Derek Evans’ Post

CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year. Read more from our Publishing Partner, PREMION. #ad https://lnkd.in/dk8WBkp3

CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year. Read more from our Publishing Partner, PREMION. #ad https://lnkd.in/dk8WBkp3

Revolutionary Approach to CTV Planning & Pricing Based on Outcomes Campaigns Paid Based on Sales / KPIs vs CPMs https://lnkd.in/dXS5-2Bw

#CTV is winning over the advertising industry and capturing a growing share of ad spend, but the channel still faces one potential roadblock – poor measurement. Learn how to overcome CTV measurement challenges and get the campaign results you want with our latest guide. https://bit.ly/4cSb2QF #AdTech

For over 90% of my account portfolio, focusing solely on Performance Max (pMax) campaigns has proven to be effective. These feed-only pMax campaigns are much easier to scale up since they don't require close monitoring to prevent overspending on display or YouTube ads. #pmax #performancemax

Many a small thing has been made large by the right kind of advertising. Mark Twain #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming #ChurchStreamingServices

Is traditional measurement dead in the era of CTV live event dominance? Navigating the turbulent waters of advertising measurement in the CTV live event era. Beatgrid https://lnkd.in/ewfEy3gY #partnercontent #CTV #advertisingmeasurement

Why Ads.txt is important to run any CTV, Display and Video campaigns? Ads.txt is just simple text file on publisher server to publicly declare the companies that is authorized to sell digital inventory. -It prevents ad fraud ad domain spoofing. -Enhances transparency and trust. -Improves inventory quality ,brand safety and efficient programmatic buying. -Supports revenue assurance for publishers and suppliers. #Adtech #CTV #Publihsers #brandsafety #programmatic #display #video #brands #prebid #articficialintelligence #Machinelearning

Many a small thing has been made large by the right kind of advertising. Mark Twain #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming #ChurchStreamingServices

A weak CTA is the best way to mess up your ad at the last moment. Instead, use a CTV (call to value) Ex.: ❌ "Buy now" ✔ "Reclaim your focus with headspace" Try it for your product or service: