Nick Browne’s Post

Here, in no particular order, are some of the main benefits of direct mail (post 2 of 5) ➡️ People like to receive direct mail. Unlike cold calls, cold emails, and cold DMs – especially the clumsy, desperate, and needy ones – people enjoy getting well executed direct mail. The important words here are well executed. People won’t generally object to getting badly executed direct mail (read: boring), but they will be indifferent to it. Fortunately, making direct mail interesting, engaging, and enjoyable is easy. ➡️ It’s low competition. Very few businesses are using direct mail nowadays. And of those who do, even fewer are doing it well. No matter what business you’re in the chances are your prospects are getting emails and DMs and seeing endless ads and social media posts from your competitors. What they won’t be doing is getting effective and targeted letters and packages through the post from them. The upshot of this is if you can do it well then you’ll have no competition for your prospect’s attention and consideration. ➡️ It’s opaque and bulletproof. One of the drawbacks of any and all digital marketing is it’s both highly visible and easily copied. This is exacerbated by the constraints the platforms place on users in terms of formats and language. Direct mail is far more robust in this respect since, all other things being equal, the only people likely to see it are the people you’re sending it to and unless you have a screw loose you won’t number your competitors among them. But it’s even better than that because not only is your direct mail largely opaque to anyone not receiving it, but it’s almost certainly going to be a complex and nuanced multi-step sequence where each step is connected to and dependent on all the rest. In other words, blindly copying part of all of the sequence without a full understanding the subtleties and nuances will likely end in failure. Complexity here is your friend. But wait! There's more (coming in another post Real Soon Now) Look... if you want to take control of your sales and start reliably and predictably attracting the best clients and selling to them at vastly higher rates, fees, or prices your competitors will spit feathers over, then you'd do well to pay attention to what I say. Three ways to get my help: 1. Get the free Death of Social Media Marketing white paper (link in my profile). 2. Get my book, M82 (link in my profile). 3. DM me (only for the brave and serious). Alternatively... ignore me and keep struggling.

A little while ago, you built or updated your website…💻 During this process you were told you NEEDED to have a form to encourage people to sign up to your email list. 🤷♀️ And you nodded and thought that sounds good. I’ve got another way of getting in touch with people and I can build my own database of interested customers - yah!😀  So you sent the odd newsletter, looked at some email marketing software and got the fear.😨 What should I do, how does the tech work, and how do I even get started? Because it’s not as simple as having a signup mechanic on your website, there is a lot more you need to do behind the scenes. Even if you don’t currently have the time to send out a regular newsletter, you could: 1️⃣ Create a compelling reason for people to sign up - giving them something they want and need works, but it also needs to give them a flavour of what it’s like to work with you. 2️⃣ Send them an automated - thank you for signing up email (it’s the very least you can do). 3️⃣ Set up a sequence of emails that go out at set intervals after they’ve grabbed that freebie (you’ll be visible and consistent, and they won’t get a massive shock when they finally receive that newsletter). 4️⃣ Lay the foundations for when you do have time by segmenting your audience. So you know how they joined, whether they are a customer and the types of products and services they are interested in. Small steps can make a big difference. So, do give one of these a try and let me know how you get on. Or if you do need some help working out exactly what your email marketing should be doing for you, then pop me a DM and we can chat. #emailmarketing #marketingstrategies #socialforgrowth

The first time I generated £135 million from one email I realised something. It was a dream. Grow up. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you do wanna learn how to half-write decent emails, check out the link below. It's a 6-week program with yours truly perfect for you so you can get a list set up, get a strategy and get emailing, that simple. Perfect if you ❌ Don't have an email list at all. 💤 Have a stagnant one you need to get going again. 👨🏻🎤 Ideally a personal brand-based business - so you're the face behind the brand or writing for that person(s) whether that's as an executive, CEO or service-based business (these emails always come from a person, not a generic company, we like to make them personal for a reason) there are no real exceptions aside from eCommerce. 😎 You want to learn how to do email marketing the right way, without being a sleazeball. You're ready to build and nurture an engaged audience that loves getting emails from you. If you like what you see, there's an exclusive early bird rate going available on Friday OR if you get on the waitlist you can have early access. Like, right now. (waitlist link in the comments) https://lnkd.in/djYKrFw9

Did you know that the average website conversion rate hovers around 2-3%? If you're sending traffic to your website homepage to turn visitors into customers, you're wasting your time. But here’s the good news—there’s a strategy that can significantly boost your conversion rates: build an email list. Email marketing boasts conversion rates of 15-20%, far surpassing the typical website performance. With an email list, you can directly reach your audience with targeted offers, updates, and valuable content multiple times a month, ensuring your message gets seen and acted upon. How to build your email list without spending a fortune? Lead magnets are essential. Offer something valuable, like a free ebook, exclusive discounts, or insightful newsletters, to attract and keep subscribers. Use your social media platforms to drive traffic to your sign-up form. When you're ready to invest, advertising your lead magnets on platforms like Facebook can be extremely cost-effective. Acquiring an email subscriber can cost as little as $5, and these subscribers are more likely to convert into loyal customers over time. By cultivating a strong email list, you’re not just increasing your reach—you’re creating a reliable stream of high-converting leads. This sets the stage for greater revenue and sustained growth. We specialize in building email lists on a commission-only basis. Your success is our success. If you're ready to elevate your conversion rates, send me a DM. #Marketing #EmailMarketing #ConversionRates #BusinessGrowth #CustomerAcquisition #BusinessStrategy

Want to get more email opens and clicks but not sure how? These are the quick (and effective!) tips you need... PLUS a free checklist to keep forever 📋 ⬇️ New on the Slick Business Blog ⬇️ Increase your Email Open Rate and Click Rate with Small Changes 📈 Fast actionable strategies to make your emails irresistible and super clickable. Perfect for anyone looking to up their email marketing game & make more money via email (plus a deliverability boost - hooray!) What you'll learn: 💼 Nail the perfect sender name 📧 Write must-open subject lines 📒 Using engaging pre headers 📱 Format for mobile 🔗 Master quick clicks, curiosity clicks, and sales clicks Read blog > make small changes > watch your opens & clicks increase 🙌 https://lnkd.in/e8HMfC6w

Before you can really start monetizing your list, you’ve got to actually get subscribers. You’ve got to understand how to grow your email list from nothing to a modest group to a massive following. It takes time and patience, of course. But that’s not enough. So in this post we’ll cover some practical actions you can take beyond just twiddling your thumbs and hoping for the best. https://lnkd.in/emRUY_Gp

"Dhruv, what are the typical conversion metrics for an EEC? 🤔" You'll be amazed to know the answer 🤯 In the end, you want outcomes. So, here's how I measure the conversions for my clients: --> Sales is the big game But what if you're not selling an offer or in the beginning stages? 🤔 Well, you still have 2 metrics to measure: 1. Opt-in Rate Usually, you'll see a "Subscribe to our newsletter" opt-in (boring) And that'll either be at the bottom of the website OR Coming up as a pop-up I bet that the opt-in rates for these would be less than 10% But why's that, Dhruv? 🤔 Because you're not telling them what they get by giving in their email The opt-in is vague The opt-in is annoying The opt-in isn't valuable But the opt-in rates will be ~50-70% when you're sending them to a dedicated landing page. A page that tells them what they get. A page that states clear outcomes & educates. This is what my clients are after 🤩 2. Email/ Newsletter Open Rate The average newsletter open rate is between 10-30% (That's also when you have a good credibility) Founders know that email lists are important But only sending out emails every week isn't going to cut it. (And only 3 out of 21 founders I've talked with know this) If you're in the process of building an email list... You need a solid offer You need a solid resource And no... Those PDF resources won't cut it ❌ My clients have found their email open rates skyrocket to 70% with an email course 🚀 And it works every time because it's: - serving a purpose - providing an outcome - delivering on their credibility What more do you need with your email game? 😅 Plus, the average open rate of EECs is between 40-70% (Trust me, that's damn good!) Are you still wondering how to build your email list? DM me "Email" and I'll help you set up your funnel 🎯 PS - What's your current target with LinkedIn? Comment down, and I'll guide you with everything I know. #emailmarketing #ghostwriting #businessgrowth

I can't help you {or me} with typos but l CAN help you with some FREE done-for-you email content for your business. There’s a *new* 3 day email challenge to support you in your business so you're not facing another week of blank screens when trying to come up with words to get seen, loved and SELLING... or if you are like me some days - a semi-blank mind… Inside you'll find: - A 30-min email strategy - 2 plug + play marketing email templates Go here: https://lnkd.in/dJrFgbeb * Ghosted your list? Lmk in the comments, I’ll DM you an additional template to reengage a ghosted email list if it's been a while since they heard from you! Now there’s no reason to not start emailing to your list and START making money by giving it the attention it deserves.

Finally — your email list is big enough and looks healthy! But what now? How can you monetize the effort of collecting all those contacts? Worry not — we got you! Here's our guide on how to make money with your email list: https://buff.ly/3Td2PQ5 #emailmarketing #emailmarketingrevolution

In 31 days, my client made 6 figures with just 3 email sequences. They started with: - 1 abandoned cart flow - no time to create emails - no clue *how* to create emails So we took a dive into their strategy to see what we could do. We decided to: - audit their email strategy - add 2-3 eye-catching opt-in forms to their site - create 3 high-converting email flows The result? These 3 email sequences alone brought in $373,222.67 in 1 month. It's not magic. It's ✨ strategic email marketing ✨ Now, I'm happy to do this for you too, but if you'd rather give it a go solo... I created a step-by-step playbook that *literally* walks you through: 💡 What these 3 email flows are that brought in so much $$$ (on autopilot) 💡 How to set them up yourself (so you can start making more moola too) 💡 What to say in each email + when to send them (I take the guesswork out of it) All you have to do is put the pieces together 🧩 I call it my Email Revenue Playbook & I'm giving it away totally free 🤙 Interested in grabbing a copy? 👇 Link is in the comments! 👇 P.S. I loveee feedback so please, give it a read & lemme know what you think! #EmailMarketing