Marc Lewis’ Post

Are your in-store sampling programs delivering the ROI you expect? When it comes to the economics of in-store marketing, there's one key reason many in-store sampling programs fail: the absence of a meaningful and measurable goal. Without a clear target, these initiatives can quickly become a waste of money. But it doesn’t have to be this way. Start planning by defining your targets. The methodology to measure outcomes is available for both Retailers and CPG Brands. This post is for all the business owners, marketing and merchandising professionals out there. Let's make every marketing dollar count! 🔍 Ready to redefine your in-store marketing strategy? Click the links below to explore how you can measure and achieve your goals effectively. Retailers - https://lnkd.in/e7dYaqYw CPG Brands - https://lnkd.in/gebkxTPv #InStoreMarketing #MarketingStrategy #BusinessGrowth #RetailSuccess

NEW: 🧪A/B Testing for search results and category pages We have further developed our platform to make it easier for retailers to understand the impact of their merchandising strategies and help them find the fine balance to shorten the customer path to products while aligning with their business goals. Below, we provide a few examples of tests you can conduct to optimize your merchandising and  double down on your search and category pages. For deeper insights, read our article 👉 https://t.ly/JTwau

What should I be doing 𝗧𝗢𝗗𝗔𝗬 to prepare for the holiday season? What are the highest return promos across top channels? How do I set an advertising budget for the holiday season? Join some of Spreetail's top ecommerce experts to discuss these questions and more in our upcoming webinar, "Spreetail's Guide to Prepping for the Holiday Selling Season." It's not all about Spreetail. It's not painfully long. We're not telling you things you already know. We're sharing key insights from our industry experts to help your brand maximize growth this Q4. Register now and join us live next Tuesday, September 10th, at 1p.m CT: https://hubs.li/Q02MXbfX0

Seasonal promotions can drive significant revenue, but they require careful budgeting. Here are some tips to plan effectively: ➡️ Set Clear Goals: Define what you want to achieve with your promotions, such as increased sales or customer acquisition. ➡️ Analyze Past Data: Look at previous seasonal promotions to understand what worked and what didn’t. ➡️ Allocate Funds Wisely: Divide your budget into categories like marketing, discounts, and inventory. ➡️ Plan for Extra Costs: Include a buffer for unexpected expenses like rush shipping or increased customer service needs. ➡️ Monitor and Adjust: Track your promotion’s performance in real-time and adjust your spending as needed to maximize ROI. By budgeting smartly, you can make your seasonal promotions a resounding success! #ecommerce #seasonalpromotions #budgeting

[𝗣𝗥𝗜𝗖𝗜𝗡𝗚 𝗡𝗨𝗚𝗚𝗘𝗧 𝟬𝟱𝟱] 𝗗𝗜𝗦𝗖𝗢𝗨𝗡𝗧𝗦: 𝗕𝗘 𝗪𝗜𝗦𝗘, 𝗕𝗘 𝗣𝗥𝗘𝗖𝗜𝗦𝗘. 🔍 Imagine you are preparing a 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 or you are preparing a 𝗾𝘂𝗼𝘁𝗮𝘁𝗶𝗼𝗻. At one point, you need to decide about the 𝗰𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 you will give. You think the discount level should be around seven-ish. What should be the final discount? Should it be 𝗿𝗼𝘂𝗻𝗱 𝗮𝘁 𝟳% or, more 𝗽𝗿𝗲𝗰𝗶𝘀𝗲 𝗮𝘁 𝟲.𝟴%? We will find out today. #pricingnuggets  #shoppingandtheretailindustry  #ecommerce

📢 Dive into the world of digital marketing for retailers! Explore invaluable insights, tips, and strategies with our collection of blogs and resources. Elevate your retail game and stay ahead of the curve! 💻🛍️ #DigitalMarketing #Retailers #furnitureindustry #furnitureretail #HFAInsights https://hubs.ly/Q02qhsnw0

Shelf Space Secured? Let’s Get Your Product into the Spotlight! Hey, small business owners! Getting your product onto the shelf is a huge win—congrats! Now let’s make sure it’s not just seen but chosen by consumers. It’s time to turn that commercial push into a marketing pull that catches eyes and wins hearts at the point of purchase. With M&m Marketing’s Trade Marketing Service, we’re here to help you do just that! Here’s how: 1️⃣ Retail Strategy with Heart: We’ll make sure your brand connects with what shoppers want, right where it matters. 2️⃣ Execution that Stands Out: From attention-grabbing displays to engaging promotions, we’ll make your product shine on the shelf. 3️⃣ Procurement Made Easy: No more sourcing headaches—we’ll manage supplier partnerships so you can focus on what you do best. Your product deserves to be more than just on the shelf; let’s make it irresistible! Ready to take the next step? Let’s chat and bring your brand to life in-store. 🌟 #TradeMarketing #RetailSuccess #ConsumerConnection #SmallBusiness #M&mMarketing

Struggling with long order windows and missing out on current market trends due to rigid supplier schedules? Here's how we challenge the norm: We've streamlined the process: 30 days for R&D and creative stratagems, 30 days for production, and up to 30 days for delivery. This 3-month turnaround allows for agility, enabling marketing managers to adapt to consumer trends swiftly. Balancing speed with quality—and without the extra cost—lets you stay competitive and relevant with custom POS campaigns that drive brand engagement. Curious how? Let's connect! #MarketingStrategy #SupplyChainInnovation #BusinessAgility #ConsumerTrends #PointOfSalesMarketing

Does your brand have committed #RetailMedia spend as part of a joint business plan (JBP) with a retailer? Maximize the impact of that spend by optimizing it for incremental sales growth. Learn more about how we are helping brands get more out of their JBPs: https://bit.ly/4aFHrJb

Is your brand maximizing EVERY opportunity to make sales and engage your customers? Rebuy Engine's free Merchandising Audit Checklist makes it easy to accelerate your sales by walking you through every revenue-generating opportunity from the homepage to the cart to post-purchase and everything in between. Audit your merchandising ✅ Optimize for revenue ✅ Break sales records ✅ To my Partners: you can use this checklist to ensure your clients' products are presented in the best possible way to boost sales and improve their customer experience! Get actionable insights and practical tips to elevate your merchandising strategy. Don't miss out! Grab your copy here: https://hubs.li/Q02y_DWC0: https://hubs.li/Q02Bpn2Z0