or traditions. Filipinos love content that feels relatable and authentic to their culture. 3. **Use Trending Sounds and Hashtags**: Keep an eye on trending sounds and hashtags within the Philippines. Incorporating these into your video can increase its visibility and chances of going viral. 4. **Create Engaging Content**: Whether it's a funny skit, a dance challenge, a DIY tutorial, or a lip-sync video, make sure your content is engaging and captures attention within the first few seconds. 5. **Collaborate with Influencers**: Partnering with popular TikTok influencers in the Philippines can help amplify your content's reach. Collaborations often lead to increased engagement and sharing. 6. **Timing**: Post your video at peak times when your target audience is most active on the platform. This might be during lunch breaks, after school or work hours, or during weekends. 7. **Encourage Participation**: Create content that encourages viewers to engage with your video by liking, commenting, or sharing. This can help boost its visibility and increase its chances of going viral. 8. **High-Quality Production**: While TikTok is known for its casual and spontaneous content, investing in good lighting, clear audio, and crisp visuals can make your video stand out and attract more viewers. 9. **Embrace Challenges and Trends**: Participate in popular challenges or create your own spin-off of trending content. Adding a unique twist to existing trends can help your video gain traction. 10. **Promote Your Video**: Share your TikTok video on other social media platforms like Facebook, Instagram, or Twitter to reach a wider audience beyond TikTok's platform. Remember, there's no guaranteed formula for creating a viral TikTok video, but by understanding your audience, staying authentic, and tapping into what's popular, you increase your chances of success.

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The survey also revealed that 3 in 10 Filipinos trust advertisements aired on both free and paid TV channels. This trust is a crucial factor for brands seeking to build credibility and foster consumer loyalty. By including TV as part of their media platforms used, and delivering campaigns, messages with authenticity, brands can leverage the use of TV to build brand trust and strengthen their connection with Filipino audiences. What strategies can be employed to ensure consistent and ongoing trust-building and how does TV come into play in these? How can brands tailor their approaches to effectively communicate their message and build credibility on TV? Learn more about how TV advertising can engage Filipino consumers vs other media platforms to strengthen your brand's connection with your audience. Join our roadshow that delve into consumer insights that can help shape your marketing strategies and plans. Register below! Join our roadshow this July and August: https://lnkd.in/g6z9gUSP #Synergy #YouGov #consumerinsights #advertising

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"Need a video editor? 🎥 Whether it’s simple cuts, clean transitions, or basic effects, I’m here to bring your vision to life! Let’s work together to make your content stand out. DM me to get started! 💬✨ #videoeditorforhire #VideoEditingService #VideoEditingPhilippines #Filmmaking #contentcreator

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When we say we make brands come alive, this is one of our few ways to do it. 😏 Want one for yours? Give us a message now and let’s make wonders together. 😉 #BrandRepublicPh #BReakingBarriers #brandrepph #makingbrandscomealive #marketingcampaigns #socialmediamarketing #events #design #agency #business #creatives

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Did you know that different age groups of Filipinos consumers are widely recognized for their strong preference for digital content? The online and social media habits of today's Filipino netizens reveal a clear trend: to effectively reach your audience, a digital approach is essential Gain insights in understanding generational differences in digital content consumption by reading this article:  https://lnkd.in/gDG2q7fC #PurpleBug #marketingtips #marketingagency #digitalmarketing #digitalmarketing2024 #GenerationalGap #BabyBoomers #Millenials #GenZ

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Enhance your collaboration with Filipino freelancers by understanding their work culture. 🇵🇭 Here are some best practices to keep in mind: Respect for Hierarchy: Filipino culture values respect for authority and seniority. 📊 Personal Relationships: Building personal rapport can lead to better teamwork. 🤝 Celebrations and Holidays: Be aware of and respectful towards Filipino holidays and cultural celebrations. 🎉 By appreciating these cultural nuances, you can foster a more inclusive and harmonious working environment. Want to improve your cultural understanding? Visit http://clickpickjobs.com/ for more insights!

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