Check out our new blog post on SPO (Supply Path Optimization) and why it is a critical element for successful CTV campaigns. At Dial-Up Media we take SPO and delivery optimization seriously because we see the positive impact on performance every day. #CTV #OTT #SPO
August Tesfasilase’s Post
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In the world of Connected TV (CTV) advertising, understanding the types of publishers is crucial. Here's a quick breakdown: 1️⃣ CTV-First Publishers 2️⃣ Broadcast-First Publishers 3️⃣ Digital-First Publishers For anyone starting out in the AdTech world, understanding these categories is key to creating effective advertising strategies across different platforms. 💡 Stay tuned for more simplified AdTech insights in simplified way! #AdTechSimplified #CTV #AdTechForBeginners #ConnectedTV #RishabhSoftware
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp
Embracing the Intersection of Premium CTV and Programmatic
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp
Embracing the Intersection of Premium CTV and Programmatic
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp
Embracing the Intersection of Premium CTV and Programmatic
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp
Embracing the Intersection of Premium CTV and Programmatic
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp
Embracing the Intersection of Premium CTV and Programmatic
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp
Embracing the Intersection of Premium CTV and Programmatic
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ICYMI: Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance: The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance
ppc.land
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Unlike traditional TV advertising, which adheres to standardized formats and measurements, CTV advertising lacks a universally accepted standard. The absence of a single industry-wide standard can make it challenging for brands to create, deliver, and measure CTV ads consistently across different platforms. Businesses need to be adaptable and work closely with ad partners to ensure compliance with each platform’s specifications. Additionally, industry collaborations to establish common standards can streamline the process and enhance the overall CTV advertising ecosystem. dapperms.com . . #LeadManagement #DigitalMarketing #SalesAndMarketing #MarketingStrategy #DigitalStrategy #LeadGeneration #MarketingTechnology #LeadGeneration #MarketingStrategy #BusinessMarketing #DigitalMarketing #TargetAudience #SalesandMarketing #MarketingSuccess #BusinessGrowth
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What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp
Embracing the Intersection of Premium CTV and Programmatic
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