Mike Frekey’s Post

Black is the New Orange You’ve probably noticed #amazon testing out new #bestseller tag designs: the new boxy style vs. the old “tab” style. But the biggest potential change is the colour - will Amazon really move away from their iconic orange Best Seller tag? Personally, I’m not a fan of the black look, as it blends in with the many “Amazon's Choice” badges. Anecdotally, the Best Seller tag drives magnitudes more clicks and conversions than any “Amazon's Choice,” but maybe Amazon wants to change that? We already know Amazon will prioritize an “Amazon's Choice” accolade over a Best Seller tag when an ASIN qualifies for both (to the irritation of #amazonfba sellers everywhere). I guess we’ll see how this plays out - but I’m rooting for orange 🟧 #amazonseller #ecommerce

What can that little “Amazon’s Choice” badge do for your product? Shoppers trust it, and it can work wonders for boosting your sales! But snagging that badge isn’t as simple as it seems. There’s a strategy behind it, and we’re here to spill the tea without giving it all away! 😉 #amazon #amazonfba #amazonfbaseller #amazonfbatips #AMZ #amazonppc #amazonseller

Here are some insights I’ve gathered post-BFCM: 1. BFCM is significantly longer than before ↳It’s no longer limited to just the weekend. ↳Preparations for BFCM started two weeks prior. ↳The event now spans 12 days instead of 10. 2. Traffic patterns have shifted ↳Traffic peaked on the very first day. ↳The following days saw traffic spread out. ↳This makes sales performance harder to predict. 3.Deep discounts are less effective ↳Bundles or gifts yield better results than traditional discounts. ↳Alternatively, consider offering deeper discounts (25% or more). #amazonfba #amazonagency #amazon

STEP FOUR!! Ready to go from just looking to buying? Let's get you clicking that "Add to Cart" button quicker than ever. Here's a step-by-step process to boost your Amazon listings STEP 5 on the next video! STEP 3 see previous post! #Amazon #FYP

Massive Amazon Hack & Tip List - Day 139/365📝 Why you should NEVER negotiate with your suppliers: I've spoken with hundreds of sellers in the last month and I've discovered why negotiating with your suppliers is just a plain, no good, very bad idea. 1) They hate surprises! Most of them had one or two too many surprise birthday parties. And now any negotiating by you is sure to send them into a tailspin. 2) You're already at your lowest possible price. They couldn't possibly make the product for anything less. Don't you know they have four Maserati's to pay for? 3) Their cashflow is extremely strained and giving you net terms would 100% put them out of business. 4) Buying more and storing items at their warehouse is a terrible idea. There's just no space in their warehouse for your things. I mean, they've got to put their Star Wars memorabilia somewhere, right? 5) No way they'd do a volume discount. Suppliers like to produce the least amount of product possible. Less work for them! ♻️ Instantly Repost with a friend who needs to hear this :) See you back here tomorrow at 10:15 EST for the next one (I post at the same time every day) -- #amazonfba #amazonfbaseller #amazonseller

Keeping an eye on your product pricing might sound boring, but it’s like brushing your teeth. Skip it for too long, and things can get messy. 🌟 A quick weekly check-in on your prices could save you from being undercut by competitors. Want to keep your brand shining bright? Let BetterLed Consulting guide you. 😉 #amazon #amazonfba #amazonfbaseller #amazonfbatips #AMZ #amazonppc #amazonseller

Some Amazon listings blow up overnight? 📈 There’s a strategy that can have customers scrambling to hit “Add to Cart” before it’s too late. It’s not just about good deals, it’s about timing. Want to know how to make your brand the one they can't resist? 👀 #amazon #amazonfba #amazonfbaseller #amazonfbatips #AMZ #amazonppc #amazonseller

🚀 Another LONG-AWAITED update from Amazon. * We could have saved thousands of $ if it had appeared earlier. 👉 Now, when you create a coupon, you can select if you want your promotions to be stacked or not. #amazon #amazonupdates #coupons #promotions #amazonfba #amazonbusiness #amazonprivatelabel #amazonpl

🚨 𝗣𝗿𝗶𝗺𝗲 𝗕𝗶𝗴 𝗗𝗲𝗮𝗹 𝗗𝗮𝘆𝘀 𝗔𝗿𝗲 𝗖𝗼𝗺𝗶𝗻𝗴! 🚨 📅 Mark your calendars for 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 8𝘁𝗵 & 9𝘁𝗵, 2024—a perfect opportunity to maximize your sales on Amazon. Don’t miss out on 𝗣𝗿𝗶𝗺𝗲 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 (PED)! While Amazon has introduced a $50 𝗳𝗲𝗲 per PED submission, it's only charged if your discount generates a sale. This fee ensures your product gets special event badging, boosting visibility and conversion rates. 🔑 𝗞𝗲𝘆 𝗧𝗶𝗽: Skipping PED could mean losing out on major sales and exposure during this high-traffic event. Get your products ready now! #Amazon #PrimeBigDealDays #AmazonSellers #PrimeDay2024 #BoostSales #PED #PrimeExclusiveDiscounts

BFCM could be a disaster for you... (But it could also be your biggest opportunity) Though, majority seems to be jumping on this bandwagon. But its only for you.. If.. Your products' profit margins can afford it. You have effectively planned your inventory and won't be out of stock before restocking. You aren't planning to inflate your prices, as it hurts brand authenticity. And if you are good to go for BFCM; > DON’T follow Amazon’s bid recommendations for BFCM, as they can lead to wasted spend. > DON’T decrease your budgets before BFCM due to low sales, as buyers tend to just add to cart before the event. To sum up: ✅ Evaluate which products align with your BFCM goals. ✅ Maintain your pricing to preserve brand trust. ✅ Keep your bids stable to ensure effective sales. ✅ Be cautious with bid adjustments to manage your budget effectively. BFCM could be a source of generating huge $$$, if only you plan it strategically, not blindly. #Amazonadvertising #PPC #Amazon #Bfcm