Tiffany Le

You gotta play the long game. Jeff Bezos has famously quoted Benjamin Graham, the “father of value investing,” when he said: “In the short run, the market is a voting machine but in the long run, it is a weighing machine.” I was reminded of this quote today, seeing the incredible growth of Amazon - the $50B run rate of our Ads business as one key ingredient - contrasted with the precipitous stock drop. Somehow this didn’t surprise me. One of my favorite aspects about working at Amazon is the dual focus on near-term excellence via mechanisms and long-term strategic bets (mixed in with the willingness to be wrong using “two-way door” decisions). I would bet that senior leaders are checking the stock price today, but not wasting much energy as we double down on our multi-faceted efforts across the myriad business lines throughout this unique company. And with it, a reminder to always play the long game (in life, not just work). Important to focus on a hopeful future and take active steps to achieve, always open to pivot along the journey.

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Here's a link to an AdExchanger article I wrote with the Amazon Measurement, Ad tech, and Data Science team. Feel free to share your thoughts. Thanks! https://lnkd.in/g4XrHpqM

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Elevate your ad strategy with AI-powered creative! Learn how Monks helped snack brand Diamond Foods level up their ads game to deliver results!

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Big news: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in ADWEEK (link to article in comments below) #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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Hmmmm... Been reading industry reactions to last week's news from The Googs on the 3rd delay to 3P cookie deprecation in Chrome... doesn't look like it's been met with surprise or shock! This time the reason given: 'industry and regulatory pressure make it impossible to move forward'... nothing of course to do with Chrome Privacy Sandbox not being fit for purpose as an impartial and fair alternative solution. Many brands and ad tech players have been experimenting with Sandbox... the click-based retargeting ad techs for one. So, is it telling then, that when one of them announced more layoffs in prep for D-day the other week having stated it could wipe as much as £30-40m off their topline in the second half of the year, that the Privacy Sandbox they have been testing is not a reliable and trusted alternative solution. One thing's for sure... these delays are becoming rather embarrassing for our 'privacy-first, do-it-for-the-greater-good knights in shining armour!' Just pull the rip chord already!

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🚀 Prime Big Deal Days are Back: Here's How to Maximize Your Amazon Ad Strategy! Prime Big Deal Days in October are a golden opportunity for brands to enhance their Amazon advertising strategy. As the Director of Biz Ops for Avenue7Media, I've seen first-hand how crucial this event is for driving visibility and conversions. From leveraging increased traffic to optimizing listings, there’s a lot to gain if approached strategically. This isn't just about boosting sales; it's about crafting a long-term strategy that harnesses the power of Amazon’s surge in traffic. At Ave7, we guide brands to capitalize on these pivotal moments. From crafting targeted campaigns to analyzing performance post-event, we ensure every aspect of your strategy is optimized for success. Curious about how our "Big Deal Days Sandwich" strategy can help you dominate on Amazon? 🍔 Book a discovery call with us today, and let's chat about creating a tailored strategy that drives growth! https://lnkd.in/eGp8gXXN #AmazonAdvertising #PrimeBigDealDays #eCommerceGrowth #AmazonStrategy #DigitalMarketing #Avenue7Media #PrimeDaySandwich

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Has your brand begun utilizing Prime Video Ads? This ad tool is effective at reaching relevant and incremental audiences while they are watching their favorite TV shows and movies, and it has created additional awareness, traffic, and sales opportunities for GO clients. Click the link below for an in-depth look at how we utilized Prime Video Ads for a brand to impact performance across a wide range of metrics! https://lnkd.in/gN82P-dD #amazonprimevideo #amazonads #streamingtv #casestudy

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How can advertisers stay ahead of the curve while keeping their ad campaigns brand safe? Integral Ad Science SVP of Product Craig Ziegler sat down with Beet.TV to discuss why AI is key in the fight for brand safety, especially on emerging platforms. Want to learn more? Watch below! #BrandSafety #AI

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As digital video ad spend is predicted to surpass linear TV in 2024, OEMs are becoming key players in the CTV landscape, writes Publica by IAS CRO Cameron Mille in AdExchanger. Dive into why partnering with OEMs is a necessity for brands below.

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If you really want to understand how someone's technology works in programmatic, ask them how their solution decides to serve an ad at the time of the bid request. Forget the slides, large meetings, seafood towers, concert tickets and box seats—just focus on getting that key question answered. Use what you think would drive the most efficient results for you.

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A great read that demonstrates publishers can boost profits without relying on 3rd party cookies (34.3% increase in win rate!) Check out Yahoo and LiveRamp were able to do so. #cookies #data #advertising #targeting #cookieless https://lnkd.in/gk9RBnYF

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According to Stratably, 61% of 1P brands find profitability management to be one of their biggest challenges on Amazon. One of the ways brands can address this is by working to reduce their chargebacks (fees that Vendor Central brands incur when they don’t follow Amazon’s shipping requirements). I am pleased to share that my agency Global Overview has achieved its lowest chargeback % of COGS ever, reaching 0.2% in Q2 2024! We couldn't be more thrilled about this result as it allows our brands to put more dollars back into their pockets. Want to learn more about how GO accomplished this feat? Click here: https://lnkd.in/gJnJW29Z #amazon #amazonagency #costsavings #vendorcentral

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PrimeDay(s) this week drove record online sales for U.S. retailers, to the tune of $14.2B and 11% YoY growth. Across both days, $7B was spent through mobile devices, up nearly 19% YoY. And bargain hunters won the steepest discounts in electronics (23%), apparel (20%) and home/furniture (16%), each more significant YoY. A ton more terrific insights here, all courtesy of #Adobe Analytics. https://ow.ly/3YYg30sFj2i

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TripleLift is proud to partner with Amazon as the creative tech platform powering Native Responsive eCommerce Creatives (REC) - allowing retail and eCommerce advertisers to extend their reach, find new audiences, and improve their ROI. Check out this Business Insider article to learn more about our integration: #retailmedia #ecommerce

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Show-level data offers advertisers a clearer view of the content landscape, enabling them to make smarter, safer, and more strategic decisions about how they invest in CTV. Head to the IAS Insider to learn more about how CTV is transforming the way we consume media.

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Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running campaigns through its self-service platform, per details shared exclusively with Marketing Dive

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Gearing up for optimal conversion is critical, but it’s also time to start thinking about broader Q4 strategy. We are approaching October Prime and then moving into a highly promotional and compressed peak season. A few things brands should be considering: Promotional strategy - when, what and how will you promote? Media budget allocation - expect to see increased competition. How are you thinking about spreading the budget in an aggressive period? Inventory management - how will you balance Amazon timelines and can your 3PL keep up?

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