Victor Vo

Referrals are the BEST lead source (this playbook generated $5M+ for agencies). Who doesn’t love referrals? - Good fit - Low cost - Fast conversion - Bigger retainers But they tend to: - Be inconsistent - Have limited volume - Leave you wanting more (Unless you've nailed the referral engine) I've recorded a walk-through of how to do this And a worksheet to boot. Want access? 1. Comment “Referral” 2. Make sure we’re connected 3. Check your DM — 👋 → Hey, I’m Wasif, an agency mentor & coach.  → Want to add another $1.5M ARR to your agency in a year? → Book a free 1:1 consultation on my profile. 

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My ad failure changed everything. Here’s what I learned. I ran ads for my ecommerce store. ↳ I decided to try interest targeting & made it too narrow. ↳ I gave it at least 8 days and used CBO for this campaign. ↳ There was 1 campaign, 4 ad sets, and 1 ad creative in each ad set. ↳ My goal was to maximize conversions. ↳ I invested a good amount of money. But then, things took a turn. After 6 days, there was very little data. ↳ Only 1/10th of the budget was spent. ↳ Impressions, link clicks, reach everything went down. ↳ There were 4 purchases only. I studied data and understood that; ↳ my creatives need to change. ↳ my strategy needs an update So, I had to turn off the campaign. But I learned valuable lessons from this: ✅ I need to use broad targeting. ✅ Use ABO for testing, and CBO for scaling. ✅ Warm up the pixel before launching. ✅ Test both static and video ads. ✅ Run 1 campaign, with 1 ad set, and multiple ads for 1 persona. ✅ Make both static and video creatives. So, here's to more testing in the future. 😎 ✌ I will keep testing until I know what works and what doesn't. I’m not sure if many people share their failures, but I will. P.S. If you want to know the results of my new strategy, stay tuned! I’m working hard for it.

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How to calculate the *real* ROI from your Q4 sales. (Meaning, whether you're "winning" or not.) It's always a good practice to analyze how customers behave after BFCM in previous years. What's the best way to do that on Shopify? The Customer Cohort Analysis. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝗮𝗯𝗼𝘂𝘁? It's a chart that shows how your customers have behaved over time since their first order. You can see: 💰 How much they spent on previous holiday seasons and in the following months 📈 Customer retention rate over time 👨‍👨‍👦 Number of customers over time 💲 Net and gross sales 💴 AOV 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀? Well, with the above-mentioned information, you can: 🔮 Predict how your customers will behave in this BFCM if you offer similar deals 🎯 You can filter the data by channel and product name, among other options 📈 Brainstorm ideas to improve last year's performance Understanding these metrics will help you make better decisions. Such as: ⏳ Working on decreasing the time between purchases 💲 Spending a certain % of your estimated revenue ➕ And many more. Btw, there are many insights Shopify doesn't give brands that could unlock the next level of growth for many of them. If you'd like to know how to get this info, comment "tool" and I'll send you the name + a mini-guide I've put together on how to use it. TL;DR: 👉 Look at Shopify's Customer Cohort Analysis report 👉 Check how your customers have behaved since the last BFCM 👉 Identify winning strategies & goals for this BFCM -- Nowadays, having a "paid ads agency" is not enough. Brands need a growth partner that helps them with things like the ones mentioned in this post and more. At BSR Digital, we have only 2 spots left for brands that want to crush it in 2025. Will that be you? Let's talk.

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Heads up - Google Analytics 4 is changing the name of "Conversions" to "Key events." So far, I've only seen this roll out to a small handful of accounts I manage. You should get a notification like the one below that breaks down their reasoning. If you don't see that notification but would like to check the status, go to Admin -> Data display and then locate the flag icon (below events). It'll either say "Conversions" or "Key events." #ga4 #googleanalytics4

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We've cracked the code for media companies to get: 👉 high quality email subscribers (opens and clicks) 👉 at the lowest CPA possible (< $2, sometimes < $1..see first comment) 👉 at scale (spending anywhere from $10k to $70k/month) I've talked to a few folks at media companies who have internal teams running their ads who are paying 2-7x more per subscriber than what we're getting for comparable clients. If you want more high-quality readers at a lower cost, let's talk 🤙 https://lnkd.in/edS4FKbb

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I've worked with 5 enterprise B2B SaaS brands, 3 major media companies, 4 agencies, and 2 consulting/service businesses over the past 3 years They've all had one thing in common: the need for visibility via SEO Their pain points usually revolved around: —> Need for new content to grow organic traffic and attract leads —> Help with execution after developing a strategy —> Thought leadership pieces to support service or product pages —> Bottom funnel content to improve organic conversions To tackle these challenges head-on, they needed a writer who could deliver on all these fronts. Someone with the skills, experience, and strategic mindset to help them level up their game. Out of hundreds of writers, they chose to work with me. While I was fortunate, I'd be foolish to say it was all luck. I worked my ass off to get to this point. And while I can’t teach you to replicate my results, you can steal these tips from my positioning playbook: 1. Don't be a generalist; develop deep niche expertise. My primary niche is cybersecurity/IT, having written 150+ pieces in this field. As a result, it's difficult to encounter a concept that I haven't already written about or am not familiar with. Plus I'm well-versed in HR, finance, and SMB content, allowing me to serve a diverse range of clients. 2. Have a central focus. Everything you do should revolve around this. For me, it's translating technical topics into clear, concise, and readable content. This allows me to excel in any niche that requires this skillset. 3. Know your advantage. A lot of clients need writers who can execute pretty good pieces with speed. I'm one of them. In fact, a head of content recently praised my ability to 'deliver high-quality pieces at a really solid pace". 4. Experience compounds. Working with big-name companies and earning bylines leads to more opportunities. Clients want to work with writers affiliated with well-known brands—it's all about that social proof. 5. Don't just be a writer; be a strategic partner. I've said this before and I'll say it again. Don't just fill docs with words. Be part of the process (if you can). Work with cross-functional teams. Proactively suggest ideas and solutions. Push back when necessary. This shows you care. 6. Have a strong personal brand. I can't quantify how instrumental having one has been to my freelance success. Make sure your online presence screams, "I'm the writer you've been looking for!" When clients see you know your stuff and stand out, they’ll want to work with you. But then, becoming an in-demand writer isn't just about ticking boxes on a playbook. It's a tough gig that requires a thick skin and a relentless work ethic. There will be days when you question your sanity and wonder if you're cut out for this freelance life. But if you can push through the tough times, even when you don't feel like it, then you just might have what it takes to make it in this crazy, competitive, and insanely rewarding industry.

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Using Text Ads? Don't make this mistake 🙈 -- First, a few cool facts about Text Ads: 1. They are desktop-only. 2. You only pay if people click (for WV or WC objectives). 3. They get a TON of impressions. 4. You can make them pop with an emoji or two 💥. 5. Most advertisers aren't using them. -- Did you see the all-caps I used for number 3? It's because I ain't lying. They get thousands (even hundreds of 1000s) for almost no money. It's wild! Which is coincidently what can make things a bit confusing for you. Let's break it down... - You should track *all* conversions across *all* your campaigns. (99% of the time) Why? Prospects don't always follow the pretty little path we "clever" marketers try to lay out for them. They do whatever the hell they want. 💅 And if you aren't tracking all actions across all your campaigns, then you could be missing out on valuable attribution data. Don't do that 😡 Are you ready for the "BUT"? Here it is... BUT, since Text Ads get so many impressions, they take more credit than they deserve. So, what do you do? Follow these exact steps: 1. Duplicate your conversions. 2. Set the timeframe to 7-day click, 1-day view. 3. Assign a low conversion value to them. 4. Only use your new Text Ad conversions for Text Ad campaigns. 5. Smile - you're done! -- When done correctly, you'll have better conversion attribution data for your other campaigns while still having the reach and data from your Text Ad campaigns. 💡 #linkedinads #marketing #mememarketing

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5 Hidden Features Killing Your TikTok Shop Sales Want to know a secret? Your TikTok Shop is leaking sales. Feature #1: Inadequate Product Listings. Your product catalog is a disaster. Fix it today. Use high-quality images. No more blurry pics. Write compelling descriptions. Make me want it. Add relevant keywords. Help people find you. Feature #2: Lack of Engagement. Don't be a robot. Interact with your audience. Respond to comments. Show you care. Go live regularly. Build a community. Share user-generated content. Make customers famous. Feature #3: Insufficient Promotion. Don't rely on luck. Promote your shop. Run TikTok Ads. Reach a broader audience. Collaborate with influencers. Get featured. Share on other socials. Cross-promote. Feature #4: Poor Content Quality. Ditch the boring content. Create engaging videos. Use creative filters. Stand out. Add catchy music. Make me tap. Showcase products in action. Make me buy. Feature #5: Ineffective Analytics. Don't fly blind. Track your performance. Monitor sales. See what's working. Track visitor flow. Optimize. Analyze customer engagement. Improve. Fix these hidden features today. Boost your sales. No more leaks. No more lost sales. Get back to growing your TikTok Shop. I hope this helps! PS. Let me know if you have any further questions. Follow me for daily more TikTok Shop tips and tricks to help you thrive! Transform your TikTok Shop into a sales machine! DM "TikTok" to get exclusive tips, tricks, and insider knowledge.

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For whoever needs it: 1⃣ Test simple hooks ("PSA for anyone looking for ______"). Simplicity can lead to top performers 2⃣ Don’t just copy competition—you'll leave $ on the table 3⃣ Listen closely. Comments, reddit, & reviews—people will tell you how to sell them

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Don't just sell on TikTok Shop, build an ecosystem. Are you integrating or just isolating? You're leaving money on the table if you're not. Thinking strategically, not just tactically, is key. Most brands treat TikTok Shop like a solo act. But the winners integrate it into their playbook. They connect the dots between platforms. And unlock a multiplier effect on their growth. Cross-promote, collaborate and amplify your message. Use influencers to spark conversations. Create exclusive offers to reward loyalty. Launch hashtag challenges that drive engagement. Share behind-the-scenes stories to humanize your brand. Make shopping seamless with checkout. Tag products enable shopping carts. Drive sales, not just views. Build a loyal community, not just a crowd. So, what's your TikTok Shop strategy? Is it integrated or isolated? It's time to level up your game. Let's build an ecosystem that grows. Your brand, your sales, and your legacy. Ready to win big on TikTok Shop? Get started today!

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I used to work on a $1mil/month PPC account. Steal. Imitate. Rip off. ← That’s the biggest takeaway for health brands w/o $1mil/month budgets. More specifically— Copy whatever they do consistently. Because they’re spending a ton of money testing. And you can benefit from learning on their dime. Look at Bass Pro Shop’s Ad Library as an example: They might be the biggest hunting brand in the world, but they have almost zero generic “hunting” ads. They get specific: - “Elk season. It’s here.” - “Get ready for deer season.” - “Make this waterfowl season legendary.” Because they spent a small fortune figuring out that Elk hunters are 500X more likely to click on an ad if it’s specifically for Elk hunting. When it comes to health/wellness/fitness… Your products can generally benefit a broad section of the population. And that’s why health brands fall into the broad messaging trap more often than most. It’s counterintuitive: - You don’t want to exclude a portion of your audience. - But when your messaging is too broad, it doesn’t resonate with anyone. I’m sure the PPC strategist for Bass Pro tested generic hunting ads. They probably spent millions on it. So here’s my advice: - Pick 3 or 4 of your customers. - Get very specific about why they buy. - Create messaging that targets exactly them. - And allocate 50% of a generic ad’s budget to hyper-targeted ads. Then go check out the Ads Library of the biggest brands you can think of and see what other trends you can find. (Or just follow me and I’ll keep letting you know what I see.) And also, I'm curious: Who's your “Elk Hunter?” At Digital Position, LLC, ours is a brand that’s trying to scale, frustrated by communication with their existing agency, and selling to active/health-focused customers.

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9 steps to add $900k ARR to your agency in the next 9 months (learnings from the biggest agencies). [Ps for agencies seeking scale in'25, March intake now open. More on this later] I’ve spent the last 10+ years helping agencies (> $2M rev per year) scale their sales & marketing efforts. Many added circa $1M within a year and others 4x’d their rev in a few years. Regardless of agency specialisation or vertical, the principles are the same. With that said, here’s the 9-step framework to crank your growth. . . . 1. Setup a single source of truth via Hubspot Without this, you’ll struggle to scale. Invest in Hubspot will help: → Create one view across marketing, sales, client services, finance & beyond → Access marketing leads, deals won, ROI in seconds → Accelerate lead conversion rates & deal velocity → Revamp your retention process & slash churn 2. Branding (Meta + LinkedIn) Awareness first, conversion comes later. → Advertise on Meta & Linkedin - max landing page views & traffic → Create a truly unique USP - sound different to others → Get 50+ Case studies for trust & credibility → Get 30+ 5-star reviews on Glassdoor → Get 60+ Google My Business reviews 3. Google ads Capture the highest intent conversions (2 above is critical for success) → Focus on 1 main location & product → Expand the budget slowly as you gain traction → Team up with an agency or contractor to max your returns → Build strong landing pages - run them in parallel to your website → Start with a $5-10K/month, focusing on your highest revenue product 4. Blogging → Build trust with actionable content → Outsource copywriting, don't do it yourself → Appoint an in-house subject matter expert to review/train the copywriter 5. SEO → Focus on high-intent keywords, technical & offsite → Prioritise homepage & top service page. → Combine in-house oversight with external consultants for results 6. Email nurturing → Repurpose your blog content and stay top of mind → Use it to get people to click back to your site 7. Website visual update → Invest in a slick design → Optimise your homepage for conversions → Go hard on social proof, place these above the fold (case studies etc) 8. Hire a full-time revenue-focused marketer → Your biggest assets to scale → Handles the entire brand awareness & lead gen process → Will accelerate pipeline & deals won 9. Build a dedicated sales engine: → Hire 1 BDM, 100% focused on selling → Add more BDMs as needed, add SDRs as BDMs settle in → Focus BDM time on “closing” & SDR time on "booking" — And there you go, the exact framework to crank revenue growth. You know where to focus now - go hard, good luck! PS: I’ve helped the largest agencies 4x their revenue and others add $1.5M per year. I work with just 5 agencies every 6 months; March '25 intake is now open. This isn't just about more leads/sales - it's about holistic growth (retention, sales, marketing, HR & more). Interested? DM me “MARCH” or book a 1:1 via my profile link.

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How we help clients improve lead quality by 20% in 30 days Here are the 3 simple steps we used: Optimize your thank you page → Don't just say "thanks" → Tell them what happens next → Share your USPs → Get them excited for the call Add validation to your forms → Stop fake phone numbers → Prevent invalid emails → Use OTP validation for serious leads → Train your algorithm right Improve follow-up messaging → Send both email and SMS → Share your caller ID in the text → Add value with guides in emails → Repeat office hours Result? → Better contact rates → Fewer fake leads → Higher ROI → Sales team time saved Want more info or advice? Let me know in the comments below Thanks for reading

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Why deliverability matters: Most people see cold email as a huge volume play. As long as you're at volume,a 1% response rate is fine. 📣📣 Newsflash: it's not 2014 anymore. 📣📣 You shouldn't be settling for 1%! If a 1% response rate is generating enough conversations for you to sustain your business, Imagine it being 2.5/3%? 🤯 Proper deliverability will double or even TRIPLE the vast majority of companies pipelines. Don't sleep on it. 💪 #FoxRedOutbound #EmailDeliverability #ProperOutreach #EmailMarketing #Pipeline

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🔥 Agency Growth Hack: Buy another agency ... this is possible even for smaller agencies without a lot of cash stacked.... hear me out! When growing Inflow® over the years, I missed out on one growth strategy that, in hindsight, would have been clutch: buying another agency. I could have purchased an agency similar in size and service offerings for 0% down using SBA financing (and solving for a tough hiring market at the time). Another option would have been buying a complimentary agency like an email marketing or affiliate marketing agency where we could cross-sell services to a more extensive client base. My friends at CapForge Bookkeeping & More (where I am a client) explained this strategy excellently in a recent blog post (link in comments). Check it out, and let me know if you'd like to chat about it.

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